Sharon Fletcher Email & Phone Number

Pleasanton, Ca

Pleasanton, Ca, Us

Marketing & Communications brand, vision and leadership. Define and lead the marketing and communications brand vision, strategies and execution for all Maddie's Fund programs (grant giving, education, research, and hands-on animal care). Identify and target appropriate audiences. Brand management, advertising, marketing communications, public and media relations, social marketing. Serve as creative and editorial director.

Serves as a founding Board Member for Open Paw®, an animal education nonprofit and animal training resource. Providing people and their pets the tools they need to build a lasting and successful relationship, Open Paw offers expert information to help people BEFORE they choose a new pet, AFTER they bring their new dog or cat home, and DURING their ongoing relationship with their companion animal.Responsible for creating awareness about Open Paw to the community both the public and shelter communities. Successfully organized and implemented community lecture series with world renowned animal behavior expert, Dr. Ian Dunbar over multi-year period.Collaborative leader and strategic thinker communicating great passion and empathy for animals, especially pet dogs. In addition to Board duties, have worked with and volunteered with Bay Area animal organizations such as Sirius Puppy Training, Tony LaRussa's Animal Rescue Foundation and Berkeley East Bay Humane Society.

Oakland, California, Us

Overall general management and responsibility for audiences attraction and engagement. Capturing earned revenue through creation of exhibitions, planetarium shows and public programs. Development of sales programs, business development opportunities and special events. Deliver on corporate brand through consistent and outstanding visitor & customer experience, exceeding expectations. Direct budgets, grant proposals and awards along with 26 member staff.

Oakland, California, Us

Responsible for advertising, marketing and branding of organization, earned revenue through sales, facility rentals, membership and gift store channels. Marketing communications, website, press and media relations, digital and social marketing, event planning and execution. Directed budget planning and execution, developed annual strategic marketing plans, campaigns and initiatives and 19 member team.Reorganized, redesigned and relaunched corporate website. Succesfully increased attendance and revenue generation during previous two years of economic challenges. Created and executed transformational rebranding and awareness campaign for mid-sized museum. Instituted strategic marketing offense plan just prior to economic downturn, positioning company to take advantage of upturn when it arrives. Employed acquisition and retention program for membership program. Directed departmental functions of marketing, sales, marketing communications, social networking, media and public relations, visitor services, gift store, graphic design, advertising and membership. Simultaneously planned and executed re-branding campaign and 125th signature anniversary celebrations. Negotiated and obtained over $300K in media and advertising sponsorships year over year. Motivated and inspired cross departmental teams. Especially proud of how team worked together to accomplish corporate and departmental goals resulting in increased awareness, revenue and attendance.

Community liaison working with Positively Oakland to develop strategies and activities for Oakland, CA.

Dallas, Tx, Us

Sales and marketing consultant to Key Accounts for the AT&T Yellow Pages business. Consulted on overall marketing mix, suggesting integration strategies to drive revenue for clients. Art directed advertising display ads, ad copy creation and new industry revenue opportunities.Business Development, managed book of business and maintained and nurtured client relationships.

Espoo, Southern Finland, Fi

Creative Services ManagerStreamlined processes and created electronic production schedule generator and creative brief forms. Managed projects across all departments. Liaison to both sales and product divisions, translating complex product data into easy to present presentations and collateral material. Managed and assigned work flow to graphic design teams. Trafficked creative schedules and deadlines. Outside print buyer for $1 million dollar budget to come in on deadline and under budget.Demand Generation and Business Development. Traveled with sales teams throughout US as in-house marketing consultant. Developed revenue generation and marketing strategies, presented to Ascend/Lucent prospective clients as sweetener to a product deal.Specialized in B2C within B2B process.Successful in creating $3 million dollar sales pipeline for Lucent customer resulting in direct multi-year sale of equipment. Employed test strategies to direct marketing campaigns to determine appropriate client product offerings.

Bachelor Of Science, Business Administration - Marketing

Diploma