A highly skilled, results oriented General Manager with more than 20 years of experience in the Advertising sector both in Jordan and Palestine. Experienced in leading teams that develop and change the concept of Advertising, in addition to introducing exciting new promotional concepts and managing the advertising accounts of the country’s largest and most influential companies. Ability to keep pace with marketing trends and market demands in addition to nurturing and growing a business, evaluating opportunities and risks and creating innovative and new solutions for challenges. Highly successful in envisioning the business’s positioning and identity and defining its direction while achieving goals and optimizing businesses. The position of General Manager of Publicis Zoom was a success story on all levels, which started by transforming a small company with moderate revenues into a market leader with a 6 figures revenue within 3 years. Later on, this success led to attracting foreign investors and was crowned in 2012 by the partnership with Publicis Group, world’s third largest communications group.