Fiona Martis

Fiona Martis Email and Phone Number

Resume/CV and LinkedIn Profile Writer | Co-founder at The Cloak and Dagger FZE | Academic Author | Customer Experience Consultant @ The Cloak and Dagger
dubai, dubai, united arab emirates
Fiona Martis's Location
Dubai, United Arab Emirates, United Arab Emirates
Fiona Martis's Contact Details

Fiona Martis personal email

About Fiona Martis

I am a Customer Experience Management professional with extensive practice across Voice of Customer, Consumer Insights & Advocacy, Change Management, Training & Talent Development and Operational Risk & Control Assessment. I bring with me over 20 years of experience in the UAE's Banking sector together with a Masterโ€™s degree in Business Excellence and Organisational Learning. My regional knowledge and multicultural awareness has resulted in strong and lasting stakeholder relationships. ๐—–๐—ผ๐—ฟ๐—ฝ๐—ผ๐—ฟ๐—ฎ๐˜๐—ฒ ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒMy career has been with large multinational banks in frontline customer service, middle office business support and training and talent development in the retail, high net worth (HNW) & private banking segments. In my last corporate role, I led a team of managers to successfully improve the organisationโ€™s customer experience and, as a result, dramatically grow its customer advocacy. I have a track record of being a hands-on people manager who enjoys motivating and challenging my young, multicultural teams into delivering results and experiencing success.๐—˜๐—ฑ๐˜‚๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—”๐—ฐ๐—ฎ๐—ฑ๐—ฒ๐—บ๐—ถ๐—ฐ ๐—ฃ๐˜‚๐—ฏ๐—น๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ปIn 2014, I successfully earned an MBA qualification with a specialization in Business Excellence and Organisational Learning. My research paper on the financial and non-financial impact of a structured People Management framework being used in the UAE has since been published in an international academic journal. ๐—˜๐—ป๐˜๐—ฟ๐—ฒ๐—ฝ๐—ฟ๐—ฒ๐—ป๐—ฒ๐˜‚๐—ฟ๐—ถ๐—ฎ๐—น ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒIn 2017, shortly after graduating, I combined my corporate and academic background and took on an entrepreneurial role by co-founding and launching a market research and consultancy firm in the UAE.๐˜”๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต ๐˜™๐˜ฆ๐˜ด๐˜ฆ๐˜ข๐˜ณ๐˜ค๐˜ฉ - Focusing on improving business performance through consumer-driven data๐˜Š๐˜ฐ๐˜ฏ๐˜ด๐˜ถ๐˜ญ๐˜ต๐˜ข๐˜ฏ๐˜ค๐˜บ - Helping people rebrand themselves by creating authentic and impactful resumes / CVs, Cover Letters and LinkedIn profiles ๐—”๐—ฟ๐—ฒ๐—ฎ๐˜€ ๐—ผ๐—ณ ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ฒCustomer Experience (CX) Management | Stakeholder Value Creation | Organisation & Planning | Leadership & Team Engagement | Training & Talent Development | Mentoring & Coaching | Problem Analysis & Resolution | Stakeholder Relationship Management | Analytical & Critical Thinking | Communication & Presentation | English Copywriting & Content Writing | Adaptability | Cross-functional Collaboration | Negotiation & Diplomacy

