Fiona Campbell Email & Phone Number

Motherwell, Gb

Motherwell, Scotland, Gb

Ascensos is a global customer management provider and customer service outsourcing partner specialising in consumer retail. I joined Ascensos in 2014, reporting directly to the CEO & Co-founder, to build the Ascensos brand in his vision. It all started with his commitment to be different from a 'typical' outsourced contact centre. As part of the Senior Leadership Team, and from sole in-house marketer during our startup phase to latterly managing a team of fantastic A-Players, my role has evolved over ten+ years to lead on; corporate marketing, brand management, CSR, internal communications and colleague engagement, and the delivery of bespoke customer insights for some of the UK's top retailers.

Glasgow, Gb

Future Technology Devices International (FTDI) is a fabless semiconductor company with local sales and technical support within all major world regions. The company specialises in the design and supply of silicon and software solutions for the Universal Serial Bus (USB). As the sole in-house marketer, I provided marketing support to the sales team, owned the media plan and managed the worldwide distributor network. Highlights included the creation of product launch campaigns, event management and lead generation at world-leading industry trade fairs including; Electronia in Munich and the Embedded World Exhibition & Conference in Nuremberg.

Glasgow, Scotland, Gb

BiP Solutions is a leading provider of procurement support and intelligence. The group provides market intelligence, contract information, event, consultancy services, and training to support collaboration between public sector buyers and private sector suppliers.I joined BiP's Marketing Team as Marketing Brand Manager of the government owned Supply2.gov.uk portal and latterly became the Senior Marketing Manager for their flagship business intelligence solution – Tracker.In the role of Senior Marketing Manager I strategically planned and implemented targeted multi-channel acquisition and lead generation campaigns to support a 25-strong sales team.I was responsible for creating marketing plans aligned to the business' goals, and accountable for achieving targets and reporting performance to business leads on a monthly basis.Content creation, social media management, community building, exhibiting and the management of SEO, PPC and link-building agencies were also key aspects of my role.

Glasgow, Scotland, Gb

Launched in 2006, Supply2.gov.uk was a government initiative focused on supporting private sector businesses to win public sector government contracts (below £100,000).As Brand Marketing Manager for the low-value contracts information portal my role involved creating and executing the marketing plan to promote, engage and upsell the government platform to UK SMEs.I managed the entire subscription life cycle; from free local area registration to UK-wide subscription-based upgrades, renewals and retention.Throughout the contract I was accountable for achieving and reporting contractual usage targets to Steering Board members including; the Department for Business Innovation & Skills (BIS), the Federation of Small Businesses (FSB) and regional Business Link providers.Supply2.gov.uk was recognised nationally by SMEs as a prime route to winning work with the public sector and was later superseded by a series of free access local government initiatives.

Glasgow, Gb

Initially a Direct Marketing Assistant, I was then promoted into a newly restructured eMarketing Team, where I joined the stakeholder group responsible for the redesign and launch of the new Arnold Clark B2C website in 2006. This role also involved online brand development, web content creation, analytics, and the coordination of below-the-line advertising campaigns to support lead generation for 24 franchised car dealerships within the Arnold Clark Group.

Glasgow, Gb

As a Direct Marketing Assistant for one of the largest car dealer groups in Europe, I supported the delivery of CRM marketing activities across multiple communication channels for both acquisition and retention.This role involved all aspects of CRM management and the implementation and performance reporting of consumer email campaigns and direct mailers. I also gained experience operating the latest industry direct-type technology to prepare, personalise, print and mail sort campaigns.While part of the Direct Marketing Team, I completed my Postgraduate in the Management of e-Business (distance learning) which then supported my promotion into the eMarketing Team.

Baden-Baden, De

BCW Group is a UK credit management company based in Glasgow. In 2013 they were acquired by outsourcing giant Arvarto, the world’s leading service for financial solutions and managed services in business process outsourcing. My role at BCW Group as a Dispute Analyst was to proactively solve multi-million-pound account disputes on behalf of our key client AT&T.Supporting AT&T’s drive for “one version of the truth” within their business involved working with complex data sets across several web-based systems in a competitive, target-driven environment.

Baden-Baden, De

Joining BCW Group on a contract basis, my role focused on analysis and reporting to build the business case for introducing a high-value Dispute Analyst team as part of our added value solution for global communications giant AT&T. I then became a founding member of that team.

Chicago, Illinois, Us

I initially joined Motorola on a 12-month full-time university placement and was then invited to continue my role part-time while completing the 3rd year of my honours degree.

Chicago, Illinois, Us

Working within the Supply Management Department at the Motorola Semiconductor plant in East Kilbride, I managed and coordinated internal and external customer relationships for production and non-production procurement. This role also involved managing supplier catalogues, the vendor database and coordinating tendering exercises, with a focus on proactively seeking cost-saving opportunities and rectifying account discrepancies.

Professional Diploma, Digital Marketing

Postgraduate Diploma, Management Of Ebusiness

Ba (Hons), International Marketing 2:1