Fiona Dobson

Fiona Dobson Email and Phone Number

Digital Product Owner @ Blue Cross UK
Sidcup, GB
Fiona Dobson's Location
Sidcup, England, United Kingdom, United Kingdom
About Fiona Dobson

Dedicated and enthusiastic product manager at top 10 UK e-commerce site Debenhams.com. Experience working with agile methodologies and PWA technology to improve the customer experience and reach ambitious business targets, in collaboration with a wide range of internal and external stakeholders. Fast learner with a thirst for knowledge and a need to be intellectually stretched and challenged.

Fiona Dobson's Current Company Details
Blue Cross UK

Blue Cross Uk

View
Digital Product Owner
Sidcup, GB
Website:
bluecross.org.uk
Employees:
585
Fiona Dobson Work Experience Details
  • Blue Cross Uk
    Digital Product Owner
    Blue Cross Uk
    Sidcup, Gb
  • Moo
    Product Manager
    Moo Feb 2024 - Oct 2024
    London, England, United Kingdom
    Product Manager for a brand new e-commerce site (beta.moo.com), building the customer experience from the MVP up and implementing iterative improvements. - Led the day-to-day running of a multifunctional product team- Used of a range of analytical tools and methods to scope out customer problems and prioritise high-value solutions - Excelled at communication across a range of methods, ensuring tone of voice, technical language, and level of detail were always appropriate for the audience- Managed stakeholder inputs and expectations from a wide range of levels and departments, rapidly responding to any queries and keeping communication openKey Achievements:- Led a project to implement indexing and improve SEO on the site- Championed and introduced ways of working that played to individuals' strengths and preferences
  • The Lego Group
    Product Manager
    The Lego Group Mar 2021 - Jan 2024
    London, England, United Kingdom
    -Worked with developers, design, insight and business managers to deliver improvements to LEGO.com based on user problems-Made data-driven decisions on work prioritisation to deliver value to our passionate shoppers-Managed the day-to-day running of a product team in a high profile, high pressure environment-Set out quarterly OKRs to define the focus of the product team and the results we hope to achieve-Daily use of JIRA, Miro, Git Hub, Teams, Viva Goals, Content Stack, Commerce Tools & Adobe AnalyticsKey achievements: -Oversaw the implementation of a new wish list experience on LEGO.com -Managed the restructure and relaunch of Pick a Brick online -Introduced Build a Minifigure onto LEGO.com -Worked with a multidisciplinary team to launch a Minifigure Factory pilot on LEGO.com-Headed up the development team in charge of the front-end user experience for Pick a Brick on LEGO.com
  • Debenhams
    Junior Product Manager
    Debenhams Feb 2018 - Jan 2021
    -Working within a Scrum framework to deliver improvements throughout the customer journey on mobile, tablet, and desktop using PWA technologyKey Achievements: -Conceived, and saw through to release, site changes with an estimated uplift of >£2m per annum-Aided with the migration of existing desktop front-end to align with the mobile and tablet platforms-Managed the delivery of 40+ product releases over a 12 month period-Defining and prioritising the development roadmap, gathering user & business requirements, and writing & grooming stories ready for development-Devising and briefing in MVT and A/B tests-Working with UX, UI, developers, trading, systems, analytics, production and operations on a day to day basis. -Keen eye for detail, managing the workstream to record, fix, and release bugs in the CX -Use of project management tools such as JIRA, Trello, Invision (UI), Content Square (analytics) & Slack-Coordinating product releases with multiple teams, writing release documentation, and presenting the release to the internal Change Advisory Board
  • Grand Visual
    Project/Product Executive
    Grand Visual Jul 2016 - Nov 2017
    London, United Kingdom
    Development and maintenance of products and business practices to aid with the continued growth of the companyLead for product and service user acceptance testing, bug reporting and resolutionInvolvement in project planning and agile work practicesUsage of internal systems to deliver artwork to media owners for national advertising campaignsMaintaining relationships with media agencies, creative agencies and media ownersUnderstanding the DOOH world and what is possible with different media owners and formatsUse of Adobe Creative Suite to alter artwork to match media owner specificationsDelivery of dynamic campaigns using flash files and data feeds, including troubleshooting and campaign monitoring
  • Jcdecaux
    Digital Delivery Manager - Airports
