Established globally in 1988, Advantage Group has pioneered the concept of business relationship benchmarking: helping suppliers and retailers build successful business relationships.Advantage programs have become the industry standard for measuring business relationships in fast-moving consumer goods, health care, pharmacy and foodservice channels in North America, Latin America, Europe, and Asia Pacific. We provide valuable insights to over 700 clients worldwide.At our core… Show more Established globally in 1988, Advantage Group has pioneered the concept of business relationship benchmarking: helping suppliers and retailers build successful business relationships.Advantage programs have become the industry standard for measuring business relationships in fast-moving consumer goods, health care, pharmacy and foodservice channels in North America, Latin America, Europe, and Asia Pacific. We provide valuable insights to over 700 clients worldwide.At our core, we are an Engagement Company, equipping businesses with the knowledge to respond effectively. We nurture companies on the path to improving performance through strengthening B2B engagement. Often, we think of ourselves as an integral link between supplier and retail partners, using data analytics and strategy consulting to ease the natural tensions that exist in any productive B2B relationship. In simple terms: we help businesses be better together.We are passionate about helping clients achieve mutually successful commercial outcomes with business partners and believe wholeheartedly in a philosophy of pragmatic collaboration between retailers and suppliers. Show less

Uncle Tobys, leading provider of quality food; trusted and iconic Australian brand; brand credentials & heritage grounded in nutrition; major manufacturer of nutritious snacks and cereals. Number 1 Player in $320M Nutritious Snacks CategorySnacksKey Responsibilities• Manage Snacks Brands Team (9 people): • Key brands; Uncle Tobys, Le Snak, Roll Ups, AO • Deliver brand portfolio volume & profit targets for $190M business, including DME spend of $12M, for retail grocery and… Show more Uncle Tobys, leading provider of quality food; trusted and iconic Australian brand; brand credentials & heritage grounded in nutrition; major manufacturer of nutritious snacks and cereals. Number 1 Player in $320M Nutritious Snacks CategorySnacksKey Responsibilities• Manage Snacks Brands Team (9 people): • Key brands; Uncle Tobys, Le Snak, Roll Ups, AO • Deliver brand portfolio volume & profit targets for $190M business, including DME spend of $12M, for retail grocery and route trade• Provide strategic category vision, develop and execute annual marketing plans, and develop long term NPD product pipeline for the Snacks category. • Member of Cross Functional Snacks Business Team: Show less

Developed plans for future new business opportunities across all segments for the Uncle Tobys brand in Australia. The role underpinned the long term key business priority to unlock the value of the “Uncle Tobys” brand & increase shareholder return. Key Achievements;• Developed tightly defined set of criteria to assess all new UT business opportunities.• Led development of quantitative market segmentation studies to identify market gaps and opportunities. Developed and researched… Show more Developed plans for future new business opportunities across all segments for the Uncle Tobys brand in Australia. The role underpinned the long term key business priority to unlock the value of the “Uncle Tobys” brand & increase shareholder return. Key Achievements;• Developed tightly defined set of criteria to assess all new UT business opportunities.• Led development of quantitative market segmentation studies to identify market gaps and opportunities. Developed and researched new product concepts (qual and quant) with consumers. Worked with NZ brand team on cross tasman brand stretch opportunities. • Presented 3 new category entry Business Case opportunities to Executive Management Team detailing market attractiveness, research based consumer insights, business viability, brand fit, proposed financial returns and 3 year NPD pipeline. Show less

• Manage Snacks Brands Team (7 people): • Key brands; Uncle Tobys, Le Snak, Roll Ups, UT Popcorn • Manage brand portfolio volume & profit targets for $170M business, including DME spend of $10M, for retail grocery• Develop 3 year strategic plan, portfolio strategy and annual marketing plans including NPD product pipeline for the Snacks category. • Relaunch of Uncle Tobys Muesli Bars and Le Snak including development of 4 highly effective TVC's driving brand health measures and… Show more • Manage Snacks Brands Team (7 people): • Key brands; Uncle Tobys, Le Snak, Roll Ups, UT Popcorn • Manage brand portfolio volume & profit targets for $170M business, including DME spend of $10M, for retail grocery• Develop 3 year strategic plan, portfolio strategy and annual marketing plans including NPD product pipeline for the Snacks category. • Relaunch of Uncle Tobys Muesli Bars and Le Snak including development of 4 highly effective TVC's driving brand health measures and market share to a 12 month and 3year high respectively for the brands. • Member of Cross Functional Snacks Business Team: Show less

