Laura Huff Email & Phone Number

Winston-Salem, Nc, Us

Winston-Salem, North Carolina, United States

Responsible for executing the strategic initiatives and objectives for incoming and continuing students from recruitment to graduation.

Remote

Plan, execute, and measure strategic marketing goals. Develop and champion strategic communication approach across campus. Brainstorm, design and implement innovative and effective omni-channel approach for sharing high-impact content to a wide range of audiences. Engage stakeholders through use of digital communications tools. Manage the creation, curation, and evaluation of the content for the WSSU website. Develop KPIs and periodic reporting on web and social media metrics, using analytics… Show more Plan, execute, and measure strategic marketing goals. Develop and champion strategic communication approach across campus. Brainstorm, design and implement innovative and effective omni-channel approach for sharing high-impact content to a wide range of audiences. Engage stakeholders through use of digital communications tools. Manage the creation, curation, and evaluation of the content for the WSSU website. Develop KPIs and periodic reporting on web and social media metrics, using analytics to guide decisions on ways to improve user experience, increase traffic and engagement, structure content and optimize for both owned (CMS) and third party social platforms. Show less

Responsible for administration, communication, and organization at the senior level. With a background in marketing, graphic design, and digital communications, my passion lies where strategy and creative intersect with technology. Driven to keep up with the latest tech trends, I constantly search for new tools to achieve fully integrated, results-oriented marketing objectives.

Cullowhee Nc 28723

Responsible for helping units across campus pull social media, web content, and email activities into fully integrated, results-oriented marketing and communications campaigns. Activities include coordination, outreach, consultation, strategy, and assessment support for the university’s overall digital marketing efforts. Plan, implement and measure the university’s online marketing strategies and help the entire university accomplish its various recruitment, retention, branding and fundraising… Show more Responsible for helping units across campus pull social media, web content, and email activities into fully integrated, results-oriented marketing and communications campaigns. Activities include coordination, outreach, consultation, strategy, and assessment support for the university’s overall digital marketing efforts. Plan, implement and measure the university’s online marketing strategies and help the entire university accomplish its various recruitment, retention, branding and fundraising goals. Show less

Cullowhee, Nc

Responsible for creating awareness, enhancing the image and increasing ticket sales for WCU Athletics; develop and implement comprehensive marketing plans for all sports; conduct market research; engage department personnel in community relations/outreach; develop promotional pieces in all media; assist with ad sales, sponsorships and activations; assist with coordination of game operations; direct concessions operations; serve as liaison for department cell/wireless devices.

Cullowhee, Nc

Responsible for marketing and promoting Ramsey Center programs and events; conducted market research; developed promotional pieces in all media; increased efficiency of campus event marketing by 1) launching EventPreview, the comprehensive guide to A&E events on campus and 2) building the subscriber database; increased media sponsorships by 50% and cash sponsorships by 100%; created and enhanced student learning opportunities by establishing new internships and mentorships.

Cullowhee, Nc

Managed office of the vice chancellor; responsible for administration, communication and organization at the senior level; planned and implemented volunteer board meetings; supervised two employees; coordinated projects within the division including special events, legislation, public relations and fundraising activities.

Western North Carolina

Planned, coordinated and implemented marketing activities for various entertainment, hospitality, retail and nonprofit clients; conducted marketing research and financial analyses; developed strategic plans; coordinated communications activities; managed creative teams; created promotional materials in print and electronic media.

Walpole, Ma

Mariah Jewelry Company (1/99-2/00): Increased national brand awareness and sales for Boston-based wholesale jewelry manufacturer/importer; coordinated and implemented promotional efforts in print and electronic media; configured system (imaging and database) for cataloging thousands of inventory items; developed sales manuals, direct-mail pieces and online catalog.GTE Government Systems, (8/98-12/98): Developed corporate image through public relations efforts; published newsletter for… Show more Mariah Jewelry Company (1/99-2/00): Increased national brand awareness and sales for Boston-based wholesale jewelry manufacturer/importer; coordinated and implemented promotional efforts in print and electronic media; configured system (imaging and database) for cataloging thousands of inventory items; developed sales manuals, direct-mail pieces and online catalog.GTE Government Systems, (8/98-12/98): Developed corporate image through public relations efforts; published newsletter for 7,000 employees (print and electronic); prepared press releases; monitored international publicity. Show less

Cullowhee, Nc

Planned and implemented business strategies for technology start-up; developed business/strategic plan; conducted extensive market research and financial analysis; developed consumer and wholesale markets; raised international brand awareness through print and electronic media; managed sales team.

Certificate In Web Analytics For Higher Ed, Web Analytics

Bsba, Marketing

Associate Of Arts And Sciences (Aas), Accounting