Fernando Paes Email & Phone Number

Italy

United States

Brazil

Brasil

Development of applications and SaaS using no/low-code tools such as Bubble and FlutterFlow, with a focus on API integration, artificial intelligence, and automations through platforms like N8N.

During my journey at High Midia, I played a crucial role in campaign execution and result optimization. As a media specialist, I developed efficient media strategies, utilizing Google Ads, Facebook Ads, and other platforms to effectively achieve marketing goals. I constantly analyzed data from Google Analytics to identify trends, adjust strategies, and ensure optimized cost per lead (CPL).Furthermore, I was responsible for conducting direct response marketing campaigns, focusing on measurable results and enhancing brand perception. I utilized my analytical and problem-solving skills to make real-time campaign adjustments and optimize return on investment.In e-commerce projects, I applied advanced SEO techniques to boost online store visibility and improve conversion rates. I developed customized digital campaign strategies for e-commerce, ensuring an engaging shopping experience for customers.Throughout my journey, I acquired strong analytical skills and mastered the use of Google Analytics, Google Sheets, and other data analysis tools. I leveraged these insights to make data-driven strategic decisions and drive campaign growth.In addition to the technical aspect, I always valued customer service, ensuring effective communication and providing personalized solutions. My customer-centric approach allowed me to understand their needs and deliver satisfactory results, fostering strong business relationships.

Ourinhos, São Paulo, Brasil

Development and implementation of marketing actions such as advertising and promotional campaigns, aiming to improve the company's image and increase sales.Responsible for planning, creating, managing, and optimizing campaigns on paid channels, including Facebook Ads and Google AdsAnalysis of KPIs, metrics, and tracking of all executed marketing actions, proposing strategies to obtain new sources of traffic and action plans for better results.Performing multiple tasks within the digital marketing department aimed at increasing brand reach, including social media remarketing campaigns, presenting the results in feedback meetings.Preparation of reports with key metrics using Google Data Studio based on Google Analytics data.

Training, evaluating, and retaining talents in the sales area, contributing to the formation of a high-performing team.Planning strategies for administrative routines, conducting meetings, and creating the employee schedule, taking the lead in necessary actions.Performing managerial and accounting closing, reporting information to directors within established deadlines, and fulfilling legal obligations.Identifying process flaws that may create bottlenecks in productivity, developing and implementing improvement plans.Supervising, coordinating, and controlling the activities of sales representatives, ensuring the smooth functioning of the sales department and inspiring the team to achieve results.Providing customer support to resolve issues related to credit transactions, identifying errors, and taking appropriate action.Producing balance sheets, accounting and management reports, and other accountability statements.

- Campaign management for local businesses- Data analysis and optimization;- Tagging with GTM and GA4;- Spreadsheets and Excel- Strategic planning: Development of campaign strategies based on data, goals and commercial objectives.

Bachelor'S Degree, Law Course

Online Certification, Communication And Public Speaking

Online Certification, Leadership, Learning Ability, And Resilience

Technical, Commerce Technician

The COMMERCE TECHNICIAN is the professional who applies methods of marketing goods and services, aiming for competitiveness in the market.