Fernando Torres Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

I am experienced in all things Amazon. I've been in this space for 5 years and I'm obsessed with it.Unlike most consultants, I have actually sold on Amazon, and I know that in order to win in this game, all the elements of your listing must work together. Your KW research should drive your Listing Optimization, which should be supported by PPC, and all of this must be done to ensure that your Product Launch is a success. This is where I come inIn my career I've managed a $12 million a year portfolio of Amazon-native brands, with full responsibility for Product Listings, PPC, Product Development and marketing strategy.I have sold products in most categories, from Health & Beauty to Pets.I have developed dozens of products, from a simple idea, all the way to their launch.If you want to take your Amazon FBA game to the next level, then let's talk!

Austin, Texas, United States

- Spearheaded growth for a $12 million portfolio of CPG brands across Amazon and Walmart.- Launched 2 US-based brands in Canada, EU, and UK, driving a 15% YoY revenue growth rate.- Developed a pipeline of over 70 innovative product ideas, with 10 SKU launches.- Managed cross-functional teams across multiple time zones, ensuring seamless collaboration and execution.

Mexico City Area, Mexico

- Launched an E-commerce and managed all tasks such as digital marketing, copy-writing, customer service, order fulfillment, KPI tracking, and inventory management.- Performed market research, sourced, negotiated, managed logistics, and procured inventory for 12 SKUs from Chinese and Mexican suppliers.- Sold products in the Pets, Office, and Travel categories.- Achieved profitability in year one

Mexico

- Lead the planning and execution of the product design and development process for 3 new sleep brands, ensuring that timelines, budgets, and quality standards were met.- Grew Luuna Sleep's revenues on Amazon US by 60% from Q4 2020 to Q1 2021

Mexico City Area, Mexico

Led learning and development training workshops, focused on Sales and Customer Service for Banking, Oil & Gas and Telecomm clients.

Mexico City Area, Mexico

Led the implementation of a program with $10 million impact for BBVA's Corporate and Government division, managing 1,318 participants, alongside internal and external stakeholders.Worked on demanding consulting projects with tight deadlines, adapting to new industries such as Banking, Oil & Gas, Telecom and Manufacturing.

Asturias, Spain