Fernando Guevara Email & Phone Number

International executive with more than 18 years experience on the retail–fashion industry and med-devices, always achieving and exceeding goals as well as building new businesses platforms. Appointed Ralph Lauren Brand Manager in 1997 to build the Ralph Lauren Business in Mexico; including their wholesale business at the Department Store channel and their brick and mortar division. Member of the steering committee responsible for the design, development and launch of their first Flagship store in Mexico City.Those first years served as a start of what has been a professional expertise on the retail and wholesale industry.This professional experience includes executive positions in several international brands such as Tommy Hilfiger, Speedo, Calvin Klein, Body Wrap, Omero, Maidenform, Donna Karan and Tane.Guided by a philosophy where every job is a learning experience which enables both the company and the employee to mutually enrich from their knowledge and experience.Skills as Country Manager were developed at Maidenform, having full responsibility for the business in Mexico, carefully understanding their operation and finding opportunity to increase sales, reduce markdowns, improve margins and eventually build a stronger, more competitive and profitable business.In Mexico and within the international markets, there are some product categories that are growing at a faster pace, once you understand benefits and educate the consumer, any business platform is tremendously positive and has no limits.Hence, my area of interest remains on building brands, educating consumers, and enhancing the value of the brand by creating a solid and profitable business platform.I consider myself a seasoned executive always striving to improve processes, seeking to increase the business by carefully analyzing strengths and weaknesses in order to strategically diagnose opportunities and threats.

Listed skills include Retail, Merchandising, Management, Product Development, and 32 others.