Helping technology outsourcers write a book to design a new business category and create a differentiated presence in the U.S. market.

I lead marketing strategy for a cutting-edge custom software development company pioneering the use of AI in retail and manufacturing inventory management.

Category Thinkers is the free community that brings category designers together. Whether you’re already an expert or just “category curious,” you’re welcome to join the hundreds of others who strive to be radically different.

Escritor.Digital is a newsletter and podcast in Spanish focused on helping modern, self-published writers through interviews with experts in the publishing industry. We interview modern digital writers, publicists, editorial experts and coaches on how to become a successful, self-published book author.

From content marketing strategy, to execution, training, optimization and the placement of content experts, content propulsion will help you unlock your true value and communicate it to your audience, giving them an irresistible reason to follow you, whether they’re buying from you now or some time in the future.

uStudio is a leading platform in streaming media and podcasting for the enterprise. We are the premier enterprise media platform for today’s corporations. Our private streaming applications allow businesses to host and deliver corporate audio, video and live content in a modern, Netflix-style user experience - reaching increasingly remote and hard-to-engage employees more successfully than traditional channels. uStudio works with companies like Salesforfce.com, 7-Eleven, Universal Music Group, Boston Consulting Group, Nike, Alcon and Novo Nordisk.

Content Marketing LatAm is the premiere Spanish-language education source on content marketing for startups. Through our blog and online courses, as well as in-person workshops, we're helping Latin America's startups differentiate themselves and create loyal customers using the "media as marketing" approach.

- Created two eBooks which drove engagement with key market segments, increasing size of in-house database by more than 10%- Implemented Pardot marketing automation system which helped increase marketing qualified lead creation by 88%, and sales ready lead creation by 167%- Drove most successful webinar registration campaign of company's history, achieving a 1,055% increase in average registrations and a 550% increase in webinar attendance- Plan, create and produce engaging marketing content, including blog posts, eBooks, infographics, videos, case studies, press releases, newsletter content, articles, and solution briefs- Provide project management for content marketing initiatives- Manage tracking and optimization of content through Pardot marketing automation software- Drive improvement in lead generation through better content, headlines, tracking and analysis

- Provide community, marketing and strategic advice and assistance to Non-Profits and Member Associations in the U.S. and Latin America- Drive Online Community Management for Small World Lab's online community My.SmallWorldLabs.com- Customer Support, including website configuration, CSS HTML, community engagement training and consulting- Community website maintenance, design and configuration- Drive customer retention, resulting in 90% retention rate of existing account base

Provide marketing strategy consulting including:- Helping firms find and communicate their unique differentiator, target market and core marketing messages- Helping firms develop and execute a strategic marketing plan- Helping firms identify and schedule the right set of marketing activities to help prospects know, like and trust them- Providing copywriting services: blogging, eBooks and white papers, website copy

Implemented a turn-key marketing strategy that included:- Re-defining market and positioning- Creating core messaging- Complete website re-design- Defined content strategy- Creation of 12-page eBook- Complete partner marketing kit- Shooting and editing of testimonial and introductory videos- Implementation of lead generation programs such as social media programs, webinar series, trade-show marketing, content strategy, PR, email sponsorships, and nurture marketingKPI Online provides Software-as-a-service Business Intelligence applications to small and medium-sized businesses.Results included:- Achieved 1st page of Google for preferred search term- Generated enough new sales leads in the first 3 months of new marketing strategy to fill the pipeline for expected sales goals for the rest of 2010- Helped 8 new partners recruit initial customers