Fernando Martins Justo Email & Phone Number

State Of São Paulo, Brazil

Estados Unidos

I manage Google Ads campaigns; I conducted keyword research to optimize shopping feed titles and made bulk changes based on user searches, significantly improving product visibility. I developed and maintained a dashboard on Google Ads and Locker Studio to monitor and analyze campaign performance and test implementations.

- I coordinated and integrated Paid Search and SEO projects to optimize overall digital marketing strategies. - I led the strategic restructuring of its product portfolio through data analysis and SEO best practices, optimizing operational efficiency and driving revenue growth. - I managed a team of 11 individuals, organized into three groups: analysis, implementation, and content strategy.- I personalized commercial diagnoses to close SEO deals, especially those involving content marketing.- I structured and optimized Google Ads campaigns using SemRush and Google Search Console based on keyword research.- I forecasted keyword volume using Google Trends to optimize Meta Ads campaigns and determine which products to target.- I developed and optimized content strategies through keyword research and AI (Artificial Intelligence), resulting in a 60% increase in efficiency.- I created briefings for Ads on Meta Ads using artificial intelligence.

- I managed a team of 4 individuals specializing in paid traffic, focusing on MetaAds and GoogleAds across diverse niches.- From January to November 2021, I achieved a 140% revenue increase for a men's fashion client by leveraging Google Analytics, Meta Ads, and Google Ads.- I developed digital marketing strategies utilizing Google Ads and Meta Ads to maximize campaign effectiveness.- I created and presented reports, analyzed key performance indicators, and monitored campaign performance to ensure continuous improvement.

- I developed and implemented digital marketing strategies utilizing Google Ads and Meta Ads.- I analyzed and optimized Google Ads and Meta Ads campaigns.- I created reports

São Carlos E Região, Brasil

- Responsible for programming and control of production and purchase (National and International)- I have developed and implemented dashboards using SQL on Metabase to visualize inventory levels of raw materials and final products, increasing operational efficiency by 80%.- Elaboration of production planning strategies and cost analysis to enable the schedule; - Production and purchase sizing;- Team Management;- Constant interaction with other areas: financial, commercial, and projects;- Creation of KPI`s- Data Analysis / SQL

São Paulo E Região, Brasil

- Reduced raw material cost and increased number of suppliers per raw material; - Nationalization of imported raw materials; - Improved warehouse layout.

São Carlos, São Paulo, Brazil

Responsabilities: - Quality control system; - Inventory; -Production Line. Achievements: - New Quality Control System; - Lean project in the “bottleneck” of the company. It restructure was essential for waste time reduction and productivity improvement.

Alumínio, São Paulo

Responsabilities:-Production Line;-Identification of errors;-Intermediary between the factory floor and the board of directors.Achievements:- Project participation to identify and minimize the percentage of defects in products intended for customers. Its organization was essential to increase quality and decrease complaint.

Master Of Business Administration - Mba, Leadership And Management

Bachelor Of Engineering (B.E.), Materials Engineering

Activities and Societies: Director of Events (2012/2013) - Students Organization

Bachelor Of Engineering (Be), Mechanical Engineering

Beside my academic life, I greatly improved my skills with the English language and have gotten to know a culture other than my own..