Building my own company now - more to follow :)

- Developing Brand Activation Strategy and Implementation for the American Brands in the Nordics- Lead a diverse team of 8 across 4 countries- Establish new processes to increase productivity in workflows and communication

Making the world a happy and healthier place - one step at a time!Responsible for developing markets by building strong brands with our online coaching partnersCreating internal Brand Building education for our growing team of Key Account Manager in all marketsOptimising processes within a fast growing global marketing teamLeading brand marketing team

Developing the brand in the markets Germany, Austria and Switzerland.Data-driven approach with high focus on UA's brand mission. Creating activation plans for Sports Marketing assets in order to increase brand awareness in the markets. Cross-functional projects to communicate the brand identity on all end consumer touch points. Organising and executing key events in the region. Working close together with EMEA and Global HQ on several projects. Managing part of the brand marketing budget.

Brand/Retail Marketing with focus on content creation, events, agency handling and account management

Increasing brand awareness through campaign execution.Organising end consumer and PR events like the Armour Camps series throughout Germany, Austria and Switzerland. Product launch events for invited PR and influencer guests.

It started as an idea to create an online dating platform based on the revival of nostalgic German TV show "Herzblatt". Using gamification to find a life partner was the goal. I was responsible to create the brand around it defining mission, vision, core values and also working close together with the designer who created the logos, communication assets etc.

In guterrat Gesundheitsprodukte I found an employer who helped me find an interesting diploma thesis topic to finish my studies. After that I was able to put my theories to the test by revitalising the toothpaste brand "SportZiel" in the Austrian market. Sales pitches, brand development, product development included.