Laura Huff Email and Phone Number
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Senior Enrollment Marketing Strategist. Award-winning Higher Ed Marketing Pro. More than 17 years of progressive experience helping institutions grow through planning and implementation of integrated marketing communication strategies. With breadth and depth of experience, I have a proven record of success leading fully integrated, results-oriented marketing initiatives.In my vertical role, I am responsible for improving user experiences, increasing traffic and engagement, and optimizing conversions through the university’s digital channels. My technical skills set (which includes strategic planning, content creation, web development, digital advertising, SEO, email campaigns, social media management and monitoring, and analytics) complements my soft skills set; which I believe is equally important. My ability to listen and delegate, bring more voices to the table, and achieve consensus is a solid asset for overcoming hurdles and reaching key goals.My passion lies where strategy and creative intersect with technology.
Winston-Salem State University
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Director Of Enrollment Marketing And CommunicationWinston-Salem State UniversityWinston-Salem, Nc, Us
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Director Of Enrollment Marketing & CommunicationWinston-Salem State University Jun 2023 - PresentWinston-Salem, North Carolina, United StatesResponsible for executing the strategic initiatives and objectives for incoming and continuing students from recruitment to graduation.
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Enrollment Marketing / Digital StrategyWinston-Salem State University Apr 2016 - Jul 2023RemotePlan, execute, and measure strategic marketing goals. Develop and champion strategic communication approach across campus. Brainstorm, design and implement innovative and effective omni-channel approach for sharing high-impact content to a wide range of audiences. Engage stakeholders through use of digital communications tools. Manage the creation, curation, and evaluation of the content for the WSSU website. Develop KPIs and periodic reporting on web and social media metrics, using analytics… Show more Plan, execute, and measure strategic marketing goals. Develop and champion strategic communication approach across campus. Brainstorm, design and implement innovative and effective omni-channel approach for sharing high-impact content to a wide range of audiences. Engage stakeholders through use of digital communications tools. Manage the creation, curation, and evaluation of the content for the WSSU website. Develop KPIs and periodic reporting on web and social media metrics, using analytics to guide decisions on ways to improve user experience, increase traffic and engagement, structure content and optimize for both owned (CMS) and third party social platforms. Show less
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Executive Assistant - Marketing/Communications/PrCenter For Design Innovation Jun 2013 - Mar 2016Responsible for administration, communication, and organization at the senior level. With a background in marketing, graphic design, and digital communications, my passion lies where strategy and creative intersect with technology. Driven to keep up with the latest tech trends, I constantly search for new tools to achieve fully integrated, results-oriented marketing objectives.
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Digital Marketing CoordinatorWestern Carolina University 2008 - 2013Cullowhee Nc 28723Responsible for helping units across campus pull social media, web content, and email activities into fully integrated, results-oriented marketing and communications campaigns. Activities include coordination, outreach, consultation, strategy, and assessment support for the university’s overall digital marketing efforts. Plan, implement and measure the university’s online marketing strategies and help the entire university accomplish its various recruitment, retention, branding and fundraising… Show more Responsible for helping units across campus pull social media, web content, and email activities into fully integrated, results-oriented marketing and communications campaigns. Activities include coordination, outreach, consultation, strategy, and assessment support for the university’s overall digital marketing efforts. Plan, implement and measure the university’s online marketing strategies and help the entire university accomplish its various recruitment, retention, branding and fundraising goals. Show less -
Director Of Sports MarketingWestern Carolina University 2007 - 2008Cullowhee, NcResponsible for creating awareness, enhancing the image and increasing ticket sales for WCU Athletics; develop and implement comprehensive marketing plans for all sports; conduct market research; engage department personnel in community relations/outreach; develop promotional pieces in all media; assist with ad sales, sponsorships and activations; assist with coordination of game operations; direct concessions operations; serve as liaison for department cell/wireless devices.
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Director Of Marketing For Arts & EntertainmentWestern Carolina University 2005 - 2007Cullowhee, NcResponsible for marketing and promoting Ramsey Center programs and events; conducted market research; developed promotional pieces in all media; increased efficiency of campus event marketing by 1) launching EventPreview, the comprehensive guide to A&E events on campus and 2) building the subscriber database; increased media sponsorships by 50% and cash sponsorships by 100%; created and enhanced student learning opportunities by establishing new internships and mentorships.
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Executive Asst To The Vc For Advancement & External AffairsWestern Carolina University 2003 - 2005Cullowhee, NcManaged office of the vice chancellor; responsible for administration, communication and organization at the senior level; planned and implemented volunteer board meetings; supervised two employees; coordinated projects within the division including special events, legislation, public relations and fundraising activities.
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Marketing/Communications Consultant, WncSelf Employed Marketing/Communications Consultant 2000 - 2003Western North CarolinaPlanned, coordinated and implemented marketing activities for various entertainment, hospitality, retail and nonprofit clients; conducted marketing research and financial analyses; developed strategic plans; coordinated communications activities; managed creative teams; created promotional materials in print and electronic media.
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Marketing Consultant/Contractor, Boston AreaSelf Employed Marketing Consultant/Contractor 1998 - 2000Walpole, MaMariah Jewelry Company (1/99-2/00): Increased national brand awareness and sales for Boston-based wholesale jewelry manufacturer/importer; coordinated and implemented promotional efforts in print and electronic media; configured system (imaging and database) for cataloging thousands of inventory items; developed sales manuals, direct-mail pieces and online catalog.GTE Government Systems, (8/98-12/98): Developed corporate image through public relations efforts; published newsletter for… Show more Mariah Jewelry Company (1/99-2/00): Increased national brand awareness and sales for Boston-based wholesale jewelry manufacturer/importer; coordinated and implemented promotional efforts in print and electronic media; configured system (imaging and database) for cataloging thousands of inventory items; developed sales manuals, direct-mail pieces and online catalog.GTE Government Systems, (8/98-12/98): Developed corporate image through public relations efforts; published newsletter for 7,000 employees (print and electronic); prepared press releases; monitored international publicity. Show less
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Director Of Marketing & Sales/Principal OfficerMultimedia Backpacking Unlimited, Inc. 1995 - 1998Cullowhee, NcPlanned and implemented business strategies for technology start-up; developed business/strategic plan; conducted extensive market research and financial analysis; developed consumer and wholesale markets; raised international brand awareness through print and electronic media; managed sales team.
Laura Huff Skills
Laura Huff Education Details
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Web Analytics -
Marketing
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Accounting
Frequently Asked Questions about Laura Huff
What company does Laura Huff work for?
Laura Huff works for Winston-Salem State University
What is Laura Huff's role at the current company?
Laura Huff's current role is Director of Enrollment Marketing and Communication.
What is Laura Huff's email address?
Laura Huff's email address is hu****@****ssu.edu
What is Laura Huff's direct phone number?
Laura Huff's direct phone number is +133691*****
What schools did Laura Huff attend?
Laura Huff attended Higher Ed Experts, Western Carolina University, Southwestern Community College.
What skills is Laura Huff known for?
Laura Huff has skills like Social Media Marketing, Social Media, Press Releases, Social Networking, Public Relations, Event Planning, Higher Education, Marketing, Public Speaking, Facebook, Newsletters, Editing.
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Laura Huff
Vice President Of Research And Insights -- Qualitative And Quantitative Research, Strategy, Policy, And Communications Work In The Employee Benefits/Employer Payor MarketSt Louis, Mo -
Laura Huff
Denver, Co3gmail.com, mcadenver.org, ibexinvestors.com2 +130329XXXXX
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Laura Huff
Washington Dc-Baltimore Area3verizon.net, raregenomics.org, pta.org1 (844) 4XXXXXXX
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2gmail.com, slalom.com -
3hvillage.org, yahoo.com, homesteadvillage.org4 +171799XXXXX
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