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Extraordinary visionary, innovator, tactician and strategist. Unique blend of sales, marketing and development expertise. Featured key note speaker at dozens of industry events around the world; Technology Marketing magazine featured cover story on the significant transformation I drove at CA; Recognized by B2B magazine as Top Marketing Executive of the Year.Led both CA (Computer Associates) and then Check Point’s WW Marketing; including product management and business strategy. New messaging, new brand, grew revenue.Effective Marketing and Operational leader. Managed worldwide organizations ranging from 6 to over 1,200 marketing, sales and development units with budgets ranging from $1M to over $350M. Launched industry leading technologies; Crafted new branding and messaging; transformed battered brands and reputations into WW market leaders. M&A expert. Directed several companies M&A strategy, acquiring a dozen companies. Integrated several complex technology acquisitions. Previously, at IBM 20 years, in a variety of executive leadership roles in the Hardware, Software and Services business groups.Specialties: Specialist in building and executing winning strategies. Always thinking outside of the box. Identifying, recruiting and mentoring great people - many of my hires have gone on to very senior roles in the industry.
Marketingdoneright (Mdr)
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PrincipalMarketingdoneright (Mdr) Jan 2012 - PresentGreater New York City AreaMDR is a marketing & security consultancy focused on helping companies craft, design and build Business Plans, Security Strategies, Vulnerability Assessments and Cyber Security Technology selections for all size companies. Services offered - Demand & Lead generation; VAR recruitment; Sales Enablement; Web Marketing, Branding, Social Media and Campaign execution.
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Chief Marketing OfficerUtopic Software Jan 2012 - Aug 2013Tampa/St. Petersburg, Florida AreaFormerly Persystent Software...Responsible for all facets of world wide marketing including channels, product, tactical and strategic marketing.
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CeoRms - A Westcon Group Joint Venture Sep 2009 - Dec 2011RMS is a Channel Marketing Services JV formed with Westcon Group (WW distributor of Security, Convergence and UC solutions). RMS provides marketing services to Vendors, VARS and Channel Partners. The Marketing Services offered - Demand & Lead generation; VAR recruitment; Sales Enablement; Web Marketing, Branding, Social Media and Campaign execution. -
CmoPersystent Software 2007 - 2009Grew the Desktop Imaging and Repair business for this startup company and was instrumental in raising over $11M in Venture Capital. -
Chief Marketing OfficerCheck Point Software Sep 2005 - Dec 2006Responsible for World Wide Marketing of Check Point Software Technolgy solutions.Changed their messaging from a 'firewall' vendor to a Pure Play Security company. -
CmoEeye Digital Security Jan 2004 - Sep 2005eEye Digital Security, Aliso Viejo, CaliforniaCHIEF MARKETING OFFICERCrafted new messaging and positioning; recognized as leader in Vulnerability Management category by Gartner Analysts.Recognized as Top 100 Innovator Company and Top 100 Private Company. Applied stealth marketing techniques to drive quality leads (better leads and more of them).Increased lead conversion rate from 3% to 14%; introduced new web site, design and navigation. Directed new 3 tier channel strategy; aggressively recruited major World Wide distributors. -
Chief Marketing OfficerComputer Associates Intl Dec 1999 - Jul 2003Member of the executive team at CA, a multi-billion dollar enterprise software vendor, where I orchestrated a major transformation of the company. Crafted and executed a marketing strategy which quickly evolved into the new corporate strategy. Directed a major realignment of its global marketing and channel organizations; directed a $100 million worldwide rebranding campaign; and introduced a technology portfolio management system for over 1,200 products targeted at enterprise, government and institutional markets. Defined and shaped the corporate culture, providing employees with shared sense of brand value and organizational synergy. -
Director Internet Security And MarketingIbm 1981 - 1999Hawthorne, Somers, White Plains, Southlake, Rochester, Toronto, RaleighOperational responsibility for sales, marketing and development of Internet Security software solutions. Directed day-to-day development, launch and marketing of Internet security and related eCommerce solutions. Crafted a worldwide strategy using portfolio management techniques. Introduced first Internet Security offering to the market exceeding revenue quota by 140%. Crafted and implemented WW go-to-market and routes-to-market plans. Established metrics to effectively measure results in a real time environment. Established WW Consulting and Services practices focused on Risk Management. Developed WW Channels partnerships;Created a WW Internet Security competency center. DIRECTOR, MARKETING, IBM SERVER GROUP (1997 1998)Responsible for marketing, branding and messaging of the IBM server businessRecruited back to IBM to infuse a market management discipline into IBMs Server business.
Ken Fitzpatrick Skills
Ken Fitzpatrick Education Details
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Political Science -
Mt St Michael Academy -
Ola
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Ola
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Ola
Frequently Asked Questions about Ken Fitzpatrick
What company does Ken Fitzpatrick work for?
Ken Fitzpatrick works for Marketingdoneright (Mdr)
What is Ken Fitzpatrick's role at the current company?
Ken Fitzpatrick's current role is Managing Director, MarketingDoneRight (MDR).
What is Ken Fitzpatrick's email address?
Ken Fitzpatrick's email address is kf****@****int.com
What is Ken Fitzpatrick's direct phone number?
Ken Fitzpatrick's direct phone number is +120351*****
What schools did Ken Fitzpatrick attend?
Ken Fitzpatrick attended Iona College, Mt St Michael Academy, Ola, Ola, Ola.
What are some of Ken Fitzpatrick's interests?
Ken Fitzpatrick has interest in Marketing Profession Mentoring, Family Activities, Public Speaking, Reading, Sailing, Bike Racing, Pc's.
What skills is Ken Fitzpatrick known for?
Ken Fitzpatrick has skills like Product Management, Lead Generation, Start Ups, Go To Market Strategy, Solution Selling, Strategic Partnerships, Cross Functional Team Leadership, Marketing Strategy, Strategic Planning, Saas, Marketing Management, Executive Management.
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Ken Fitzpatrick
Columbus, Ohio Metropolitan Area3gmail.com, verizonwireless.com, articulate.com1 +161456XXXXX
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Ken Fitzpatrick
Cleveland, Oh -
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Ken Fitzpatrick
Experienced Supply Chain (Planning & Procurement) ProfessionalBowling Green Metropolitan Area2asurion.com, asurion.com
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