GENERATING FIERCE IDEAS FOR BRAND GROWTHPlaces & DestinationsMedia & TechHealth and WellbeingConscious CompaniesCLIENTS:ABC, Solotel Group, Travel Portland USA, EYE Live App, Upstate Real Estate, Next Smile Australia, Y-Bell International, Freeview, Green & Simple, Oceania Cruises, Voyages, Three for the Sea, Climate Risk Engine, XDIFierce Ideas generates insight-led ideas for brand growth, specialising in the facilitation of invigorating workshops, smart… Show more GENERATING FIERCE IDEAS FOR BRAND GROWTHPlaces & DestinationsMedia & TechHealth and WellbeingConscious CompaniesCLIENTS:ABC, Solotel Group, Travel Portland USA, EYE Live App, Upstate Real Estate, Next Smile Australia, Y-Bell International, Freeview, Green & Simple, Oceania Cruises, Voyages, Three for the Sea, Climate Risk Engine, XDIFierce Ideas generates insight-led ideas for brand growth, specialising in the facilitation of invigorating workshops, smart thinking, brand strategy, campaign ideation, creative development and delivering work that works.We believe that great ideas propel businesses, and the best ideas come from collaborations with fresh perspective and expertise.We excite, we challenge and contribute to the dialogue between company, customer, and culture in new and meaningful ways. We are Fierce Ideas.www.fierceideas.com.au Show less

grazia.com.auConsulted as Marketing Director for the launch of an international women's lifestyle brand. Developed the go to market strategy focused on PR and digital performance media. Achieved 980K impressions in first month, on par with leading women's lifestyle platforms.FOXTEL/PrestoRetention marketing strategy project consultantTORSTAR CommunicationsConsulted as GM to focus on structure, new business, rebrand and repositioning of agency. Worked closely with… Show more grazia.com.auConsulted as Marketing Director for the launch of an international women's lifestyle brand. Developed the go to market strategy focused on PR and digital performance media. Achieved 980K impressions in first month, on par with leading women's lifestyle platforms.FOXTEL/PrestoRetention marketing strategy project consultantTORSTAR CommunicationsConsulted as GM to focus on structure, new business, rebrand and repositioning of agency. Worked closely with clients including Sukin, Sephora, Missguided, Casamigos Tequila, Helen Kaminski, and Suzanne Grae. Paper PlaneConsulted as Marketing Lead to build brand and develop launch strategy and communications plan for start-up disruptive adult learning education platform. Delivered under the CPA target. www.paperplane.com.au Show less

Marketing lead on the launch of Stan - a world-class subscription video-on-demand service for Australian consumers. Stan offers unlimited access to thousands of hours of entertainment, with first-run exclusives, award-winning TV shows, classic catalogue, blockbuster movies and an exciting slate of kids content. Stan can be watched in full HD on your TV or favourite device, including tablet and smart phone. StreamCo Media was established to launch Stan in Australia and is a joint venture between… Show more Marketing lead on the launch of Stan - a world-class subscription video-on-demand service for Australian consumers. Stan offers unlimited access to thousands of hours of entertainment, with first-run exclusives, award-winning TV shows, classic catalogue, blockbuster movies and an exciting slate of kids content. Stan can be watched in full HD on your TV or favourite device, including tablet and smart phone. StreamCo Media was established to launch Stan in Australia and is a joint venture between Nine Entertainment Co. and Fairfax Media Show less

Responsible for driving the new release agenda for Fox Australia and developing the strategy to market and monetise both physical and digital distribution channels. Leading the new release team to successfully launch all Twentieth Century Fox, Dreamworks, Fox Searchlight, FIP and MGM new release home entertainment products in Australia including titles such as Bond SKYFALL, Prometheus, Ice Age and The Croods in 3D, Blu-ray, DVD and Digital formats.Represented Fox Australia on the… Show more Responsible for driving the new release agenda for Fox Australia and developing the strategy to market and monetise both physical and digital distribution channels. Leading the new release team to successfully launch all Twentieth Century Fox, Dreamworks, Fox Searchlight, FIP and MGM new release home entertainment products in Australia including titles such as Bond SKYFALL, Prometheus, Ice Age and The Croods in 3D, Blu-ray, DVD and Digital formats.Represented Fox Australia on the multi-studio consortium responsible for the strategic planning and roll out of a world-wide digital cloud storage solution in Australia and New Zealand.Successfully launched Fox Australia's first digital format window - A Good Day To Die Hard in July 2013. Show less

Responsible for leading content strategy and integration of content in driving FOXTEL acquisition and retention marketing campaigns. Key stakeholder management of over 80 channel brand partners on the FOXTEL platform.Launched FOXTEL's content driven social media campaign (100 Days of Summer) and achieved unprecedented growth of 200% in the first 25 days, establishing a social media platform for FOXTEL that continues to be successful.

Launch of new luxury resort on Hamilton Island.

Acquisition Marketing Digital Marketing