Responsible for:Performance Marketing• Lead an external team to handle performance marketing for each brand.• Manage 19 ad accounts for all brands within the HMNS Universe.• Create media plans for all channels.• Supervise content (creative, caption, and copywriting) for ads purpose.• Develop and execute high-performance campaigns to achieve the KPI for all brands.• Analyze and collect data insights and learnings to create a hypothesis that can be tested.• Use A/B testing to test all aspects of the ad creative and monitor it's performance.• Provide weekly and monthly reports to the team and division.Search Engine Optimization• Lead an external team that focuses on Search Engine Optimization.• Conduct keyword and topic research to create high-quality content for the target audience.• Develop content strategy that addresses the audience's search intent related to the industry.• Supervise and do the QC to the content to ensure it matches the brand's tone and voice.• Ensure all articles meet on-page SEO standards.• Do off-page SEO and identify relevant and high-quality backlink sources.• Monitor article performance and determine the best strategy for each article.• Provide monthly reports to the team and division.Website Management• Monitor website performance in terms of traffic and sales.• Collaborate with external party in optimizing the website in terms of UI and UX.• Do some experiment and scale up in website to increase traffic and sales.

Responsible for:• Managing HMNS's social media (Instagram & Twitter).• Craft persuasive and engaging copy.• Develop strategies to nurture relationship and leverage influence.• Conduct A/B testing to compare different social media strategies.

Responsible for:• Perform market analysis and research.• Optimize presence in SERP through SEO and SEM.• Conduct social media campaigns.• Support team in daily administrative tasks.• Assist in marketing and advertising activities.• Prepare promotional presentations and help team distribute marketing materials.• Create engaging creative and copy both for organic and ads content.• Manage teacher community in LinkedIn.Achievements:• Brand’s main social media platform (Instagram) saw a significant increase in all metrics, such as: 4.4K% followers; 1.3K% profile visits; 608.5% content interactions; and 265.6% reach breakdown (organic).• Activated the community by getting 11.2K post views, and 1.9K active members.• Increased efficiency in ad spend with a lower CPL ($5.71).• Improve ads and social media report into more comprehensive and effective.

Responsible for:• Create campaign for the corporate activity or Daihatsu product.• Create strategy, execute and monitoring ADVP’s social media account.• Plan, execute, and monitoring digital media placement.• Data visualization for update report digital activity.• Create website strategy, including website optimization (SEM and SEO), monitoring, and also distribute data leads to sales team.Achievements:• Created 102 content in total on ADPV’s Instagram account.• Activated ADPV’s digital presence on Instagram, Facebook, TikTok, and also have their own landing page.• Instagram became the best platform by getting 11,647 total impression 397 total engagement.• Generated hot 84 leads in total.

Responsible for:• Conduct market research and re-formulate the brand foundation.• Create comprehensive brand identity.• Plan, execute, and monitor digital marketing strategy.• Increase sales through paid ads.Achievements:• 71.6K total impressions, 2.1K profile visits, and 62 new followers on Instagram.• 26.6K video views, 575 profile visits, and 86 new followers on TikTok. • Spent IDR1.200.000 for ads, and gained 3.3K traffics, 180K reach, and 280K impressions.• 929 sold products and and earned IDR 111,500,000 in three months.

Collaborated with Dr.Harimukti Wandebori, S.T., S.H., MBA and others in designing, collecting, and analyzing data for the research on participatory in looking at the phenomenon of corporate strategy policy in State Owned Enterprises in Indonesia.

Responsible for:• Help the division implement the Hajj and Umrah program in 2022.• Assist the division with daily operations for ongoing charters.• Conduct market research and evaluate the company's existing programs and services.• Understand the company's products, competitors, and market position.• Identifying new customer opportunities and maintaining customer/client relationships.Achievements:• Complete charter operations for Umrah and Hajj activities in 2022.• Successed carried out competitor analysis related to Holyland service in Indonesia.• Conducted market research and feasibility study for Holyland service. • Created The Holyland Sales Kit for promotional purpose. • Succeseded established collaboration with 6 tour agencies for the launch of Holyland service.

Seblak Merdika is a small business in the FnB industry. The main menu is seblak - a typical Sundanese snack, which is crafted to provide a memorable taste but still genuine.I perform the following roles in this business: 1. Owner in charge of overseeing all division,2. Sales and marketing (commercials and customer support),3. Admin (keeping track of sales and following up),4. Content marketing.