Fernando Serrano

Fernando Serrano Email and Phone Number

MBA & Master of Science in International Real Estate @
Fernando Serrano's Location
Miami, Florida, United States, United States
About Fernando Serrano

● 10+ years across sales, marketing, and operations leadership roles for organizations ranging from 6 to 50+ employees, and up to $400K in annual sales. ● Grew a food and beverage/hospitality company by 60% in annual revenue. ● Grew revenue by 90% for La Perla Marketing Inc. – a company based in Miami, Fl providing services to the Latin America market. ● Conducted sales coaching and training for a team of 10 salespeople at La Perla Marketing Inc. over six continuous months, resulting in improved sales techniques and a 25% increase in overall team performance.● Bilingual English & Spanish (able to travel as needed up to 50%)

Fernando Serrano's Current Company Details
La Perla Marketing Inc

La Perla Marketing Inc

MBA & Master of Science in International Real Estate
Fernando Serrano Work Experience Details
  • La Perla Marketing Inc
    General Sales And Marketing Manager
    La Perla Marketing Inc Jan 2015 - Present
    Miami, Florida, United States
    ● Created and executed 6–12 month sales strategies targeting Vacations packages businesses in Latin American countries to manage a sales pipeline of 6-figures. ● Selected and deployed advanced call center technologies. ● Conducted sales coaching and training for a team of 10 salespeople at La Perla Marketing Inc. over six continuous months, resulting in improved sales techniques and a 25% increase in overall team performance.● Increased retention rates by 15% through targeted customer engagement and loyalty programs.
  • Mr. Shrimp 305
    Director Of Operations
    Mr. Shrimp 305 Jan 2017 - Jan 2019
    Miami/Fort Lauderdale Area
    ● With a team of 6 employees, the business focused on providing high-quality Colombian seafood at food truck fairs and private events, expanding its reach and customer base.● Increased revenue by 40% through optimal location selection and event participation. ● Amplified brand exposure by 50% via innovative social media campaigns. Instagram: Grew from 0 to 6,000 Followers.
  • Mariscos Andre
    Area Sales Manager
    Mariscos Andre Jan 2013 - Aug 2015
    Santa Marta, Colombia
    ● Directed strategic expansion of restaurant locations from 1 to 5 locations, substantially increasing market presence across the city (4 new locations)) and overall revenue. ● Established restaurant brand in competitive markets, leveraging quality service customer satisfaction scores of 4/5 and unique dining experiences to attract and retain customers.● 50% sales increase within the first year by optimizing operational processes. ● Managed and reduced operational costs by 20%, increasing the profitability margins across new locations by 35% while maintaining a team retention rate of 85%.
  • Universidad Del Magdalena
    Financial And Administrative Advisor
    Universidad Del Magdalena Sep 2012 - Dec 2014
    Santa Marta, Colombia
    Creating and leading projects and their financial cost to University of Magdalena in the city of Santa Marta, Colombia.Conducted financial analysis and budgets for projects at University of Magdalena in Santa Marta, Colombia.
  • Universidad Del Magdalena
    Administrative Coordinator
    Universidad Del Magdalena Jan 2012 - Mar 2013
    Santa Marta, Colombia
    ● Achieved 15% reduction in procurement costs.● Streamlined administrative procedures, cutting processing times by 30%

Fernando Serrano Education Details

Frequently Asked Questions about Fernando Serrano

What company does Fernando Serrano work for?

Fernando Serrano works for La Perla Marketing Inc

What is Fernando Serrano's role at the current company?

Fernando Serrano's current role is MBA & Master of Science in International Real Estate.

What schools did Fernando Serrano attend?

Fernando Serrano attended University Of Miami, Florida International University, Ie Business School, Universidad Del Norte, Universidad Del Norte.

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