Fraser Johnston Email & Phone Number

Greater Bristol Area, United Kingdom

Greater Bristol Area, United Kingdom

Our mission is cleaner oceans. We aim to lead the way in providing aquatic, truly environmentally and sustainable, effective products to the maritime industry. We do this by producing, marketing and distributing a range of environmentally benign, regenerative, non flammable and human safe cleaning products, for a broad range of Superyachts, boats, commercial off shore and industrial marine applications.I work as the lead global business developement manager responsible for everything from local to international sales, sales and marketing strategy, managing agencies, budgeting and brand partnerships.- Doubled sales in a year.- Brought on several new distributors in new markets.- Wrote our distribution contract.- Brought on several new key brand partnerships with key international brands like Princess Yachts, Silent - Yachts and Dufour Yachts.- Managed our sporting brand partnerships/ sponsorships.- Wrote and distributed press releases gaining us coverage in key trade and consumer media. - Led several key pitches.

Bristol, England, United Kingdom

Proof Drinks is one of leading independent drinks distributors in the UK with an excellent reputation for growing indie brands in both the on-trade and off-trade.I was asked to seed a new non-alcoholic beer containing organic CBD into Bristol as a test bed. I later went on to manage the wholefoods market on their behalf.- Created and executed local marketing and brand awareness plan. Led sales growth, opening 20 plus new retail and on-trade accounts within a three week period.- Launched the product into the UK’s top four wholefoods wholesalers.- Launched product into the UK's number one wholefoods retailer.

Bristol, United Kingdom

An early premium ready-to-drink spritzer start-up. - Organised tender offers for commercial airlines.- Looked after sectors like festivals, the travel sector including airlines and holiday parks.- Drove sales into two major festival bar companies with zero marketing budget and managed sales, point of sale and staff training on site. - Managed to get to the last stage of a major airline tender from a standing start i.e. no route to market set up and a brand new sku.

London, United Kingdom

CBD soft drink start up producing CBD teas and cold pressed smoothies.- Lead sales person at the company responsible for account management and new business. - Managed accounts like Cojean, Third Space and Planet Organic.- Looked after indie accounts. - Won several new accounts for business.

Bristol, United Kingdom

Natural Beverages was a leading Fairtrade drinks company supplying the foodservice industry with Fairtrade juice and other Fairtrade drinks such as the first Fairtrade cola - Ubuntu Cola. I was responsible for their sales and marketing. - Responsible for over £1.3 million worth of sales, around £200,000 of which was international sales.- Responsible for new business and account management for both UK and export.- Accounts include foodservice, retail and wholesale customers, from small independent wholesalers, national and some multiples both nationally and internationally.- Responsible for tracking sales and reporting on trends and developments using Sage software.- Successfully oversaw a round of substantial price increases without losing any customers- Successfully renegotiated contract with our largest customer while maintaining margin for Natural Beverages- Reversed sales decline on two key products

Bristol

Kongossa was an event promotions company bringing modern pan African classics and the latest hits to Bristol city centre clubs.I ran and managed the events including:- Artists booking - Venue negotiations - Worked with agencies to design marketing materials - Marketing and promoting the events through flyer distribution, use of Facebook and mailing lists.- Managed a small team of promoters.

Bath, United Kingdom

Account management and acquisition of new business (40 / 60% split) for an international B2B food and beverage media house with a portfolio of both digital and print publications.- Lead sourcing target markets/ companies as well as individuals within those companies- Selling to international clients both on phone and face to face at international tradeshows- Presenting to directly to clients- Account managed and negotiated new business with large multinationals - Leader in event sponsorship sales- Experience working both directly with clients and with agencies- Reporting directly to company Chairman- Reporting on success of individual client campaigns- Feeding back to management on our products and putting suggestions forward for product development

Bristol, United Kingdom

Proof Drinks is one of leading independent drinks distributors in the UK with an excellent reputation for growing indie brands in both the on-trade and off-trade.I was responsible for running drinks promotions in clubs and bars for various drinks brands across the South West and MIdlands.- Worked with the South West and Midlands Area Manager to choose most suitable bars to run promotions based on brand relevance, sales and relationship building.- Managed a small promotions team to help drive brand awareness of various brands in clubs and bars ultimatly growing sales.- Liaised with club managers to ensure successful and smooth running of the promotions.- Both drove sales myself and motivated the promotion team to push the brands and educate consumers.Achievements - Surpassed expectations of sales on many promotions events.- Was entrusted to run promotions independently based on my own assessments.

Chew Magna

Reach is a brand design agency that also specialised in NPD and ideation. I joined the company as maternity cover as marketing assistant. - Lead sourcing target markets/ companies as well as individuals within those companies- Helping to manage and upload the monthly thought leadership bulletin to our mailing software.- Monitored the company’s presence online through tracking of bulletin readership and through Google analytics.- Managed outreach program to perspective clients to attend our monthly workshops.- Successfully organised monthly workshops for clients and prospective clients. - Supporting account managers/ strategists and managing partners in day to day tasks- Supported the team in preparing pitches to clients.

Bristol, United Kingdom

Project Advisor and sales executive for the I-strategy Conference covering all forms of social and digital marketing.- Focus on start-ups and gaming.- For further xxperience gained see below.

Bristol, United Kingdom

Selling premium summits to SVPs and VPs of SMEs to large multinationals and providing onsite services to clients ensuring their business needs were met and they received the maximum use of their time at the summit including in meetings with potential customers.- Working in a high pressured target driven sales environment selling a high price tag product- Excellent sales experience and skills gained - Gained great understanding of business-to-business sales.- Trainee of the quarter Q1 2011. - Worked with onsite team to provide client services on site with high profile clients such as Deutsche Telekom, PWC etc- Brought on new client Deutsche Telekom and rebooked

Western-Super-Mare

TEFL Heaven is a TEFL (Teaching English as a Foreign Language) teacher training and gap year company. It also provides TEFL teacher recruitment services for schools in East and Southeast Asia including Thailand, China and Korea.I worked as a marketing, sales and business development intern recruiting TEFL teachers and helping with marketing functions.- Helped build up the brand and developed marketing and business strategies.- Supported operations in the UK based office.- Interviewed prospective candidates for both TEFL teaching positions and the TEFL courses abroad.- Was first point of contact for ny inbound inquiries.

Bristol, United Kingdom

Fat Face is a high street fashion brand in the UK catering to a 25 plus market. I was employed as store supervisor and went on to become the acting store manager. - Supported the manager with day-to-day running of the store including. - Led merchandising and rotation of stock as required. - Responsible for store paperwork, including daily recording, weekly and monthly analysis, payroll and staff rotas.- Had responsibility of HR including hiring staff, payroll and unfortunately letting people go etc- Responsible for creating a dynamic and creative environment in which customers feel engaged in order to further sales.- Worked as acting Store Manager for last few months reporting to the Area ManagerAchievements - Helped successfully lead a profitable store at a time when the company was loss making.Created a loyal customer base

Film Studies, Film

Activities and Societies: Capoeira, Surfing, Swimming, Mountain Biking, Rugby.

Education record

Education record