•Conceptualization and execution of ventures, encompassing everything from scouting commercial locations to developing the business plan, concept, brand, and products, including overseeing civil construction and architectural projects, as well as negotiating and acquiring equipment. •Expertise in kitchen architecture, operational flows, and extensive knowledge of laws and regulations, geomarketing.Gastronomy and Marketing: •Creation of innovative recipes based on in-depth studies of regional and Brazilian cuisine, as well as global trends, to provide unique experiences.•Strategic 360 degrees marketing planning covering branding, product management, consumer insights analysis, P&L, CSM strategies, digital and influencer marketing, website and content management, visual merchandising, ROI, trade marketing, events, and KPI analysis.Commercial Management and Team:•Development and implementation of commercial strategies, Joint Business Plans (JBP), commercial partnerships, management of e-commerce with marketplace and proprietary app, sell-out, purchases, CRM, and inventory management. •Hiring, training, and leadership of teams in various areas (kitchen, customer service, and administrative), including the creation and management of operational processes.Relationships and Financial Management:•Establishment of solid relationships with suppliers, knowledge of the foodservice production chain, and distribution.•Administrative and financial management, including costs, budgeting, pricing, margins, and KPIs.•Agile Project Management Methodologies (Scrum, Kanban, Lean Startup)Highlights:•Pioneering work in "Mixology and Cocktail Making," influencing changes in the consumption of alcoholic and non-alcoholic beverages.•Creation of trends through new products, services, and experiences, developing an omnichannel structure.•Frequent use of technologies and initiatives focused on consumer and employee journeys. Pioneering implementation of "ESG" practices.

Supported market research, analyzed data from research institutes (Nielsen, IBGE), trade associations, and financial information from the Central Bank, among others.• Assisted in data analysis for New Business development and strategic marketing planning for Latin America and Canada.• Contributed to structuring information for report and recommendation preparation.

• Development of the Strategic Marketing and International Communication Plan (Africa and South America), involving: Branding, Institutional Marketing, Internal Marketing, Events, and Press Relations.• Functional and visual restructuring of the website and intranet, content management, focusing on Intuitive Navigability (UX).• Development of Corporate Sustainability initiatives, with 98% participation from the office's staff.

• Casting, Training and Management of a Team with 30 professionals, Customer Service, Responsible for the relationship with 30 Bars, Approval and distribution of Merchandising Materials, Catering, Events and Promotions Production, Branding, Social Medias, Budget Management, Customer and Market Research, Clients Satisfaction Research. • Some accomplishments: 98% of approval from Bars Satisfaction Research. • Increase of 40% from Brand Perception and Visualization Research by costumers.

Production and Merchardising.

• Support in the development of strategic marketing and sales planning, pricing and project control, branding strategies, market research, relationship marketing, CRM, events, product and service management, and results analysis.Skills: Customer Marketing · Sales · Communication · Presentations · Teamwork · Bus

Reviews and analyses of financial results, evaluations of internal controls and risk assessments, contract and process analyses, data analyses

• Pricing, Financial Planning, Data Analysis, Marketing and Sales Back-up• Some Achievements: - Innovations at internal processes that reduced in 5% the department costs and increased the agility around 40%. - Auditing at prices projects which discovered irregularities on contracts and process.