Fiona Grant Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Australia

Team Leader for up to 20 Business Development professionals [BDR], and being the conduit between the Sales and Marketing organisations, providing data-driven campaign and sales analysis to ensure campaign planning and execution drives planned workload and business results.Key responsibilities:  Key stakeholder management between Marketing and Sales organisation including Digital Centers in APJ Providing data-driven metrics and insights to improve campaigns and the performance of the Digital Business Development Reps [BDR] Sales and opportunities analysis and cadence including creation of Dashboards Drive continuing process improvements  Enablement and on-boarding for BDRs

Sydney, Australia

Campaign Marketing Manager leading the Demand Generation Programs for IBM's Global Technology Services.Key responsibilities: Creation of marketing campaign briefs that identify strategic goals, target audience, key messaging, value proposition and competitor analysis.  Execution of events and demand generation activity collaborating with internal and external agency partners to develop campaign concepts, messaging and creatives. Developing quarterly plans and managing a budget against activities to support ROI and achieve/exceed campaign objectives. Campaign analysis and forecasting including key learnings.

Parramatta

The Community Transport Organisation are the peak body representative for member community transport groups who serve to alleviate the transport disadvantaged in the state of NSW.

This role was key to the efficient running of the demand programs marketing organisation and specifically to ensuring the Demand Programs Professional were supported when they required help to address issues.Key responsibilities: Implement and roll out the Global Event Process in Australia & New Zealand Subject matter expert (SME) for the Marketing Automation Tool (Unica) Led the Marketing Campaign Review Board which ensured the customer journey was mapped prior to getting to market Focal point with strategy, digital media and events agencies and managed large budgets Led quarterly audit testing for marketing process compliance Maintained an education and skill development schedule for Demand Programs Professional Induction of new recruits and interns on the IBM processes for marketing execution

This role was to integrate with Marketing Segment Managers and Sales team to develop and execute the annual marketing plan.Key responsibilities: Assist in the creation of the marketing strategy Development of marketing campaign briefs Creation of Direct Mail and eDMs and deliver through the marketing automation tool (Unica) Managed budget against individual activities to support ROI and achieve/exceed campaign objectives Responsible for execution of all events and other demand generation activities in plan Relationship management of the event and strategy agencies and other vendors for creative production in support of campaigns Ensured the preservation of the IBM brand and messaging Ensure tool discipline by accurate input and tracking in all campaign execution tools.

This role was in support of the Demand Program Professionals in the IBM Software Group (SWG).Key responsibilities: Administrative support to Marketing Software Group Managed the workload of 4 other IBM Specialists Created campaign learnings on a quarterly basis across SWG Supported Marketing Specialist with briefing in data strategy and event and strategy agencies Trained new team members on business controls and processes Assisted with execution on events for SWG team

Sydney

Professional Conference Organiser – providing complete meetings and event management for academic and medical organisations, associations, government and corporations all over the world. The company is now known as arinex – ‘architects of inspiring experiences’

Bondi Junction

A software and solutions provider for market segments such as fashion, electronics, furniture, general merchandise, discount variety and communications.