Fiona Wright Email & Phone Number

Sydney And Melbourne

•Managed the HP Thin Client business •Responsible for the entire product business, which includes driving sales, managing pricing, marketing strategy, product support and supply chain. This meant influencing teams locally, virtually, and globally and managing all expectations in order to deliver on the product strategy. •Developed 3 year strategic business plan including competitive analysis for pricing, support, marketing, and business unit managers to align to and act on. Required to present on progress on a weekly basis across all facets of the product business. •Audited product collateral and sales tools, developing new marketing communications materials and tactics that were leveraged globally. •Provided feedback on product roadmap to the global development team, and advised on Australian market readiness. •Worked with Alliance partners on Marketing initiatives and product improvements •Worked with Marketing teams quarterly on focus groups to ensure all money spent on Marketing is to the right target market •Developed new processes in ordering and pricing of Thin Clients, making it easier for Sales to develop cost bids, and improve our responsiveness to the customer.

Sydney, Australia

• Monitor all business activities for their product range to ensure that targets and objective are achieved. Negotiate with vendor on rebate targets and implementing plans/activities to meet these targets• Conduct quarterly vendor reviews with key Express Data and vendor personnel• Build and maintain a close vendor relationship through open communication and accountability. This includes updating the vendor on sales forecasts, marketing initiatives, reseller updates, and operations. • Review vendor contracts monthly, including the negotiation of pricing, payment terms, discounts, returns, freight, and rotation allowances and marketing budget. • Tailoring base margins for each product, based on sales volumes of resellers, and or promotional offerings.

Melbourne, Australia

• Provided high level presentations to key decision makers• Weekly meetings with vendors to discuss pipeline.• Vendor liaison and project management in driving large projects• Customer quotes, comparison’s and tender submission• Vendor price support and special pricing arrangements

Melbourne, Australia

• Managed up to 50 small to medium accounts• Coordinated resources for the reseller dealer, involving price list downloads, drop-ship, presentations, network design, and product training.• Recruited new SMB resellers, liaised with accounts to get resellers credit with Express Data • Identified areas where Express Data can introduce and leverage its B2B and value-add services to build closer trading relationships with customers.• Regular meetings with the sales manager to discuss pipeline and forecast• Worked with the following software vendors – IBM, Symantec, Novell, Microsoft, Citrix, Adobe and CA.

Certificate In Business Marketing, Business

Vce Completed