Founder / General Manager
•Conceptualization and execution of ventures, encompassing everything from scouting commercial locations to developing the business plan, concept, brand, and products, including overseeing civil construction and architectural projects, as well as negotiating and acquiring equipment. •Expertise in kitchen architecture, operational flows, and extensive knowledge of laws and regulations, geomarketing.Gastronomy and Marketing: •Creation of innovative recipes based on in-depth studies of regional and Brazilian cuisine, as well as global trends, to provide unique experiences.•Strategic 360 degrees marketing planning covering branding, product management, consumer insights analysis, P&L, CSM strategies, digital and influencer marketing, website and content management, visual merchandising, ROI, trade marketing, events, and KPI analysis.Commercial Management and Team:•Development and implementation of commercial strategies, Joint Business Plans (JBP), commercial partnerships, management of e-commerce with marketplace and proprietary app, sell-out, purchases, CRM, and inventory management. •Hiring, training, and leadership of teams in various areas (kitchen, customer service, and administrative), including the creation and management of operational processes.Relationships and Financial Management:•Establishment of solid relationships with suppliers, knowledge of the foodservice production chain, and distribution.•Administrative and financial management, including costs, budgeting, pricing, margins, and KPIs.•Agile Project Management Methodologies (Scrum, Kanban, Lean Startup)Highlights:•Pioneering work in "Mixology and Cocktail Making," influencing changes in the consumption of alcoholic and non-alcoholic beverages.•Creation of trends through new products, services, and experiences, developing an omnichannel structure.•Frequent use of technologies and initiatives focused on consumer and employee journeys. Pioneering implementation of "ESG" practices.
