Fiona King Email & Phone Number

A Senior Marketing Manager with over 20 years’ experience in marketing and advertising, working within blue-chip global and Australian companies such as Masterton Homes, PPG Industries, Virgin Australia, Electrolux, and top tier advertising agencies including Havas Euro & George Patterson Bates. An open leader, passionate about harnessing growth from my team and building cross-functional relationships to deliver collaborative, world-class, consumer-focused, commercially anchored marketing solutions with executional brilliance and outstanding results. Excel in developing Brand Strategy, turning Consumer Insights into marketing solutions that drive profitable growth for brands, and customer satisfaction. A proven high-performer with broad experience across the marketing mix.I value diversity, act with integrity, demonstrate accountability, champion change, embrace failure, practice resilience, and reward achievements. I’m passionate about creative marketing that embraces challenges and sees problems as opportunities. Applying the right balance of influence & negotiation, I thrive on gaining consensus and commitment in order to analyse, plan, prioritise and deliver strategic outcomes.KEY EXPERTISE / SKILLS• Brand Strategy – Brand positioning, brand planning, marketing strategy• Consumer Insights – Consumer research, data insights• Advertising & Media – B2C & B2B communications & media strategy• Digital Marketing – Digital eco-system transformation, website/CMS/data management, eDM, SEM, SEO • Social Marketing – Social marketing & community management• Content Marketing – Key influencer marketing, strong copy writing ability• Public Relations – Pro-active & re-active press office• Sponsorship Marketing – Media integration, sponsorship management • NPD – Packaging development, go-to-market strategy • Trade/Channel Marketing – Customer centric and shopper focused marketing • Presenter – Media trained for interviews & expert commentary; presenter & workshop facilitator

Listed skills include Brand Management, Marketing Communications, Advertising, Marketing, and 15 others.

• 

  Executive Manager - Group Marketing And Strategic Development

  Masterton Homes

  Australia