Lisa Field is a skilled marketing and communications practitioner with expertise in branding, graphic design, public relations, content writing, media buying and new media engagement.Originally from Toronto, Field has worked both in-house and at agencies across North America, with various clients in hospitality, tourism, lifestyle, technology, start-ups and event planning.Field began her career in the PR department of the San Diego Tourism Authority, helping to drive publicity for the city’s top hotels, restaurants and attractions. From there, she worked across a number of PR and marketing agencies, developing her skills in design, brand development and revenue strategy.In 2015, Field took over the marketing department of Nashville’s only Forbes Five-Star, AAA Five Diamond rated property, The Hermitage Hotel. As Director of Marketing and a member of the hotel’s Executive team, Field oversaw a half a million dollar annual marketing budget. Working to generate new revenue streams and overhaul existing logos, brand materials and marketing channels, Field led the property to new levels of success. In its first quarter live, Field’s design and implementation of a new hotel website generated an additional $244,000 in reservations YOY by tying together a user-friendly booking platform, optimizing SEO and offering a responsive, visually appealing aesthetic. Field also oversaw all press, culinary events, advertising and sponsorships for the property’s weddings, corporate meetings & conventions, star-rated restaurant, boutique and 250-acre cattle/vegetable farm.Field has spent the past few years working as a consultant for agencies in Nashville and San Diego offering her experience and direction to many top-rated brands. In 2018 she met Hannah Schneider and the two conceived BRND House - a full service digital marketing, public relations and branding agency. Field oversees creative direction and digital marketing strategy for hospitality clients throughout the nation.