Translated key marketing and business questions into qualitative and quantitative research plans, often helping to communicate those plans in a compelling manner during the business development processIdentified and selected appropriate qualitative or quantitative research partners, and determine what activities may also be handled internally by the project teams Managed external research partners responsible for executing the necessary research activities, in a timely and accurate fashion, including: developing screeners and final discussion guides, proposing sampling plans and questionnaires, executing fieldwork, data collection, and data processingDeveloped and oversee analysis plans (handled internally or externally by research partners) in service of project objectives, including recommending/employing statistical methodologies such as segmentation, multivariate analysis, discrete choice modeling, and experimental design, among othersDeveloped insights and implications from the research, share and interpret those learnings and recommendations with project and client team, in an impactful and client-ready fashion