Executive Director
Current➤ Managing daily operations, marketing, and all finances for a 276K sq.ft. athletic club owned by a health system.➤ Revamping sales and customer service by developing new standardized and centralized workflows and procedures.➤ Collaborating with leadership to develop and implement programs based on client feedback and business objectives.➤ Overseeing day-to-day operations, mitigating risks and issues, and optimizing process improvements for the business.➤ Leading a complete business turnaround from an operating loss of $5M to break even with a 60% membership increase.➤ Conducting monthly pre-planning activities including strategic outreach for securing referrals and developing programs.➤ Steering company through a re-organization resulting in a 20% reduction in cost while increasing staff engagement 15%.➤ Building rapport and lasting relationships with clients served while informing them of services, programs, and products.➤ Achieving program strategies including determining and uncovering new opportunities across service operations.➤ Developing strategic partnerships, performing security reviews, and drafting contract and amendment language.➤ Driving results and receiving 3 promotions from individual contributor to manager to director in less than 2 years.➤ Leading cross-functional teams by clearly communicating organization goals, requirements, objectives, and constraints.➤ Rebuilding a culture based on trust, transparency, and staff recognition and serving on the Women in Leadership cohort.➤ Pivoting services to hybridized/virtual experiences resulting in a 2x increase in user participation in wellness activities.➤ Creating marketing campaigns to facilitate improved market share, customer engagement, and increased member sales.➤ Developing new solutions and employing supporting technology while transforming the business from paper to digital.