Firstya Maulida Hidayah Email & Phone Number

West Java, Indonesia

The driving force behind Shopee’s monthly big Double Date Campaigns. Campaigns handled:- 12.12 Birthday Sale- 2.2 Shopee Live & Video Mega Sale- 3.3 Grand Fashion Sale- 7.7 Shopee Mall Mega Sale- (upcoming) 11.11

West Java, Indonesia

A FnB startup established as an open-sharing economy food provider that empowers housewives as the cooking partner.Key Contributions:- Led a team of 4 in conducting menu RnD and product quality control, resulting in 3 sets of market-driven meal plans for 3 programs. Achieved a 97.4% customer satisfaction rate resulted in the sale of 1500+ products in the 2nd round of market validation.- Contributed to creating and rearranging operational journey system and management, increasing business efficiency by up to 50%- Developed initial brand activation and carried out cross-channel social media marketing by actively posting 3 times a week, collaborating with graphic designers. Achieved a 672.9% increase in total account engagement, resulting in a 27.45% conversion rate per April 2023.- Orchestrated Ramadhan Campaign for the new festive product launch utilizing digital omnichannel strategy, resulting in 21.42% surpassing sales target and 1562.50% ROAS within the first half execution period.

Greater Bandung

Published event coverage articles in both English and Indonesian languages on official SBM ITB website:1. Sankimo Creates Biodegradable Pee Bags: Sustainable Business2. Ministry of Trade Goes to Campus: Upgrades Through E-commerce3. Business Ethics Key to Business Success4. Microsoft Indonesia Director Shares His Company’s Product Innovation Strategy5. The Ups and Downs of KAR Jewelry in Building a Ceramic Jewelry Business6. Company Visit: Entrepreneurship Students Witness Paragon’s Innovation and Creativity7. Promoting Indonesia’s entrepreneurial revolution: Government and university collaboration in cultivating an innovative startup ecosystem – a public lecture by Minister of Cooperatives, Teten Masduki8. ITB Scientific Oration from Professor Pulung, Monitoring Machinery Conditions

Experiences:- MC of Open House Unit ITB 2022, conducted hybrid with 13.000+ audiences- Moderator of "Pengenalan KM ITB" Talkshow at OSKM ITB 2022 with 11.900+ audiences - Moderator of Kreanesia Talkshow at Ciwalk with 350+ audiences- Moderator of Lombacademy Sharing Session 1-3 with 340+ audiences- Moderator of Alumni Back to School Talkshow with 200+ audiences - MC of Growthlabs Graduation Night with 150+ audiences- MC and moderator of ICEE Company Session with WIKA Gedung with 170+ audiences- Moderator of Artha Getaway Talkshow with 90+ audiences- Moderator of Innovatalks by ITB Innovators Move with 80+ audiences, etc

An innovation and digital art studio specialized in projection mapping, spatial experiences, and immersive arts and installation.Key Contributions:- Supported administrative and procurement tasks of a technology and multimedia-based museum in collaboration with Bandung Local Government- Led the Project Management Team for “Epilogue: UnseeNMedia Digital Art Exhibition”, ensuring compliance within the company’s scope, cost, and schedule constraints. Achieved specified milestone by 95% with remarkable task delivery punctuality and improved resource optimization through 61.7% budget reduction- Supervised the Marketing Team in developing campaigns, promotions, and ticketing strategy. The initiative managed to jack up 35.12% event visitors compared to the previous exhibition, resulting in a 15% profit.

A nation-wide business learning platform aimed to empower the full potential of humanity to drive a new era of development, growth, and productivity by providing various workshops and trainings.Key Contributions:- Led a team of 5 members which has managed to approach >562 media and community partners and closed a deal with 83 media partners in 5 months period- Concepted and executed media partner strategies that have successfully increased the number of Skill Up events’ participants to more than 160 registrants monthly

Bandung, West Java, Indonesia

Key Contributions:- Led a team of 4 members in creating digital-based programs specifically for external major audiences to expand the organization’s reach and impact through podcast, Instagram take over, and event collaboration projects.- Successfully gained 91.6% satisfaction rate from overall conducted cross-division event collaboration and 400+ cumulative audiences for the cross-media contents.

Bandung, West Java, Indonesia

Article and digital content writer, graphic designer, and video editor for "Ventime" program and @8ehradioitb's Instagram mini articles.

Bandung, West Java, Indonesia

Weekly announcer and podcast talent for Ventime, Cinematic, Blocking Time, Jamgazm, and Evening Funk programs with over 32 hours broadcasting time and 4.450+ listeners.

Bachelor Of Entrepreneurship, Cumlaude

Activities and Societies: Co-founded Eatzy Indonesia Part of: 8EH Radio ITB, IMK Artha, KM ITB, OSKM 2022, Perayaan Wisuda Oktober 2020.

Senior High School, Science

Activities and Societies: Vice President and Secretary of OSIS SMAI NFBS 18/19, English Debate, Radio Announcer, Tapak Suci, Badminton.