Fiona Mcbride

Fiona Mcbride Email and Phone Number

Senior Vice President, Insights @ Dig Insights
United Kingdom
Fiona Mcbride's Location
United Kingdom, United Kingdom
Fiona Mcbride's Contact Details

Fiona Mcbride work email

Fiona Mcbride personal email

n/a

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About Fiona Mcbride

Executive team member and successful senior organization and client leader with 20 years’ agency-side experience in consumer-led innovation insights, brand strategy consulting, and marketing mix and media analytics. Passionate about helping clients make the best decisions for their brands through industry-leading advice and expertise, leveraging quantitative and qualitative research as well as behaviouralSkilled in leading and owning collaborative and complex relationships within global fmcg client organizations, and with a proven commercial ability to over-deliver against sales targets and to lead and manage sales, insights and operations teams and budgets in an international environment in both small-scale start-up environments and in large research agenciesKey Skills• CLIENT MANAGEMENT – developing and managing effective client stakeholder relationships across Insights, Marketing and beyond at all levels including C-suite• STRATEGIC PLANNING – accountable for the management and forward planning of Strategy, Operations and Product Development teams including resources and budget• TEAM LEADERSHIP – ability to build and develop high performing teams up to Director level both formally as a line manager and informally via coaching and mentoring• INSIGHTS AND CONSULTANCY – recognized as a strategic partner, synthesizing Qual and Quant data to provide insights, recommendations and ROI to clients in a compelling manner• COMMERCIAL ACUMEN – developing and executing commercial strategy and opportunities through an awareness of business and client priorities, and industry trends• SALES AND BUSINESS DEVELOPMENT – proven ability to manage an active pipeline and to own and deliver against sales targets and achieve profitable revenue growth• QUALITATIVE AND QUANTITATIVE RESEARCH – method agnostic with extensive experience in designing and proposing client solutions leveraging many primary and secondary research techniques• ORGANIZATIONAL IMPROVEMENT - developing and owning cross-functional innovation initiatives for continuous improvement in processes, systems, etc to improve internal efficiencies and client deliverables

Fiona Mcbride's Current Company Details
Dig Insights

Dig Insights

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Senior Vice President, Insights
United Kingdom
Website:
diginsights.com
Employees:
306
Fiona Mcbride Work Experience Details
  • Dig Insights
    Senior Vice President, Insights
    Dig Insights
    United Kingdom
  • Dig Insights
    Senior Director, Insights
    Dig Insights May 2023 - Present
    London, England, United Kingdom
  • Catalyx
    Chief Operating Officer
    Catalyx Jul 2021 - Dec 2022
    London, England, United Kingdom
    Executive team member responsible for developing and executing the strategic direction of the Delivery organization, and for ensuring the organization is achieving its KPIs through initiatives targeting profitability via internal efficiencies, process optimization, cost reduction and margin improvement
  • Catalyx
    Strategy & Innovation Director
    Catalyx Jul 2019 - Jun 2021
    London, England, United Kingdom
    Driving the innovation agenda as well as the digital transformation of Catalyx' internal and client facing capabilities, establishing a Product Development team, and leading and evolving the Strategy and Operations teams across three countries responsible for day-to-day management and delivery of consumer research projects, ensuring clients receive world class insights
  • Bases
    Vice President, Client Development
    Bases Jan 2015 - Dec 2018
    Oxford, England, United Kingdom
    Delivering research to guide future client strategy, and driving awareness and adoption of BASES innovation and brand strategy solutions via challenger and consultative sales techniques at global HQ level within a multi-national fmcg client to deliver against multi-million dollar personal revenue target
  • Bases
    Vice President, Brand Strategy
    Bases Apr 2011 - Dec 2014
    Oxford, England, United Kingdom
    Leveraging BASES’ Brand Strategy framework to help clients define and refine their brand strategies at global, regional and country level, managing a global insights team of 12 and providing subject matter expertise to a sales team of >40 associates
  • The Nielsen Company
    Black Belt, Business Process Improvement, Analytic Consulting
    The Nielsen Company Jul 2009 - Jun 2011
    Providing business process improvement (BPI) leadership for the European Analytics business unit, leading projects with broad scope and high impact to clients and Nielsen, achieving BPI certification in July 2011
  • The Nielsen Company
    International Client Consultant, Analytic Consulting
    The Nielsen Company Sep 2004 - Jun 2009
    Oxford, United Kingdom
    Sales, management and co-ordination of analytics projects for major multi-national fmcg clients in Europe, delivering value, profitability and addressing key client business issues.
  • The Nielsen Company
    Uk Consultant, Analytic Consulting
    The Nielsen Company Sep 2001 - Sep 2004
    Responsible for ensuring that team financial targets are met by achieving a personal revenue target through sole ownership of projects and responsibility for meeting pre-agreed deadlines
  • The Nielsen Company
    Senior Consultant, Merchandising Services
    The Nielsen Company Jul 1999 - Sep 2001
    Oxford
    Achievement of sales targets by providing space management consultancy to fmcg clients on specific projects utilising retail and market knowledgePromotion of Nielsen’s SPACEMAN software and consultancy via external seminars and capabilities demonstrations
  • Somerfield
    Merchandising Manager
    Somerfield Apr 1998 - Jul 1999
  • The Co-Operative Group
    Merchandiser
    The Co-Operative Group Mar 1997 - Apr 1998

Fiona Mcbride Skills

Customer Insight Marketing Research Business Process Improvement Analytics Consumer Behaviour Market Research Quantitative Research Segmentation Management Consulting Fmcg Market Analysis Brand Equity Fast Moving Consumer Goods Data Analysis Consulting Strategy Business Insights Management Marketing Strategy Business Development Consumer Insight Advertising Research Competitive Intelligence Marketing Mix Modeling Shopper Marketing

Fiona Mcbride Education Details

Frequently Asked Questions about Fiona Mcbride

What company does Fiona Mcbride work for?

Fiona Mcbride works for Dig Insights

What is Fiona Mcbride's role at the current company?

Fiona Mcbride's current role is Senior Vice President, Insights.

What is Fiona Mcbride's email address?

Fiona Mcbride's email address is fi****@****sen.com

What is Fiona Mcbride's direct phone number?

Fiona Mcbride's direct phone number is 1-800-237*****

What schools did Fiona Mcbride attend?

Fiona Mcbride attended Middlesex University.

What skills is Fiona Mcbride known for?

Fiona Mcbride has skills like Customer Insight, Marketing Research, Business Process Improvement, Analytics, Consumer Behaviour, Market Research, Quantitative Research, Segmentation, Management Consulting, Fmcg, Market Analysis, Brand Equity.

Who are Fiona Mcbride's colleagues?

Fiona Mcbride's colleagues are Yurong(Zoe) Xie, Will Cornish, Brendan Mcqueen, Jacchi Smith, Josh Whelan, Christie Chavez, Anna Vremenko.

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