Fiona Martis's Current Company Details
The Cloak and Dagger

The Cloak And Dagger

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Resume/CV and LinkedIn Profile Writer | Co-founder at The Cloak and Dagger FZE | Academic Author | Customer Experience Consultant
dubai, dubai, united arab emirates
Employees:
2
Fiona Martis Work Experience Details
  • The Cloak And Dagger
    Co-Founder
    The Cloak And Dagger Aug 2017 - Present
    Dubai, United Arab Emirates
    The Cloak and Dagger FZE is a market research and consultancy firm launched in the UAE with clients in the Food & Beverage, Healthcare, Real Estate, E-Commerce, FMCG, Leisure & Tourism, Banking, Retail and Telecommunications industries.โ€ข Established this B2B market research and consultancy firm specializing in improving business performance through consumer-driven data and analysisโ€ข Deliver business results for clients by improving their customer, guest and employee experience โ€“ generate, collate and analyze insights; recommend and implement actions plansโ€ข Develop product and service pitches, present to leadership teams and secure new business โ€“ won contracts from Semi-government, MNC, Large Local Corporate, SME and Individual clients. Successfully executed over 350 mystery shopping programmes and built a local shopper database comprising over 50 nationalities โ€ข Drive the overall business operations - including marketing & branding, social media, client acquisition and contracts management โ€ข Create bespoke mystery shopping programmes, conduct focus group discussions, facilitate in-house workshops, overhaul customer-facing processes & SOPs and design & execute employee engagement initiatives
  • Self-Employed
    Writer | Academic Author
    Self-Employed Feb 2017 - Present
    Dubai, United Arab Emirates
    โ€ข Consult with individual clients and write authentic tailored resumes, CVs, Cover Letters and LinkedIn profiles - personal rebranding services for multisector working professionals across all roles from C-Suite & Board Members to entry level & internsโ€ข Conceptualized the content and wrote the English copy for The Cloak and Dagger FZE website (www.thecnd.co) and social media pages ensuring adherence to brand tonality โ€“ including webpages, T&Cs, FAQs, client registration and social media postsโ€ข Draft compelling & brand-aligned social media content for multi-sector clients โ€“ Travel, Real Estate, Art, Retail Fashion and Fitness โ€ข Co-authored an academic journal article on the organisational benefits of implementing a People Management framework in the U.A.E. - Garad, A. and Martis, F. (2017) Investors in People and Business Excellence in the United Arab Emirates Part 2: From BE to IIP โ€” a Case Study, International Journal of Human Resource Development - Practice, Policy and Research, 2(1) pp. 67-79
  • Standard Chartered Bank
    Head, Voice Of Customer, Uae | Customer Experience Management
    Standard Chartered Bank Mar 2010 - Aug 2013
    Difc, Dubai
    โ–ถ๏ธ Improved business performance and customer loyalty by owning and championing the Voice of Customer (VoC) function for the Consumer Bank.โ–ถ๏ธ Led a multicultural team of 5 Customer Experience Managers and realised a 51% uplift in customer advocacy - measured via NPS (Net Promoter Score). ๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€ โ€ข Hosted and ran the monthly UAE Customer Experience Council โ€“ a VoC governance forum comprising the Bankโ€™s senior leadership team and chaired by the regional CEOโ€ข Developed action plans and interventions (using consumer insights, root cause analysis and research) and proactively collaborated with key stakeholders to implement them and improve VoC & customer advocacy across all channels, products and segmentsโ€ข Vetted external communication to ensure strict compliance with both, regulatory principles and internal brand guidelines โ€ข Implemented change management initiatives to transform the work culture. Designed and piloted a change management toolkit which was subsequently rolled out to other marketsโ€ข Positioned myself as the Customer Experience liaison for the Middle East regional offices โ€ข Consistently achieved top-tier employee engagement scores โ€“ top 5 percentile - from direct reports
  • Standard Chartered Bank
    Training Manager, Consumer Banking Academy | Learning & Development
    Standard Chartered Bank Sep 2008 - Mar 2010
    Dubai, United Arab Emirates
    โ–ถ๏ธ Enhanced the frontline capability and performance by delivering the Learning and Development curriculaโ–ถ๏ธ Deputized for the Consumer Bank Academy Head for all leadership decisions and participation ๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€โ€ข Developed & implemented the training curriculum for the SME and the Private Bank businesses in collaboration with their leadership team and attaining a 92% success rate on training delivery โ€ข Created and piloted the โ€œUS Economic Sanctionsโ€ refresher training to over 100 frontline personnelโ€ข Conducted 272 training hours across 8 programmes delivered to over 370 personnel โ€ข Advanced the Emiratisation agenda by designing and delivering the "Banking Fundamentals" classroom course to 35 Emirati Graduatesโ€ข Achieved a 70% error reduction on Compliance & Regulatory forms completed by the frontlineโ€ข First in country to be awarded the โ€œCore Levelโ€ certification as per the bankโ€™s global Facilitatorโ€™s Standards