    Jcdecaux Jul 2015 - Jul 2016
    Sole manager of the JCDecaux Airports UK digital network Head of overhauling and improving the digital delivery processes for Airports, including implementing new procedures to increase efficiency and communicationManage the daily running of the system and report and manage faults as they occur, communicating with the digital support team if necessaryKey contact and delivery lead for high profile clients on some of the UK's most high profile sites.Training new and existing team members on the airport formatsBasic understanding of HTML, CSS, JavaScript, JQuery and APIs (XML & JSON). Educate internally and externally to encourage dynamic and innovate campaigns in the airport environmentDynamic campaign work includes Microsoft & Heathrow Express
  • Jcdecaux
    Digital Delivery Assistant
    Jcdecaux Jan 2015 - Jul 2015
    Responsible for the delivery of digital OOH campaigns, ensuring seamless delivery across some of the highest profile UK Digital OOH sites.Engage with creative agencies and production companies to provide delivery solutions for intelligent, data driven campaigns.Work with internal business units to help drive and develop new business practices and technologies, helping to evolve the digital OOH market.Work with internal sales and campaign management teams to solve problems and provide information on our digital networkAssist in developing unique creative and technological solutions to help deliver highly successful DOOH campaigns.Proficient in Broadsign CMS for both dynamic and linear campaigns, as well as troubleshooting campaign and screen problems. Quickly learnt how to schedule all formats, each with their own processes.Dynamic campaign highlights include Microsoft, Nescafe, 20th Century Fox, United Biscuits & Virgin Trains
  • Jcdecaux
    Account Planner
    Jcdecaux Jun 2014 - Jan 2015
    Work alongside the rest of the sales and marketing team on accounts such as L'Oreal, EE, Fiat and Paramount. Attendance at weekly sales meetings in order to be updated on recent sales department activity and to give update on any relevant issues or industry insightSkilled on company database systems - Merlin, Atlas, Route, CRMExtremely rapid and thorough response in dealing with inquiries and requests from specialists/agencies/clientsAwareness and knowledge of company products and services and clear understanding of benefits vs.competitors and other mediaTake a proactive stance to help create sales opportunities relevant to clients and their productsWork with sales team members on production of presentations - sourcing material, photographs,printing and binding copies, etcWork closely with team members, traffic and operations staff to ensure smooth running of campaignsMaintain good working relationships with specialists/agencies/clients to ensure the smooth running of campaigns and ensure their continued businessMonitor systems to recommend improvements when appropriate
  • Destination Education
    Teaching Assistant
    Destination Education Sep 2013 - Apr 2014
    Worked with both small and large groups of children from the ages 3-11. A large part of the job involved working with children with a range of special educational needs. This includes downs syndrome, Asperger’s, autism and physical disabilities.Problem solving, communication and creativity are skills that were used on a daily basis.
  • Ugg Australia
    Sales Assistant
    Ugg Australia Oct 2013 - Jan 2014
    London, United Kingdom
    Handled large cash and card transactions. Worked both on the floor delivering excellent customer service during the busy Christmas period, and in the stock room. Worked to meet sales targets.Helped to maintain visual merchandising standards and assisted with end of day procedures.
  • Als Environmental - Uk & Ireland
    Laboratory Assistant
    Als Environmental - Uk & Ireland Jun 2011 - Sep 2011
    Cambridge, United Kingdom
    Responsible as a team member for achieving required results and meeting deadlines in a lab environment. Performed various tasks which needed to be completed with efficiency and precision whilst adhering to lab protocols.

Fiona Dobson Education Details

Frequently Asked Questions about Fiona Dobson

What company does Fiona Dobson work for?

Fiona Dobson works for Blue Cross Uk

What is Fiona Dobson's role at the current company?

Fiona Dobson's current role is Digital Product Owner.

What schools did Fiona Dobson attend?

Fiona Dobson attended Queen Mary, U. Of London, Neale Wade Community College.

Who are Fiona Dobson's colleagues?

Fiona Dobson's colleagues are Thomas Martin, Emily Davies, Caroline Smith, Gemma Taylor, Antonia Bairstow, Lara Alford, Lucy Barnes.

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