● 10+ years across sales, marketing, and operations leadership roles for organizations ranging from 6 to 50+ employees, and up to $400K in annual sales. ● Grew a food and beverage/hospitality company by 60% in annual revenue. ● Grew revenue by 90% for La Perla Marketing Inc. – a company based in Miami, Fl providing services to the Latin America market. ● Conducted sales coaching and training for a team of 10 salespeople at La Perla Marketing Inc. over six continuous months, resulting in improved sales techniques and a 25% increase in overall team performance.● Bilingual English & Spanish (able to travel as needed up to 50%)
La Perla Marketing Inc
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General Sales And Marketing ManagerLa Perla Marketing Inc Jan 2015 - PresentMiami, Florida, United States● Created and executed 6–12 month sales strategies targeting Vacations packages businesses in Latin American countries to manage a sales pipeline of 6-figures. ● Selected and deployed advanced call center technologies. ● Conducted sales coaching and training for a team of 10 salespeople at La Perla Marketing Inc. over six continuous months, resulting in improved sales techniques and a 25% increase in overall team performance.● Increased retention rates by 15% through targeted customer engagement and loyalty programs.
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Director Of OperationsMr. Shrimp 305 Jan 2017 - Jan 2019Miami/Fort Lauderdale Area● With a team of 6 employees, the business focused on providing high-quality Colombian seafood at food truck fairs and private events, expanding its reach and customer base.● Increased revenue by 40% through optimal location selection and event participation. ● Amplified brand exposure by 50% via innovative social media campaigns. Instagram: Grew from 0 to 6,000 Followers.
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Area Sales ManagerMariscos Andre Jan 2013 - Aug 2015Santa Marta, Colombia● Directed strategic expansion of restaurant locations from 1 to 5 locations, substantially increasing market presence across the city (4 new locations)) and overall revenue. ● Established restaurant brand in competitive markets, leveraging quality service customer satisfaction scores of 4/5 and unique dining experiences to attract and retain customers.● 50% sales increase within the first year by optimizing operational processes. ● Managed and reduced operational costs by 20%, increasing the profitability margins across new locations by 35% while maintaining a team retention rate of 85%.
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Financial And Administrative AdvisorUniversidad Del Magdalena Sep 2012 - Dec 2014Santa Marta, ColombiaCreating and leading projects and their financial cost to University of Magdalena in the city of Santa Marta, Colombia.Conducted financial analysis and budgets for projects at University of Magdalena in Santa Marta, Colombia. -
Administrative CoordinatorUniversidad Del Magdalena Jan 2012 - Mar 2013Santa Marta, Colombia● Achieved 15% reduction in procurement costs.● Streamlined administrative procedures, cutting processing times by 30%
Fernando Serrano Education Details
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Gpa 3.9 -
Business And Innovation
Frequently Asked Questions about Fernando Serrano
What company does Fernando Serrano work for?
Fernando Serrano works for La Perla Marketing Inc
What is Fernando Serrano's role at the current company?
Fernando Serrano's current role is MBA & Master of Science in International Real Estate.
What schools did Fernando Serrano attend?
Fernando Serrano attended University Of Miami, Florida International University, Ie Business School, Universidad Del Norte, Universidad Del Norte.
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Fernando S.
Hotel Lifecycle & Growth | Ihg Hotel & Resorts | Project Management | Executive SupportAtlanta Metropolitan Area -
Fernando Serrano
Managing Partner | Cmo | Marquee Dj Talent @ Blanc Noir Event GroupNew York City Metropolitan Area5gmail.com, gmail.com, nc.rr.com, bneventgroup.com, bneventgroup.com3 +197357XXXXX
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Fernando Serrano
Harvard Kennedy School | Public Policy Graduate | Fulbright Scholar | Trade, Energy, Supply ChainsCambridge, Ma -
Fernando Serrano
Miami, Fl -
Fernando Serrano
Los Angeles, Ca1perlacapitalgroup.com2 +121392XXXXX
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