Fernando Vela Moya Email & Phone Number

Promoting the digital transformation of the Media and Telecommunications sector.

Madrid Y Alrededores, España

Responsible for the finance function and operational control of Orange Brands in the Residential Market. Main Achievements: As Jazztel FCO, responsible for the financial integration of Jazztel in Orange Spain (3,3Bn euros), improving initial commitments in financial results (EBITDA +50M€ in H2’15), expected synergies (+25% over target) y deadlines (6 months vs 18 months planned). Development of action plans in 2016 on revenues and costs which delivered revenue (+18%) and EBITDA (+26%) growth in a stagnant telco market and helped Orange to become the 2nd Spanish telco operator

Paris

Responsible for the consolidation and financial supervision of the Group’s activities in the B2B market (14Md€). Definition of the strategy for B2B and coordination with the local subsidiaries and the corporate Strategy team.Main achievements: B2B diversification strategy towards digital / IT became one of the five main pillars in Orange Group’s Strategic Plan. Leader of the B2B streams in M&A operations, such as the sale of subsidiaries in UK (EE, 4,6B€) and Dominican Republic (1,4Bn€). Establishment of the Market & Business Intelligence department, combining market studies, financial information and BI. Development of the budgetary analysis department to better control and challenge challenge subsidiaries, which led to an earlier detection and a better management of potential deviations.

Responsible for Fraud, Business Assurance, and Credit Scoring policies for Orange Spain (4Bn€).Main achievements: Development of the Fraud department by means of advanced BI and Fast Data techniques along with the establishment of 24x7 platforms. Lobby with local authorities and GSMA association to modify Spanish legislation on fraudulent traffic. Pioneers in the creation of the first on-line Spanish Telco Fraud Bureau. Implementation of the Revenue Assurance activity for broadband businesses. Development of new segmented credit scoring models with on-line response. Digitalization of commercial processes in the stores.

Responsible for the financial, commercial planning and business intelligence departments of the Business Unit (1Bn€)Main achievements: Integration of the financial and operational B2B organizations of FT Spain, DT Spain (Ya.com) and Amena. Design and execution of profitability Transformation Plans focused on product portfolio and sales channels which multiplied by 2 both EBITDA and OCF . Design of the sales organization for Large Accounts. Creation of the Business Intelligence and Commercial Planning teams.

Finance Excellence Program, Finance, General

Exmba, Business Administration

Pd, Telecom Management

Bachelor Of Business Administration (Bba), Finanzas, General