Goodman Fielder, largest Australian owned food company. Stable of iconic brands Buttercup, Uncle Tobys, Meadow Lea, Praise, Helgas, Wonder White, Pataks, asia @ home.Responsibilities• Manage Meal Solutions Brands & Team (4 people):• Encompassing five key FMCG growth categories; Asian Foods, Indian Foods, Pasta Sauce, Instant Noodles, Instant Soups ($65m retail value)• Key brands; asia @t home, Pataks, Paul Newman’s Own, Country Cup• Managed international relationships… Show more Goodman Fielder, largest Australian owned food company. Stable of iconic brands Buttercup, Uncle Tobys, Meadow Lea, Praise, Helgas, Wonder White, Pataks, asia @ home.Responsibilities• Manage Meal Solutions Brands & Team (4 people):• Encompassing five key FMCG growth categories; Asian Foods, Indian Foods, Pasta Sauce, Instant Noodles, Instant Soups ($65m retail value)• Key brands; asia @t home, Pataks, Paul Newman’s Own, Country Cup• Managed international relationships for Paul Newman’s (USA) and Patak’s (UK)• Deliver Brand Portfolio Volume & Profit Targets: asia @t home brand driving 31% growth of Asian foods category• Lead development of annual Marketing Plan for portfolio: • Member of Meal Solutions Business Management Team: Lead development of 5 year Strategic Plan plus on-going bi-monthly review of key business indicators and projects to deliver profit result.• Identified new strategic entries for Goodman Fielder into the rapidly growing Meal Solutions Market: Delivering against a company strategic objective Show less

Key Responsibilities• Manage Meal Solutions Brands & Team• Key brands; asia @t home, Paul Newman’s OwnMajor AchievementsDeveloped & Launched ‘asia @t home’ brand into Asian foods category• Identified market opportunity and led & managed cross functional team of 15 to develop range of 17 products.• Led product and packaging development through research to launch.• Developed Brand Positioning, Brand Character and Communication strategy delivering integrated… Show more Key Responsibilities• Manage Meal Solutions Brands & Team• Key brands; asia @t home, Paul Newman’s OwnMajor AchievementsDeveloped & Launched ‘asia @t home’ brand into Asian foods category• Identified market opportunity and led & managed cross functional team of 15 to develop range of 17 products.• Led product and packaging development through research to launch.• Developed Brand Positioning, Brand Character and Communication strategy delivering integrated TV, Print and Internet, PR campaign• • Early & continued trade engagement resulted in 100% ranging of all 17 products• Achieved market leadership in category after only 3 months in market• Awarded Meadow Lea Foods Best New Product 2000 • Received GF Champion Achiever Award 2000 in recognition of lead role in launch• Brand runner-up to Kit Kat Finger in Foodweek New Product of The Year 2000 Paul Newman’s Own • Integrated re-launch of pasta sauce range, product, packaging, advertising, PR including NPD pipeline strategy to arrest declining share, contemporise brand offer and achieve annual growth targets • Result: +10% growth & share decline arrested, in increasingly competitive environment Show less

Key Responsibilities• Managed Retail Liquid Oils category (Retail GSV $192M):• Portfolio of 8 brands, including market leader Crisco• Deliver Portfolio Volume & Profit Targets: $76m revenue. • Lead development of annual Marketing Plan for portfolio: Generate consumer insights, identify opportunities, develop strategies and tactics – and deliver to market• Manage portfolio profitability, long term forecasting and value chain of volatile olive oil market: