Fiona Bennett Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

- Develop and deliver the key user experiences for the My NRMA product suite. - Manage cross-platform publishing and website updates using Sitecore CMS.- Work closely with CX, marketing teams, product and technology to create signature digital customer experiences and to align strategies to engage, retain and grow customer transactions.- Manage team resources, including estimates, workload and prioritisation to ensure successful delivery through Jira and agile methodologies.- Project lead for digital reporting stream, migrating UA to GA4 and implementing datalayers across key funnels across website and app.- Report monthly on the digital performance of My NRMA using a data-led approach.- Digital lead for ChatBot Poc implementation across key website pages.- Digital Product Owner for Paycorp to SecurePay migration project for Business motoring to reduce calls and improve renewal rate through a digital journey.- Taking projects through iForum (NRMA’s formal gating framework), creating project briefs with appropriate financial modelling of the proposals.- Integral member of the SEO squad and successfully optimised key pages for SEO to deliver KPIs and vast improvements in Organic search.- Continuous AB testing using Google Optimize and Sitecore to improve the user experience for members and CTR on key CTA buttons.- Manage and execute on all aspects of content projects in-line with marketing campaigns, with a focus on timely, effective delivery and stakeholder management.- Actively partner with business stakeholders to understand their business challenges and opportunities and to ensure that Digital Product is represented to the highest standards across mynrma digital channels and contributes strategic value.

Sydney, Australia

- Managing and optimising website content using Sitecore and implementing AB testing to continually test and learn, improving the customer experience.- Support website testing prior to deployment with experience managing site migrations and new website builds.- Interpreting key data and insights through Google Analytics to make informed decisions and sitewide improvements.- Liaising with our in-house IT team and external web developers through Jira, Slack and Zoho to carry out website maintenance and address critical issues.- Growing and maintaining the social media presence across a variety of platforms, channels and communities including Facebook, Twitter, Instagram and LinkedIn for Scenic, Evergreen and Emerald Cruises brands.- Managing the Paid Media budgets and creative for search ads, Facebook Prospecting and Facebook Remarketing activity across all brands.- Scheduling social media posts and moderating comments.- Liaising with staff, Tour Directors and guests to create and deliver User Generated Content (UGC) to increase engagement and awareness.- Management of the social media content calendar and blog calendar across three brands and create SEO-friendly blog articles to increase engagement and generate leads.- Conduct relevant keyword research for expansion and optimisation opportunities to create detailed article briefs and assign to internal and external writers. - Edit articles to align with brand tone of voice, SEO and manage the approval process.- Article creation for Wonder Magazine and Explorer Magazine.- Collaborate with internal and global teams and engage copywriters and freelancers.- Partake in weekly global digital marketing calls to ensure we are aligned with other markets.- Invoicing and weekly reporting using Google Data Studio.

Sydney, Australia

• Growing and maintaining the social media presence across a variety of platforms, channels and communities including Facebook, Twitter, LinkedIn and Instagram;• Creating boosted posts, like ads and email lead generation ads on Facebook;• Create strategic social media campaigns to engage followers and create conversation;• Engaging with followers and other social media accounts in an informative and on-brand tone of voice;• Responding to guest reviews on Cruise Critic;• Management of the content calendar and scheduling social medial content;• Creating content for the Scenic website and social media channels;• Sharing content with global marketing teams;• Maintaining the Scenic website and attending to SEO tasks;• Weekly reporting and attribution analysis;• Liaising with key stakeholders and external agencies in a timely and professional fashion.

North Sydney, Australia

- Creating Suburb Profiles for Sydney, Melbourne and Brisbane with SEO in mind.- Conducting property related keyword research.- Writing informative and helpful articles for the property and investment market.- Proofreading various articles and copy.- Uploading and updating website content using Kentico CMS.- Creating content for email campaigns and nurture campaigns and compiling company brochures and other relevant marketing material.- Adding new projects to the website.- Liaising with external stakeholders including SEO and Social Media agencies.- Maintaining the website and liaising with Web Developers through Jira to carry out maintenance and new features.- Addressing any SEO errors including duplicate content, 404 errors, link building etc.- Social media management (Facebook, Twitter, LinkedIn & Instagram) and posting to forums.- Weekly/monthly analysis and reports using Google Analytics to provide key insights and recommendations.

Sydney, Australia

- Updating website content using the custom built CMS- Creation of all marketing campaigns including eDM's (monthly newsletters, software updates and ePromos) using Hilltop and FrontPage.- Liaising with key stakeholders within the business as well as external agencies including design teams.- Responsible for project managing marketing events throughout Australia.- Manage Google Adwords campaigns including keyword analysis and bid strategy.- Creation of SEO friendly blog posts and other website content.- Production of reports using Google Analytics and Hubspot.- Creation of flyers, CTAs and other images using Photoshop and InDesign.- Proofreading copy.- Raising Purchase Orders.

Banbury

• Website Management - Responsible for updating content and uploading products and imagery onto the website through the CMS, and liaising with our external Developers with any problems that might arise• CMS Experience - Detailed knowledge and experience using a CMS (Elite) to update desktop and mobile sites, including importing of new products for the New Collections• Social Media – Management of the social media posts for Facebook, Twitter and Google+, as well as updating our YouTube channel, keeping a diary of the schedule• Affiliate Marketing – Responsibility to create and produce the weekly affiliate newsletters, including posting on forums (The Hub and PerformanceIn), and contact key affiliates• Google Analytics – Full understanding of Google Analytics to produce daily, weekly and monthly reports to send out to the business• Industry Relationships – Liaising with the in-house Merchandising, Buying and Design teams, as well as external agencies, to maintain strong relationships and clear communications.• Content Creation – Produce weekly blog posts and email campaigns• Email Marketing – Create the email brief and follow up changes made, working closely with the Design team. Key responsibility includes proofing, AB Testing and sending out the emails as well as email reporting.• Digital Marketing Plan – Keeping an up to date and detailed plan of all the Online Marketing plans for emails, banners, social media, affiliates, promotions and more• Leadership: Taking on the responsibility of running the whole E-Commerce department for 2 months during peak season

Leamington Spa

Administrative Tasks (faxing, scanning, filing, photocopying)Operating the Helpdesk and fixing computer problems (locked accounts, passwords)Information inputting and statistical analysis – keen eye for detailReport production and proofreading documents

Warwick

Editorial Tasks (proofreading, editing, sub-editing, writing copy and researching)Commissioning Articles, and being the project leader on some featuresConducting telephone interviews, and attending press tripsCreating flat plans, and being highly organised Flexible working to tight deadlines and working closely with designers