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With 15+ years experience in Market Research, Fiona finds the way in which people have integrated their mobile phones into their lives fascinating & believes that Market Research needs to reflect this change in behaviour. At MDI, the focus is innovation and improvement of data collection to more accurately capture the consumer mindset and behaviour - taking particular advantage of mobile-based diary collection methodologies.Fiona holds a Bachelor of Arts (Psychology & Philosophy) from Monash University in Melbourne, along with a Biomedical Science honours degree also from Monash University. She is passionate about understanding human behaviour and what motivates people – particularly in the consumer environment.
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Director At Mdi AustraliaMdi Pty Ltd Aug 2015 - PresentMelbourne, AustraliaMDI is a mobile-focused insights provider with offices in Australia, South Africa, USA, & a presence in Thailand; currently conducting research in approximately 30 countries. Through a unique mobile-app based platform MDI delivers insightful and powerful consumer research to clients. MDI's key focus is in-the-moment mobile diaries - providing robust motivation-led occasion data.
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Customer Insights ManagerTarget Australia Pty Ltd Aug 2012 - Jul 2015Melbourne, AustraliaFocussed on drawing relevant insights to understand the needs, attitudes and behaviours of Target's current and potential customer base to assist guide strategy & business decision making.Particular focus on developing Target's Mystery Shopping program, Customer Experience program & Target's branded community; continually utilising insights to help assess and improve retail events and the in-store experience for the customer. -
Sector Development Manager - Global TechnologyTns Feb 2011 - Jul 2012Delivered technology thought leadership and support across the TNS global client base, helping businesses understand the importance of, and ways in which to implement a digital and mobile strategy.Managed Mobile Life, a 58-country syndicated mobile study exploring consumer usage, behaviour, and motivations relating to mobile, and subsequent opportunities available for businesses (www.tnsglobal.com/mobilelife).Presented mobile research and thinking at conferences and client events in Asia, the United States, Africa and Latin America. Gained exposure to multi-national companies across a range of categories (e.g. P&G, Coke, Walmart, Visa, Hallmark, Motorola, Nokia, Intel, Samsung, Baidu and Yahoo).Was seconded to Beijing, China for 3 months as part of this role. -
ConsultantTns 2010 - 2011Melbourne, AustraliaResponsible for design, fieldwork, analysis and reporting of ad-hoc and ongoing projects - both local and multi-country - with particular focus on NDP and innovation work along with customer segmentation.Focussed on data interpretation, insight and recommendation generation from both qualitative (focus groups, IDIs, online bulletin boards) and quantitative research projects, utilising varied methodological techniques.
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Contractor (Consumer & Market Insights)Motorola 2007 - 2009Greater Chicago AreaBased in Chicago, Illinois, focused on project management of both qualitative and quantitative multi-country projects covering all aspects of the product development funnel. Developed extensive international on-site fieldwork experience (USA, UK, Germany, Russia, Brazil, Mexico, South Africa, Indonesia, India, China). -
Project ManagerTns Australia 2005 - 2007Melbourne, AustraliaProject Executive, Project Manager, Senior Project ManagerLearning the ropes of research!
Fiona Buchanan Skills
Fiona Buchanan Education Details
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Philosophy, Psychology -
Biomedical Science (1St Class Hons Physiology)
Frequently Asked Questions about Fiona Buchanan
What company does Fiona Buchanan work for?
Fiona Buchanan works for Mdi Pty Ltd
What is Fiona Buchanan's role at the current company?
Fiona Buchanan's current role is Insights Director: MDI Australia.
What is Fiona Buchanan's email address?
Fiona Buchanan's email address is fi****@****aba.com
What is Fiona Buchanan's direct phone number?
Fiona Buchanan's direct phone number is (612) 304*****
What schools did Fiona Buchanan attend?
Fiona Buchanan attended Monash University, Monash University, Methodist Ladies’ College, Melbourne.
What skills is Fiona Buchanan known for?
Fiona Buchanan has skills like Consumer Behaviour, Marketing Research, Segmentation, Customer Insight, Market Research, Quantitative Research, Advertising Research, Qualitative Research, Analysis, Data Analysis, Product Development, Mobile Devices.
Who are Fiona Buchanan's colleagues?
Fiona Buchanan's colleagues are Elanie De Beer, Moroesi Ntsikeng, Felix Harper, Max Freire, Jonathan Rougier, Jennifer King, Caleb Turner.
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