Fernando Moreno Email & Phone Number

Greater New York City Area

Greater New York City Area

Ny, Nj, Mi, Il

New York, Ny

-Manage sales and key operations of a 55 store family shoe retail chain-Lead and direct District Managers, store management, and support associates to drive sales through volume, deliver customer service standards, execute visual merchandising directives, and maintain consistent brand integrity and culture through coaching and mentorship-Create, compose, and distribute all communication directives from headquarters to the field, including daily store communication, sale and promotion packets, visual directives, policy and procedure updates, key performance indicator reports, store contests, and in store marketing and product knowledge information-Assess merchandise sell through reports and make recommendations to buyers on allocations, transfers, markdowns, and promotion strategies-Facilitate and prepare materials for weekly, monthly, and semiannual executive and store meetings and conference calls-Develop and implement company wide customer service and selling programs, store operating policies and processes, and training materials for all levels of store personnel-Handle all HR and employee relations matters for both field and headquarter personnel, including recruitment, job postings, new hire orientation and on-boarding, performance and planning reviews, management of formal disciplinary counseling, terminations, leave of absences, benefits, and unemployment claims-Investigate, address, and resolve all store loss prevention and security issues-Organize and take lead in executing special projects, including store openings, closings, remodels, etc. for completion in a timely and effective manner-Ensure strong partnership between headquarters and field organization to resolve immediate and long term issues with IT, finance, inventory control, distribution, and store maintenance-Partner with President, Vice President, and Executive team to develop seasonal and annual initiatives and participate in all global strategic decisions

New York, Ny

Nyc, Long Island, Nj, Philadelphia, San Francisco

-Manage all integral aspects of the business for high profile market comprising of 12 to 18 retail stores in several high exposure markets (New York City, Long Island, New Jersey, Philadelphia, San Francisco)-Supervise and direct Area Managers, Store Managers, members of support management, as well as 200+ sales and stock associates to achieve sales objectives, shrink goals, wage cost guidelines, and other controllable factors by ensuring compliance with all operational directives, visual merchandising standards, and human resources and training protocol.-Communicate daily with Regional Director as well Corporate Office to provide insight on business trends, merchandising opportunities, employee performance, and other issues affecting the field.-Recruit, develop, train, and promote employees to leadership roles within the organization through daily coaching and mentoring, performance planning, regular evaluations, weekly conference calls and semiannual meetings-Develop, train, and manage Area Managers/ District Directors In Training to assume multi-unit leadership roles-Partner with Store Operations department to provide feedback on business, develop incentive programs, implement policies and procedures, and improve training and operational processes.

Education record

Education record