• Managing Director within Minsait Business Consulting with the following responsabilities: • I combine consulting and industry skills to be able to shape and execute large and complex strategy plans or transformation programs for our clients.• Sales origination of opportunities mainly focused on the B2C space, management of prospects and leads to gain new customers: Being able to understand clients needs, leading value proposition definition, business case creation and negotiation process.• Business model definition, being able to define the business impact in terms of revenue growth and cost optimization of strategy initiatives, as well as defining shared-risk business model with clients • Engagement Leader: responsible of project management leading the project team and definition of the methodology and guaranteeing high quality deliverables for projects. • Control projects: Delivery, Review and Close the project (Quality and Risk, Independence, Costs, Billing, Work evaluation).• Strong experience during this period and development of the offering for different industries: Retail, Automotive, Travel & Hospitality.• Responsible of consultants evaluation of work carried out on projects and of the monitoring of the annual development plan of consultants.

• Cadiz4rentals / Surthy: Property Management (2019)• Locker in the city: Luggage storage (2018)• Guapabox: Beauty box (2013)• Oferplan: Daily deals (2011)• Buytheface: Daily deals (2010)• Pujadirecta: Online auctions (2008)• Faborit Coffe Shop (2008)

KPMG provides business consulting services with extensive sector knowledge and amultidisciplinary approach to offer innovative solutions that provide real results.https://home.kpmg/es/es• As Senior Manager, I do:- Engament Leader: responsible of project management leading the project team and definitionof the methodology and guaranteeing high quality deliverables for projects in Advisory & Strategybusiness unit.- Search of opportunities, management of prospects and leads to gain new customers:developed custom proposals for clients.- Control projects: Delivery, Review and Close the project (Quality and Risk, Independence,Costs, Billing, work evaluation).- Development the offering for automotive, retail and travel sectors.- Member of business and sales committee in retail sector.- Evaluations and follow up of consultants for annual development plan.• Projects:- Definition of strategy business plan.- Analysis and sizing retail market, competitors and define organic plan.- Commercial Due Diligence- Definition and implementation sales branded model.- Project Office Management (PMO).Sectors: automotive, manufacturing industries, retail, FMCG and telecommunications.KPMG Specialization Courses:- Selected for the KPMG Emerging Leaders Program 2020- Selected for the Global Strategy Group Operating Strategy (London - April'18)- Trainers Club member 2018, 2019, 2020- KPMG FutureNOW training- KPMG Strategy Methodology: 9 Levers of ValueKPMG ambassador in events:- Entrepreneurship advisor of the Reto Emprende Genius Bar 2019 - Fundación bancaria "La Caixa"- Host and interviewer of Barcelona Tech City CEO in KPMG Talks 2019

PwC (Formerly PricewaterhouseCoopers) is one of the most important professional servicesfirm in the world, providing audit, consulting and legal services to major companies, institutionsand globally governments. http://www.pwc.es• As Senior Manager, I do:- Engament Leader: responsible of project management leading the project team and definitionof the methodology and guaranteeing high quality deliverables for projects in Advisory & Strategybusiness unit.- Search of opportunities, management of prospects and leads to gain new customers:developed custom proposals for clients.- Control projects: Delivery, Review and Close the project (Quality and Risk, Independence,Costs, Billing, work evaluation).- Development of Customer Solution area for PwC Spain based on Customer Strategy andDigital transformation. Establishment of the offering and the commercial structure.- Member of sales and business committee in customer solution,- People Manager: responsible of project evaluations and follow up of consultants for annualdevelopment plan.• Projects:- Definition of strategy business plans and business cases.- Market Analysis, benchmark and organic growth plans.- Development and implementation of e-Business projects and digital transformation strategy(Digital Challenges).- Sales analisys, marketing ROI analisys, sizing networks and implementation of sales processes.- Commercial Due Diligence (business plan analysis and future opportunities).- Strategic plan for EBITDA growth (Growth Strategy).- Organization Design and change management.- Channel Strategy.- Project Office Management (PMOs).- Customer Plans: customer journeys, segmentations, omnichannel strategy, definition andimplementation action plans and loyalty strategy.- Pricing strategy- Market Sizing- Innovation and Co-Creation Plans- Analytic models definition: potential estimation, coverage models and direct marketingoptimizationSectors: automotive, retail, utilities, travel and media

ORANGE is the key brand of France Telecom, one of the world’s leading telecommunicationsoperators. http://www.orange.comAs senior analyst, I did:• Know Telco sector and Spanish market, preferably fixed, mobile, adsl, M2M & datacards.• Develop and coordinate the annual market plan of UNE (Enterprise Business Unit) with the different departments of the area.• Sizing the study's annual business telecommunications market in Spain coordinated with external technology consulting (Everis).• Perform of objective analysis and monitoring of key market reference metrics for advice in making decisions in UNE.• Define, develop and implement of market telecommunications research and competition plans to improve knowledge of telecommunications KPIs in business sector.• Provide market and competition information based on consulting the various sources of information (CMT's reports, industry analysts, publications operators, etc).• Analysis and interpretation of external information to determine market trends and consumer (technology industry reports, consulting reports, etc.).• Following up the main macroeconomic indicators and analysis of their impact on the telecommunications sector for business and marketing plans (DIRCE-INE, EPA, MEyH, Banco España, Eurostat, etc.).

As consultant, I did:- Use strong quantitative and analytic abilities to structure problems, integrate and analyze data (including proficient use of Excel, Access, SQL).- Synthesize conclusions to provide recommendations.- Take initiative in both client engagements and internal projects.- Prepare and deliver presentations.- Work with clients and team members to develop and implement innovative solutions.- Gain immediate responsibility for project deliverables.- Strong organizational skills to manage multiple responsibilities in a dynamic environment.Projects:• Definition and execute of Customer Strategic Plan, competitive environment study (Mystery Shopping and Focus Group), development of Pricing strategy, commercial review, definition of targeting of customers, performance of Customer Segmentation, market potential analysis and calculation of customer value, application of techniques Cross-Selling and Up-Selling in product offering, Implementation Plan and Business Case for a national leader in Dental Retailer (Barcelona-Spain).• Definition of a new Route to Market structure, based on a new client segmentation for a International transport company (Barcelona-Spain).• Analysis of company information (creation of Datamart), Sizing the market and commercial networks, application of new geomarketing tools to systematically promotional for a Multinational Swiss Pharmaceutical company (Basilea-Switzerland).• Design of a regional strategy aimed at improving Positioning in weakest regions for a leading Spanish Industrial Construction company (Madrid-Spain).