Fiona Bennett Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Bellamy’s Organic is Australia’s heritage organic baby brand, spanning across the infant formula and baby food categories. Founded in 2004 by a Tasmanian mother, Bellamy's Organic remains true to the founding mission: to make simple, nutritious, organic food, giving the next generation a pure start to life. Hired initially for a 12-month maternity cover contract, I transitioned to a permanent role within four months and was promoted to Senior Marketing Manager in just three months… Show more Bellamy’s Organic is Australia’s heritage organic baby brand, spanning across the infant formula and baby food categories. Founded in 2004 by a Tasmanian mother, Bellamy's Organic remains true to the founding mission: to make simple, nutritious, organic food, giving the next generation a pure start to life. Hired initially for a 12-month maternity cover contract, I transitioned to a permanent role within four months and was promoted to Senior Marketing Manager in just three months thereafter.Responsible for end-to-end marketing, including strategy development and growth initiatives, for the Infant Milk Formula (IMF) and Baby Food portfolio in Australia whilst providing support for growth markets in Southeast Asia (SEA) and China.Key Achievements: - Management of the global brand repositioning work, fostering strong business relationships with agencies to identify ownable, white space opportunity for brand. Project took two years from concept through to launch, delivered under budget, garnering full business buy-in for the ‘Little Things Grow’ positioning platform across global markets. - Developed new global repositioning at Bellamy’s Organic, including 20 creatives, Global Playbook, Tone of Voice document, Style Guide, website, content rebuild, and CRM installation. Achieved 30% increase in online engagement, 25% more website traffic, 9% increases in awareness and consideration, and a 2% brand share increase.- Managed local product portfolios encompassing IMF and Food categories (40+ SKUs), utilising data analysis to identify drivers for market growth and profitability enhancement. Implemented growth strategies including SKU streamlining and successful launch of 10 SKUs. Show less

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

Swisse Wellness is Australia’s oldest and number 1 Vitamin, Supplement and Mineral brand. Recruited initially for a six-month contract leading Global Innovation, I was made permanent within three months and subsequently shifted to a local end-to-end marketing position after 14 months. Key responsibilities were driving and developing consumer insight-led, strategic innovation across key product categories in both local Australian and key global markets from concept through to commercial… Show more Swisse Wellness is Australia’s oldest and number 1 Vitamin, Supplement and Mineral brand. Recruited initially for a six-month contract leading Global Innovation, I was made permanent within three months and subsequently shifted to a local end-to-end marketing position after 14 months. Key responsibilities were driving and developing consumer insight-led, strategic innovation across key product categories in both local Australian and key global markets from concept through to commercial launch and retailer sell in.Key Achievements: - Spearheaded accelerated launch of the new Swisse Nutra+ sub-range, a premium Practitioner-only line, overseeing the successful introduction of 12 SKUs in 2020. Collaborated with cross-functional teams to deliver this innovative range, resulting in long-term incremental growth of $18 mill over 3 years with ranging in 450 community pharmacy stores.- Owned and managed the 2020+ Vitamin NPD pipeline, handling 15 SKUs from concept to commercialisation through portfolio deep dives, ideation sessions, global market validation, and consumer testing. Led the development of robust commercials and business cases through the global company stage gate process. - Launch of Swisse Ultivite Multivitamin & Superfood Blends into global portfolio, world first TGA vitamin and superfood blend. New powdered format proven to drive trial with younger target audience and further opportunities to range in grocery which delivering both incremental category and business growth. - Spearheaded the creation of new creative for the Swisse Probiotics ATL campaign, introducing the innovative ambassador platform 'Go With Your Gut' and leveraging large-scale TTL campaign assets to enhance consumer awareness and brand credibility. Show less

Greenford, United Kingdom

Ferrero is the 4th largest confectionary company world wide producing iconic global brands such as Kinder, Ferrero Rocher, tic tac and Nutella, unique brands which are well loved throughout the UK and Ireland. I was hired at Ferrero in a newly created role, utilising Ireland as a ‘test and learn’ platform to drive regional growth. Within two years, I earned a promotion to Senior Brand Manager.After an additional 12 months in the role I transitioned to an end-to-end marketing… Show more Ferrero is the 4th largest confectionary company world wide producing iconic global brands such as Kinder, Ferrero Rocher, tic tac and Nutella, unique brands which are well loved throughout the UK and Ireland. I was hired at Ferrero in a newly created role, utilising Ireland as a ‘test and learn’ platform to drive regional growth. Within two years, I earned a promotion to Senior Brand Manager.After an additional 12 months in the role I transitioned to an end-to-end marketing role overseeing the Tic Tac portfolio. My primary responsibilities included managing and executing strategic and commercial initiatives aimed at boosting volume and enhancing overall brand profitability. Show less

Wembley, London

Slough, United Kingdom

2 Sisters Food Group is a UK based food company with brand operating in Poultry, Red Meat, Chilled, Biscuits, Bakery and Frozen. Fox’s Biscuits operates in 20 biscuit subcategories and is the number 2 player in the UK biscuit market. I was hired as a brand manager in an end to end role looking after their biscuits and bars portfolio.

Michigan

Fonterra is New Zealand’s largest company, the world's largest exporter of dairy products, with annual turnover of NZ$16 billion and offices in more than 40 countries worldwide. The Australia-New Zealand business unit is the largest consumer foods business in Australasia. I was one of two graduates accepted into the FBNZ Graduate Programme where I spent two years on rotational roles in sales, marketing & category. After two years I was promoted to Assistant Brand Manager supporting… Show more Fonterra is New Zealand’s largest company, the world's largest exporter of dairy products, with annual turnover of NZ$16 billion and offices in more than 40 countries worldwide. The Australia-New Zealand business unit is the largest consumer foods business in Australasia. I was one of two graduates accepted into the FBNZ Graduate Programme where I spent two years on rotational roles in sales, marketing & category. After two years I was promoted to Assistant Brand Manager supporting the SBM on a diverse range of yoghurt brands. Show less

Lower North Island

Bachelor Of Commerce (B.Com.), Marketing/Marketing Management, General, A

Bachelor Of Arts (B.A.), Psychology, Mass Communications, A