Fiona Wakelin Email & Phone Number

Auckland, Nz

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

New Zealand

Leadership role within the ANZ Convenience trading team with responsibility for the Home Delivery channel, Category Intelligence function and Convenience pricing strategy. Led cross functional project teams delivering business transformation projects including NZ retail network upgrade program.Achievements• Developed the roadmap for the convenience pricing strategy and led a project to implement a pricing intelligence tool enabling the category team to achieve margin growth aspirations.• Led business projects across Loyalty, Fuels pricing and convenience to deliver profit optimisation utilising advanced data science models, leading to investment in automation as an enabler.• Led a $22m investment program to upgrade the NZ retail network of stores, working with a cross - functional project team to create and deliver the new look, designed to maximise sales across high margin impulse categories. Upgraded stores delivering +5% faster growth than the rest of network.• Achieved the annual sales and margin targets for the Home Delivery channel across ANZ, with NZ sales +50% after successful launch of the Couchfood brand.• Led and developed a team of 6 direct reports located across Australia and NZ; Home delivery strategy and operations roles, category intelligence team of 3 and Emerging categories project lead. Achieving above average team engagement score.

Auckland, New Zealand

Responsibilities• Lead the NZ fuels pricing strategy across both B2B and B2C channels and deliver annual margin target.• Work with B2B business managers, supporting commercial negotiations and customer aquisition.• Regularly review the marketplace and update pricing tactics in response to competitive pressures.Achievements• Delivered the annual volume and margin targets, recognised with share value grant in 2021.• Product owner of agile pricing project team which delivered incremental +2.5% margin.• Lead and develop a team of 3 pricing analysts including successful transition into ANZ structure.

Auckland, New Zealand

Responsibilities• Manage a team of 7 across both commercial and channel marketing functions.• Lead annual budget process for the On-the-Go channels.• Lead commercial team supporting national field sales team with ROI tools, pricing strategy and sales reporting dashboards and best practice visualisation via Tableau.• Lead trade marketing function to supply field sales team with best-in-class tools and insights.Achievements• Led cross-functional project to develop bespoke contract management tool for independent retail channels, allowing sales team to monitor and address compliance and maximise contracted deliverables• Led a number of Immediate Consumption Revenue Growth projects to develop the pack and price strategy underpinning delivery of significant annual revenue.

Auckland, New Zealand

project management

Auckland

budget, forecasting, pricing and promotions, revenue management, category analysis

Auckland

Category analysis within the Grocery channel.

Auckland

Key account management role within Petroleum channel.

Auckland

Category and revenue management across the convenience channel.

Auckland

Account management, market research, category analysis.