  • Standard Chartered Bank, Dubai, Uae
    Manager Client Services, The Private Bank | Uhnwi Client Service Management
    Standard Chartered Bank, Dubai, Uae Sep 2004 - Sep 2008
    Dubai, United Arab Emirates
    โ–ถ๏ธ Enabled a seamless client on-boarding and transaction experience that was aligned to domestic and foreign regulatory directivesโ–ถ๏ธ Supervised the Middle Office team of 6 personnel to ensure robust documentation checks and was the Designated Compliance Representative for the Private Bankโ–ถ๏ธ Recognised as a 'High Potential' employee and placed on a fast-track path for career progression ๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€โ€ข Developed risk management standards for the unit and secured successful audit outcomes for all external and internal inspections. Ensured strict adherence to Operational Risk avoidance processes including monitoring, review and coaching sessionsโ€ข Partnered with, both, Sales and Compliance stakeholders to identify and bridge gaps in order to foster a risk-controlled environmentโ€ข Drafted the unitโ€™s operating instructions manual and also established the local infrastructure for a new offshore account booking centre
  • Standard Chartered Bank
    Customer Service Manager, Sharjah Branch
    Standard Chartered Bank Sep 1999 - Jul 2001
    Sharjah
    I managed the branchโ€™s sales and service delivery functions across the frontline and teller functions. I coached and appraised a team of 6 front office staff and was the Acting Branch Manager. During my time in this role, I spearheaded the branchโ€™s Emiratisation initiative by creating training schedules for Emirati interns, monitoring and appraising them. I was the designated liaison for the UAE Higher Colleges of Technology faculty and students.I was instrumental in securing & maintaining the Branchโ€™s ISO 9002 certification and also worked with the UAE Central Bank and other international banks on exceptional investigations and inquiries. Additionally, I led the branch to exceed sales targets by the 3rd quarter of the year.
  • Standard Chartered Bank
    Customer Service Officer, Priority Banking
    Standard Chartered Bank Jan 1998 - Aug 1999
    Dubai
    I implemented Service Quality standards for the Priority Banking business and was authorised to represent the UAE Priority Banking Business Head for managerial decisions in his absence. I set up the operational infrastructure for the bankโ€™s first dedicated Priority Teller desk and trained colleagues and interns on Priority Banking services.
  • Standard Chartered Bank
    Senior Personal Financial Consultant, Dubai Branch
    Standard Chartered Bank Nov 1994 - Dec 1997
    Dubai
    In this role I contributed to the front office sales and service to retail banking customers. Additionally, I managed, appraised and trained the front office staff. I proactively collaborated with the Product Design and Marketing teams to host product awareness seminars for corporate clients. Further, I was the team leader of a cross-functional working group tackling issues of employee Motivation, Empowerment, Recognition and Reward throughout the Bank in the UAE.
  • Hsbc
    Customer Service Representative
    Hsbc Nov 1990 - Nov 1994
    Dubai
    In this first job I was accountable for frontline sales and service to retail banking customers. Some key tasks included:โ€ข Ensuring adherence to New Accounts and Personal Loans standardsโ€ข Handling all frontline customer queries, transactions and complaintsโ€ข Interviewing clients & determining eligibility for retail and corporate accountsโ€ข Determining credit worthiness of potential and existing asset clientsโ€ข Initiating debt recoveries in conjunction with the Collections department

Fiona Martis Skills

Banking Team Management Employee Engagement Performance Management Training Risk Management Talent Acquisition Retail Banking Training Delivery Talent Management Consumer Insight Customer Advocacy Change Management Employee Training Organizational Development Mis Recruiting Analysis Management Leadership Customer Experience Customer Service Team Leadership

Fiona Martis Education Details

Frequently Asked Questions about Fiona Martis

What company does Fiona Martis work for?

Fiona Martis works for The Cloak And Dagger

What is Fiona Martis's role at the current company?

Fiona Martis's current role is Resume/CV and LinkedIn Profile Writer | Co-founder at The Cloak and Dagger FZE | Academic Author | Customer Experience Consultant.

What is Fiona Martis's email address?

Fiona Martis's email address is fi****@****ail.com

What schools did Fiona Martis attend?

Fiona Martis attended Middlesex University Dubai.

What skills is Fiona Martis known for?

Fiona Martis has skills like Banking, Team Management, Employee Engagement, Performance Management, Training, Risk Management, Talent Acquisition, Retail Banking, Training Delivery, Talent Management, Consumer Insight, Customer Advocacy.

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