Fiona Chen Email & Phone Number

New York, Ny, Us

Manhattan, New York, United States

- Managed digital marketing campaigns, including content planning, scheduling, and performance analysis, while conducting market research to expand the customer base.- Led public marketing efforts, successfully broadening the target demographic from primarily Chinese customers to a more diverse and Western audience.- Planned and conducted bilingual DIY workshops in both Chinese and English, enhancing customer engagement.

- Created custom visual identities, packaging, and logo designs for diverse clients, ensuring brand consistency and creativity.- Collaborated on business proposals, crafting visually compelling layouts and designs to enhance presentation quality.- Designed unique and engaging music visuals, including album art and promotional content, tailored to the artist’s style and vision.- Worked closely with clients to understand their goals and deliver impactful, tailored solutions that meet their design needs.

Phra Nakhon, Bangkok City, Thailand

- Managed AI-generated social media content for pet food company ad campaigns on Facebook and TikTok, and for a 280,000 USD government tourism campaign - Contributed to brand strategies and marketing designs for interpharma companies; identified growth opportunities, increasing engagement rates by 15% and 58.8% in conversions- Demonstrated strong problem-solving and critical thinking skills, improving ad efficiency by reallocating budgets, which led to a 21.7% increase in ROI for high-performing ad groups.

Bangkok, Bangkok City, Thailand

- Designed exhibition boards for major colleges as part of the ATSA team.- Collaborated with students to create theme-appropriate designs.- Utilized Adobe Creative Suite for design execution.- Worked closely with the ATSA team throughout the project.

Bangkok, Bangkok City, Thailand

- Worked closely with the design and media team to create unique/custom floral designs for clients.- Mentored centerpiece design workshops in Thai, Chinese, and English and assisted floral preparation.