Finian Murphy Email & Phone Number

Dublin, Leinster, Ireland

Dublin

Working with the Research practice within Ireland's largest communication group. We work with clients across all categories, to drive their business through a better understanding of insights within culture, people, markets, brands and activations.

Dublin

In 2013, I brought together a bunch of smart people to collaborate and help turn projects and ideas into great projects and great ideas.We’re a diverse group of writers, project managers and planners to web designers, product designers and coders.We’ve worked with everyone: bootstrapped start-ups, well-funded established companies and loads of social ventures.So, if you have an idea or project you think we can help out with then drop us a note and let’s talk.We love collaboration.http://www.thisisagility.com/

Dublin

(Yes Equality campaign)Development of the citizen platform Straight Up for Equality (http://www.straightupforequality.org) which has over 10,000 member, helped drive conversations about equality in Ireland, and reached up to 500,000 people encouraging them to vote YES in the 2015 Irish Same-Sex Marriage Referendum - which subsequently passed.Official partner to the parent campaign, Yes Equality.http://thisisagility.com/blog/2015/5/25/ireland-up-for-equality

Working within the planning department, I collaborate on the development of exciting creative briefs and ideas that drive innovative channel behaviour and deliver great results for clients such as NFL UK, Mars Europe and Diageo.I plan the consumer touch points that will best bring ideas to life and to show how ideas can be made bigger through the creative use of all communication channels.I lead the innovation agenda with regard to channel strategies, planning and research.

Within Mindshare, we have established a consumer research unit to gain stronger, current and quantitative data about consumers. I have developed this area through a partnership with research agency, Sponge It, providing expertise in research.Our team's work focuses on measuring the changing media habits of Irish consumers and presenting clear and concise results both internally to inform planning and externally with clients to inform clients' marketing strategies.As well as informing planning at the beginning of the process, we also measure effectiveness of the communication at the end of process, making media more accountable.A larger part of my role revolves around new business and I have been involved with a number of successful pitches which has retained or gained new clients for the agency.

I worked on a number of accounts within in the agency, including AXA, Kimberly Clark, News International and Nestle. The role included managing a clients media activity over periods of time, including planning TV campaigns, radio and outdoor activity, booking press, and integrating digital.Acting as a liaison between client and media owners, key skills including negotiation, time management, maintaining relationships and recording and reporting activity.

Working part-time during college, my role included the identification of new sales opportunities increasing customer numbers from 120 to 740 in the initial six months of childcare.ie.I was responsible for maintaining key accounts (Bright Horizons and Cocoon) and increasing revenue through up selling banner advertising and online listings on Childcare.ie.I developed and implemented a marketing plan to promote the EYE trade-show to childcare workers, increasing visitor numbers by 30% from 2006 to 2007.

I redesigned promotional material which increased awareness within New York and rebuilt the company’s website, www.zmkgroup.com attracting two new clients by October 2006.Double-jobbing, as PA to the managing director, I was responsible for organising meetings and pricing contracts. I also acted as a liaison between the company, sub-contractors and key clients ensuring stakeholder satisfaction.

I prepared proposals for successful contracts with the Dept of Health & Children and Unicare. I researched the resources needed for the Dail na N’Og (National Youth Council of Ireland) radio station. I also achieved positive media coverage for County Louth Tourism during foot and mouth scare.

B.Sc, Marketing, 1St Class Honors Degree, Market Research, Consumer Behaviour, Marketing Communications, Statistics, French, Economics

Activities and Societies: Runner up in Bolton Trust Enterprise Competition 2006 A practical course based in DIT's city centre Aungier St.

Professional Sales Programme, Sales, Presentation Skills, Relationship Marketing

A two week intensive course based on and off campus. Practical classes covered sales techniques and how to build and maintain business.

Erasmus, French Business

Six month course which covered different aspects of commerce, including supply chain management, statistics and marketing. The real value.