Fernando Serrano Email & Phone Number

Miami, Florida, United States

• Created and executed 6–12 month sales strategies targeting Vacations packages businesses in Latin American countries to manage a sales pipeline of 6-figures.
• Selected and deployed advanced call center technologies.
• Conducted sales coaching and training for a team of 10 salespeople at La Perla Marketing Inc. over six continuous months, resulting in improved sales techniques and a 25% increase in overall team performance.
• Increased retention rates by 15% through targeted customer engagement and loyalty programs.

Miami/Fort Lauderdale Area

• With a team of 6 employees, the business focused on providing high-quality Colombian seafood at food truck fairs and private events, expanding its reach and customer base.
• Increased revenue by 40% through optimal location selection and event participation.
• Amplified brand exposure by 50% via innovative social media campaigns. Instagram: Grew from 0 to 6,000 Followers.

Santa Marta, Colombia

• Directed strategic expansion of restaurant locations from 1 to 5 locations, substantially increasing market presence across the city (4 new locations)) and overall revenue.
• Established restaurant brand in competitive markets, leveraging quality service customer satisfaction scores of 4/5 and unique dining experiences to attract and retain customers.
• 50% sales increase within the first year by optimizing operational processes.
• Managed and reduced operational costs by 20%, increasing the profitability margins across new locations by 35% while maintaining a team retention rate of 85%.

Santa Marta, Colombia

Creating and leading projects and their financial cost to University of Magdalena in the city of Santa Marta, Colombia.Conducted financial analysis and budgets for projects at University of Magdalena in Santa Marta, Colombia.

Santa Marta, Colombia

• Achieved 15% reduction in procurement costs.
• Streamlined administrative procedures, cutting processing times by 30%

Executive Master Of Business Administration, Business Administration, Gpa 3.9

Miami, Florida

Master Of Science In International Real Estate, Real Estate Development, 3.7

Inmersion Course, Business And Innovation

Madrid, Spain.

Specialist In Commercial Business Management, Business Administration And Management, General, 3.9

Barranquilla, Colombia

Bachelor Of Business Administration - Bba, Business Administration, 3.7

Barranquilla, Colombia