Fernanda Oliveira Email & Phone Number

Rio De Janeiro, Brazil

Rio De Janeiro, Brazil

As the IT team leader for Coca-Cola TM's digital experiences in LATAM, Imanaged multiple parallel projects related to strategic initiatives such as Meals,Music, and Coca-cola Non Sugar. I also served as the LATAM Product Owner for theConsumer Data and Precision Marketing Services suite, including ConsumerData Services and Adobe Experience Platform (AEP). My responsibilitiesincluded:- Managed a group of 12 people with multiple profiles (project manager, scrum master… Show more As the IT team leader for Coca-Cola TM's digital experiences in LATAM, Imanaged multiple parallel projects related to strategic initiatives such as Meals,Music, and Coca-cola Non Sugar. I also served as the LATAM Product Owner for theConsumer Data and Precision Marketing Services suite, including ConsumerData Services and Adobe Experience Platform (AEP). My responsibilitiesincluded:- Managed a group of 12 people with multiple profiles (project manager, scrum master, business analyst, developers, etc).- Provided/received feedback to/from employees working in my projects;- Guarantee the delivery of more than 15 consumer facing projects in a year.-Establishing global product vision, strategy, and roadmap.-Ensuring governance and successful execution of all initiatives-Serving the LATAM market to meet business objectives and OKRs-Collaborating with the global team to address LATAM needsKey achievements:- Attracted over 1.3 million consumers through CCTM promotions andcampaigns in Q3 2023, contributing to the annual target of 1.6 million- Migrated 5 million consumers to a new platform in 2022, saving the companyover $1M annually in license fees- Successfully rolled out a major release of the consumer data servicesproduct, coordinating with multiple global teams Show less

Rio De Janeiro, Brazil

As a client engagement manager for Marketing and PAC IT within the BrazilBU and LATAM Region, I fostered collaboration to enhance productivity.Key achievements include:- Serving as Technical Product Owner of Consumer Data Services for LATAM,managing a multi-country team and providing strategic direction.- Manage a squad team of 14 people (12 based in Mexico and 2 based in Brazil)- Leading global vendor selection for the digital marketing area to… Show more As a client engagement manager for Marketing and PAC IT within the BrazilBU and LATAM Region, I fostered collaboration to enhance productivity.Key achievements include:- Serving as Technical Product Owner of Consumer Data Services for LATAM,managing a multi-country team and providing strategic direction.- Manage a squad team of 14 people (12 based in Mexico and 2 based in Brazil)- Leading global vendor selection for the digital marketing area to streamlinebusiness models and enhance project agility.- Managing Digital Marketing and Digital PAC projects for Latin AmericaBusiness Units with budgets up to $1MM.- Coordinating global, regional, and local project-related communication tokeep all parties informed and engaged.- Collaborating with a multi-functional team to launch Brazil's first promotion viaa WhatsApp Chat Bot.- Partnering with Marketing to define Brazil's Social Media approach, facilitatingthe adoption of global solutions and reducing investment in local ad-hoc tools.- Designing and executing an omnichannel CRM solution on the Salesforceplatform, improving call durations and customer satisfaction.- Standardizing Google Analytics across all digital properties.Accomplishments:- Consolidated a unique consumer profile approach, gathering over 5MMconsumers across LATAM.- Ensured GDPR and LGPD compliance.- Certified three providers as technical agencies for Digital Marketing ITservices. Show less

Rio De Janeiro, Brazil

As a key liaison for technical and creative agencies, as well as globalinteractive marketing teams, I fostered strong partnerships with business areasin Brazil to enhance IT planning and resource allocation for Consumer FacingDigital needs.Key achievements include:- Collaborating closely with the marketing area to understand needs, prioritizeresources, and conduct continuous BP reviews.- Ensuring governance in the Brazil BU, guaranteeing that agencies and… Show more As a key liaison for technical and creative agencies, as well as globalinteractive marketing teams, I fostered strong partnerships with business areasin Brazil to enhance IT planning and resource allocation for Consumer FacingDigital needs.Key achievements include:- Collaborating closely with the marketing area to understand needs, prioritizeresources, and conduct continuous BP reviews.- Ensuring governance in the Brazil BU, guaranteeing that agencies and themarketing team adhered to global policies such as performance testing,security scanning, and hosting standards.- Resolving or escalating issues through effective communication with theglobal team, agencies, and the marketing team.- Focusing on the operational excellence of IT projects, improving vendordeliverables, and defining concrete KPIs to ensure the best solution delivery.Accomplishments:- Implemented the first CMS platform website in Latin America for the Burnbrand, reusing 70% of templates from Europe.- Launched over 20 digital activation per year in Brazil in line with companystandards.Skills: Project Management, Stakeholders management, Collaboration,Influence, Relationship Management, Teamwork, Multilingual Communications,Team Management. Show less

Rio De Janeiro, Brazil

Implement within partnership with Brazilian CCL - Customer & Commercial Leadership - area a loyalty program used by Point of Sales to get prizes according with the relationship with the bottlerssuch as FEMSA and ANDINA. This program last for 3 year and improve theengagement of bottlers and their customers.Skills: Drive Technology Adoption, High Accountability, Business Partnerships,Active Listening, Communication, Influencing, Vendors Management.

