Fiona Clougherty Email & Phone Number

Banbury

Leading the Marketing and Sales function for OPRL Ltd, a not for profit specialising in supporting brands and retailers to label packaging with recycling information to help improve recycling rates in the UK.Responsible for planning and execution of marketing and sales tactics across multiple platforms and managing member engagement communications.

Banbury

Recruited on an interim basis to manage marketing communications within WRAP, a Not-for-Profit organisation specialising in behaviour change in sustainable resources. In the time at WRAP responsibility was held across three roles. The first, to plan and execute marketing communications targeting business to business audiences to promote and support consumers in ways to re-use, repair and recycle goods. The second was in the consumer recycling team managing digital campaigns and content again to drive increased recycling in the UK. The final role was working in the Corporate Marketing team developing strategies and material to promote WRAP holistically to our target audiences. This included events, print material, digital content and resources.

Northampton/ London

Leading the digital acquisition for Barclaycard’s business products. This role included strategy development and planning across multiple businesses. It also included the management, execution, performance analysis, optimisation, reporting and budget control. Responsible for a budget over £500K. Acquisition channels included: Search Engine Marketing (paid and organic), affiliates, email, cross sell, social media, mobile, SMS and display. In terms of the customer sales journey: user experience optimisation, content, sales tools and application development across desktop, tablet and mobile platforms.Responsibility for management and leadership of a virtual team, and liaison with multiple in-house stakeholders (legal, regulatory, brand, sales centre and Barclay’s retail teams), and media and creative agencies.Career progression led to a senior manager position based on consistent strong performance driving significant growth of our digital recruitment. Awards of ‘significantly above expectations’ and ‘exceptional’ ratings achieved in annual reviews.

London, United Kingdom

Recruited initially to support the Consumer Marketing Director for BT Genie (which became O2) and quickly progressed to roles within Existing Customer Management. Responsibly was held for customer communications across direct mail and email. Responsibility increased to customer acquisition channels including Direct Mail, Press, Point of Sale and internal communications before progressing onto purely digital acquisition channels including paid search, email and display. Responsibility for considerable budgets (more than £3.5Milllion) to drive company revenue and deliver acquisition targets.