Fiona Mcbride Email & Phone Number

Executive team member and successful senior organization and client leader with 20 years’ agency-side experience in consumer-led innovation insights, brand strategy consulting, and marketing mix and media analytics. Passionate about helping clients make the best decisions for their brands through industry-leading advice and expertise, leveraging quantitative and qualitative research as well as behaviouralSkilled in leading and owning collaborative and complex relationships within global fmcg client organizations, and with a proven commercial ability to over-deliver against sales targets and to lead and manage sales, insights and operations teams and budgets in an international environment in both small-scale start-up environments and in large research agenciesKey Skills• CLIENT MANAGEMENT – developing and managing effective client stakeholder relationships across Insights, Marketing and beyond at all levels including C-suite• STRATEGIC PLANNING – accountable for the management and forward planning of Strategy, Operations and Product Development teams including resources and budget• TEAM LEADERSHIP – ability to build and develop high performing teams up to Director level both formally as a line manager and informally via coaching and mentoring• INSIGHTS AND CONSULTANCY – recognized as a strategic partner, synthesizing Qual and Quant data to provide insights, recommendations and ROI to clients in a compelling manner• COMMERCIAL ACUMEN – developing and executing commercial strategy and opportunities through an awareness of business and client priorities, and industry trends• SALES AND BUSINESS DEVELOPMENT – proven ability to manage an active pipeline and to own and deliver against sales targets and achieve profitable revenue growth• QUALITATIVE AND QUANTITATIVE RESEARCH – method agnostic with extensive experience in designing and proposing client solutions leveraging many primary and secondary research techniques• ORGANIZATIONAL IMPROVEMENT - developing and owning cross-functional innovation initiatives for continuous improvement in processes, systems, etc to improve internal efficiencies and client deliverables

Listed skills include Customer Insight, Marketing Research, Business Process Improvement, Analytics, and 21 others.

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  Middlesex University