Rio De Janeiro, Brazil

As a project lead for Marketing, CCL, PAC, Data and Insights, and Finance, Idrove end-to-end projects.Key achievements include:- Implementing the first Global Innovation Process in Brazil (CIF - CommonInnovation Framework) supported by Clarity, standardizing processes fromideation to production.- Partnering with the Brazilian CCL area to implement an interactive picture ofsuccess, aligning with bottlers for different Point of Sales.- Coordinating an external… Show more As a project lead for Marketing, CCL, PAC, Data and Insights, and Finance, Idrove end-to-end projects.Key achievements include:- Implementing the first Global Innovation Process in Brazil (CIF - CommonInnovation Framework) supported by Clarity, standardizing processes fromideation to production.- Partnering with the Brazilian CCL area to implement an interactive picture ofsuccess, aligning with bottlers for different Point of Sales.- Coordinating an external vendor to build and deploy a new release fordetailed daily sales information from Key Accounts.Accomplishments:- Standardized company processes in partnership with key business areas,utilizing global tools to centralize data, analyze information, compare data, andunify approval workflows. Show less

Rio De Janeiro Area, Brazil

- Graduation Teacher for Strategic Planning and Administration Introduction lectures for administration technical course. These lectures were performed for a total of four classes with around 20 students each.

Rey Brook, New York

-Responsible for analytics and operational support of a ERP system used by Supply Chain, Sales and Accounting areas from Import and Export unit. - Application Manager Interim during his abstinence (vacations and medical leave) responsible for the Import and Export support. Accomplishments: promotion of management information through reporting automation daily routines creation. Train the team on the sales data dashboard.Skills: Training, JD Edwards, Information Techonology… Show more -Responsible for analytics and operational support of a ERP system used by Supply Chain, Sales and Accounting areas from Import and Export unit. - Application Manager Interim during his abstinence (vacations and medical leave) responsible for the Import and Export support. Accomplishments: promotion of management information through reporting automation daily routines creation. Train the team on the sales data dashboard.Skills: Training, JD Edwards, Information Techonology Training, Dashboard, Process Automation, Technical Support. Show less

Rio De Janeiro Area, Brazil

- Legacy system configuration and updates of a health insurance client (Blue Cross Blue Shield).- Oversaw configuration of end to end of billing and pricing functionalities of a telecom company client (Vesper).Accomplishments: Automated various processes. Won client award for contribution to the project (health insurance).

Rio De Janeiro Area, Brazil

As part of a team deploying BASIS (Bottling Accounting and Sales InformationSystem), a proprietary ERP for leading Coca-Cola bottlers in Brazil, Ideveloped project plans, set priorities, and conducted training.Key achievements include:- Coordinating system implementation for various Brazilian Bottlers, ensuringstandardization and operation continuity.- Collaborating with international teams to implement new system modules,such as order picking automation.-… Show more As part of a team deploying BASIS (Bottling Accounting and Sales InformationSystem), a proprietary ERP for leading Coca-Cola bottlers in Brazil, Ideveloped project plans, set priorities, and conducted training.Key achievements include:- Coordinating system implementation for various Brazilian Bottlers, ensuringstandardization and operation continuity.- Collaborating with international teams to implement new system modules,such as order picking automation.- Organizing and conducting seminars and training to disseminate informationand technologies among Bottlers.Accomplishments:- Implemented picking automation in FEMSA, reducing palletizing time by 40%.- Ensured product master file accuracy, reducing delivery issues.- Increased order taking efficiency by implementing a new release of the ordertaking module. Show less

Goiânia Area, Brazil

As the lead for the end-to-end configuration and deployment of TCCC's globalsystem (BASIS) in the Bottler, I collaborated with sales, logistics, account,distribution, and data analysis teams to ensure business continuity forRefrescos Bandeirantes.Accomplishments:- Successful system implementation- High stakeholder engagement throughout the projectSkills: Technology Adoption, Processes mapping, Change Management,Collaboration, Teamwork, Technical… Show more As the lead for the end-to-end configuration and deployment of TCCC's globalsystem (BASIS) in the Bottler, I collaborated with sales, logistics, account,distribution, and data analysis teams to ensure business continuity forRefrescos Bandeirantes.Accomplishments:- Successful system implementation- High stakeholder engagement throughout the projectSkills: Technology Adoption, Processes mapping, Change Management,Collaboration, Teamwork, Technical Communication, Troubleshooting, HighAccountability. Show less

Master'S Degree, Master Degree In Administration

Master Of Business Administration (Mba), Marketing

Graduation, Data Processing And Data Processing Technology/Technician