Fiona Y. Email & Phone Number

San Francisco, Ca, Us

Bentonville, Arkansas, Us

Bring 0-1 cross-functional programs, and lead quarterly prioritizations for new features and improvements of the Spark Driver Platform.

Sunnyvale, California, Us

Opus Clip is not just a gen AI tool; it's a heartful movement aimed at democratizing video content creation.(Although Walmart snatched me from OpusClip, I will always be rooting for its success, as it has for mine.)

Singapore, Sg

Designed secondary success metrics per KPI, and created a source-of-truth knowledge base for each data point and their lineage underlying experimentation decisions on channel growth. Developed secondary success metrics for sub-groups in a team that share organic workflows. Worked closely with the Head of Design and UX, defined and prioritized product backlog items, promoting collaboration and removing impediments. Have managed 20+ associates from prototyping to launching.

Singapore, Sg

Owned multi-channel customer growth and retention initiatives and success metrics towards a 5x acquisition and 90% retention rate, via in-product recommendations with upsell and cross-sell emails, segmented campaigns, personalized onboarding experience, webinars, pilots, and customer success stories. Created tech stack SOPs, product usage dashboards, and business cases to quantify ROI of product feature requirements for prioritization. Proactively improved internal processes, dependencies, and technical end-to-end change management, ensuring system launches’ success. Worked closely with senior leaders to continuously develop and improve the consultative sales approach that aligns with product roadmap. Standardized a core set of pipeline KPIs and mapped out a scalable pipeline sales ops model to drive net incremental revenue growth.

San Francisco, California, Us

Developed a canonical-correlation-analysis-based scoring system that boosts outbound lead-to-opportunity conversion rate by 2x, driving business diversification goals. Revamped sales territory assignment and halved time needed for bi-annual demand planning/implementation. Continuously breaking down organizational siloes to bring growth marketing, product enablement and commercial strategy teams together for high-impact cross-functional initiatives.Translating ambiguous business requirements into clearly defined CRM features and solutions, and partnered with IT team on data quality testing, schema validation, and periodical review of business needs, strategizing ways to optimize and ensure up-to-dateness of certain data sets.Perform large and complex SQL/Excel data analysis tasks to make business recommendations and third-party vendors to build data pipelines, acting as business intelligence owner of the sales ops tech stack. Implement automated BI data pipelines to enrich leads, and continuously improve rules of engagements for scalability and visibility.

Philadelphia, Pa, Us

Led a team of four MBA and EMBA students to research people analytics models (internal/external) and employee engagement (EE) models and created an analytical model using the identified levers to develop a model around operational efficiency. Measured ROI on EE and propose a breakeven point for investment efforts around EE to create net neutral shareholder value.

Pe

Investigated and designed behavioral interventions to mitigate customer fraud and increase practitioner engagement in healthcare to empower company shareholders. Created a central UX infrastructure that gives cross-functional stakeholders visibility into the research process and findings. Conducted user research using a wide variety of qualitative and quantitative research methods, in-person and remote.

Paris, Fr

Investigated the behavior pattern of voice consumption, identified and defined consumption resistance, formulated corresponding business strategies, and built foundation for company's BeSci team to grow penetration rate of voice commerce

Cambridge, Ma, Us

Effectively influenced and brought together investors and board advisors to on Go-to-Market strategy and plannings. Analyzed data analysis reports, and performed competitive landscape analysis in quantum computer and medical self-testing kit markets. Researched and created a user-behavior-based pricing model for quantum computer usage. Created and presented go-to-market document and pitch decks that led to $1M pre-seed round fundraise.

Cambridge, Ma, Us

Directed innovative strategy designs in a team of five over an eight week period to deliver Colgate a 10x new growth solution in digital personalized retail experience of oral care products

Berkeley, Ca, Us

Led study to examine perceptions of competence and social status, and how these interact with a person's background, in a consulting interview setting, by looking at nonverbal behavior (body language), social interactions, and paraverbal cues (vocal tone).

Berkeley, Ca, Us

● Coordinated 11 behavioral research projects on topics including negotiation, non-verbal behaviors, team performance, entrepreneurship, and consumer behaviors● Coached and managed 12 undergrad research associates for large-scale research projects to understand group behaviors and cognitive tendencies● Refined workflows by creating modular and recyclable R scripts for copmlex data analysis, and programmed data validation templates in Excel to significantly boost productivity● Reduced operating expenses by 40% with optimized survey design and automated engagement mechanisms, and developed ideal profiles for targetted participant recruitment ● Negotiated strategic partnership and resources to conduct over 100 facial EMG and eye tracking experiments at Harvard Decision Science Lab

Bridging the gap in mental healthcare for Berkeley students and faculty. Provide regular educational sessions on mental hygiene and resources. Built an online platform to match thousands of Berkeley members and local residents with affordable mental health services that best fit their needs.https://www.facebook.com/berkeleypsychologygroup?mibextid=ZbWKwL

Master'S Degree, Behavioral And Decision Sciences

Bachelor'S Degree, Experimental Psychology

Certificate, Business Analytics, Managerial Economics, Financial Accounting

Summer Session, Creative Writing