Sharon Fletcher Email and Phone Number
Sharon Fletcher work email
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Sharon Fletcher personal email
Sharon Fletcher phone numbers
communications and marketing strategist with expertise in brand development and execution, crisis communications, revenue optimization, conference, event and business development. Professional executive with over 35 years success in both corporate and nonprofit sectors targeting business and consumer audiences. Expert in developing strategic vision, themes, marketing and communications plans, exciting sales programs and channels, business development, sponsorship, and negotiation.Management and creative vision focused on goal achievement and audience engagement. Successful development and launch of marketing and communications plans including gala fundraisers, exhibitions, shows, product and event launches and programs.Creative direction of in-house and agency graphic design, social marketing, media buying, advertising and marketing communications, including email and digital campaigns, public and media relations, advertising, sales programs, events, facility rentals, membership acquisition and retention, gift store, customer service and experience.Inspirational and motivational leader, passionate, energetic, clever, highly organized, results-oriented self-starter with excellent communication, and people management skills. Known for resourcefulness, diplomacy, and ability to successfully motivate others to achieve a common goal.
Maddie'S Fund
View- Website:
- maddiesfund.org
- Employees:
- 35
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Maddie'S FundPleasanton, Ca
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Director, Marketing & CommunicationsMaddie'S Fund Mar 2014 - PresentPleasanton, Ca, UsMarketing & Communications brand, vision and leadership. Define and lead the marketing and communications brand vision, strategies and execution for all Maddie's Fund programs (grant giving, education, research, and hands-on animal care). Identify and target appropriate audiences. Brand management, advertising, marketing communications, public and media relations, social marketing. Serve as creative and editorial director.
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Board MemberOpen Paw Inc. 1997 - PresentServes as a founding Board Member for Open Paw®, an animal education nonprofit and animal training resource. Providing people and their pets the tools they need to build a lasting and successful relationship, Open Paw offers expert information to help people BEFORE they choose a new pet, AFTER they bring their new dog or cat home, and DURING their ongoing relationship with their companion animal.Responsible for creating awareness about Open Paw to the community both the public and shelter communities. Successfully organized and implemented community lecture series with world renowned animal behavior expert, Dr. Ian Dunbar over multi-year period.Collaborative leader and strategic thinker communicating great passion and empathy for animals, especially pet dogs. In addition to Board duties, have worked with and volunteered with Bay Area animal organizations such as Sirius Puppy Training, Tony LaRussa's Animal Rescue Foundation and Berkeley East Bay Humane Society.
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Director, Visitor ExperienceChabot Space & Science Center Mar 2011 - Mar 2014Oakland, California, UsOverall general management and responsibility for audiences attraction and engagement. Capturing earned revenue through creation of exhibitions, planetarium shows and public programs. Development of sales programs, business development opportunities and special events. Deliver on corporate brand through consistent and outstanding visitor & customer experience, exceeding expectations. Direct budgets, grant proposals and awards along with 26 member staff. -
Director, Marketing & SalesChabot Space & Science Center Aug 2004 - Mar 2011Oakland, California, UsResponsible for advertising, marketing and branding of organization, earned revenue through sales, facility rentals, membership and gift store channels. Marketing communications, website, press and media relations, digital and social marketing, event planning and execution. Directed budget planning and execution, developed annual strategic marketing plans, campaigns and initiatives and 19 member team.Reorganized, redesigned and relaunched corporate website. Succesfully increased attendance and revenue generation during previous two years of economic challenges. Created and executed transformational rebranding and awareness campaign for mid-sized museum. Instituted strategic marketing offense plan just prior to economic downturn, positioning company to take advantage of upturn when it arrives. Employed acquisition and retention program for membership program. Directed departmental functions of marketing, sales, marketing communications, social networking, media and public relations, visitor services, gift store, graphic design, advertising and membership. Simultaneously planned and executed re-branding campaign and 125th signature anniversary celebrations. Negotiated and obtained over $300K in media and advertising sponsorships year over year. Motivated and inspired cross departmental teams. Especially proud of how team worked together to accomplish corporate and departmental goals resulting in increased awareness, revenue and attendance.
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MemberPositively Oakland 2011 - 2012Community liaison working with Positively Oakland to develop strategies and activities for Oakland, CA.
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Key Accounts ExecutiveSbc/At&T Aug 2002 - Jun 2004Dallas, Tx, UsSales and marketing consultant to Key Accounts for the AT&T Yellow Pages business. Consulted on overall marketing mix, suggesting integration strategies to drive revenue for clients. Art directed advertising display ads, ad copy creation and new industry revenue opportunities.Business Development, managed book of business and maintained and nurtured client relationships. -
Demand Creation Mgr./Marketing Mgr./Creative Services MgrAscend Communications/Lucent Technologies 1997 - 2002Espoo, Southern Finland, FiCreative Services ManagerStreamlined processes and created electronic production schedule generator and creative brief forms. Managed projects across all departments. Liaison to both sales and product divisions, translating complex product data into easy to present presentations and collateral material. Managed and assigned work flow to graphic design teams. Trafficked creative schedules and deadlines. Outside print buyer for $1 million dollar budget to come in on deadline and under budget.Demand Generation and Business Development. Traveled with sales teams throughout US as in-house marketing consultant. Developed revenue generation and marketing strategies, presented to Ascend/Lucent prospective clients as sweetener to a product deal.Specialized in B2C within B2B process.Successful in creating $3 million dollar sales pipeline for Lucent customer resulting in direct multi-year sale of equipment. Employed test strategies to direct marketing campaigns to determine appropriate client product offerings.
Sharon Fletcher Skills
Sharon Fletcher Education Details
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California State University-SacramentoBusiness Administration - Marketing -
Edison High School, Stockton, CaDiploma
Frequently Asked Questions about Sharon Fletcher
What company does Sharon Fletcher work for?
Sharon Fletcher works for Maddie's Fund
What is Sharon Fletcher's role at the current company?
Sharon Fletcher's current role is Storyteller and strategist-spotlighting & elevating great work in animal welfare.
What is Sharon Fletcher's email address?
Sharon Fletcher's email address is sh****@****bal.net
What is Sharon Fletcher's direct phone number?
Sharon Fletcher's direct phone number is +151033*****
What schools did Sharon Fletcher attend?
Sharon Fletcher attended California State University-Sacramento, Edison High School, Stockton, Ca.
What are some of Sharon Fletcher's interests?
Sharon Fletcher has interest in Kayaking, Mixed Media Arts, Pet Dog Training, Dancing, Photography, Hiking, Cross Country Skiing, Scrapbooking, Swimming, Animal Welfare.
What skills is Sharon Fletcher known for?
Sharon Fletcher has skills like Marketing Communications, Advertising, Public Relations, Marketing Strategy, Social Media Marketing, Fundraising, Event Management, Copywriting, Social Media, Media Relations, Strategic Planning, Team Leadership.
Who are Sharon Fletcher's colleagues?
Sharon Fletcher's colleagues are Kim Domerofski, Lazy Student, Mohammed Ackmar, Sheila Segurson, Lynne Fridley, Mary Ippoliti-Smith, Romy Harness.
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