Fleur Barlow Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Managing a team of skilled customer service consultants through structural and procedural change in preparation for the merge of City West Water with Western Water to become Greater Western Water.

Melbourne, Victoria, Australia

Analysing market research data to provide actionable insights with recommendations for future advertising campaignsDesigning concise and visually arresting results presentationsDesigning surveys that effectively achieve research objectivesCustomer Lifecycle Management via email and phone and ROI optimisation

Melbourne, Australia

Created succinct and inspiring insights narratives from multiple data sources to support advertising strategy development, balancing client budgets and marketing objectives with News Corp’s revenue and conversion targets. Supported campaigns worth $50,000 to $2 million each, by developing market research and campaign measurement solutions, internally and with external suppliers.

Brisbane, Australia

Created compelling and actionable insights narratives for sales teams’ proposals and responsesCollated, analysed and interpreted complex economic data from Australian Bureau of Statistics, Queensland Government Statistician’s Office, Tourism Research Australia, Westpac-Melbourne Institute, Reserve Bank of Australia and other industry bodies and concisely communicate for Senior Leader briefingsSubject Matter Expert in data mapping software, including commendations from interstate managersRegular reporting of data from emma, SMI, AdEx, Nielsen Digital Ratings, Nielsen Market Intelligence, Adobe Site Analytics, AMAA and competitive media tracking

Brisbane, Australia

Created phone and email campaigns for successful customer lifecycle management for The Courier-Mail, The Sunday Mail, Quest Community Newspapers and Gold Coast Publications. Analysed the success of phone and email campaigns and created strategies to maximise return on investment.Developed sales collateral for regular feature pages in all South-East Queensland NewsLtd publications. Ensured data accuracy for NewsAdvantage Brisbane as Divisional Data Steward.

Coached and developed a team of 16 advertising consultants who regularly produced advertising revenues in excess of $200,000 per week for The Courier-Mail, The Sunday Mail and Quest Community Newspapers, including Sales and Advertising Design coaching.

Detailed and precise research for inclusion in published scholarly journal articles and books in the field of Post-colonial theatre, Theatrical spaces and Australian theatre history

Maximising internal sales opportunities and liaising between sales and production departments

Master Of Business Administration - Mba

Masters Communication, Marketing & Organisational Communication

Ba (Hons) Ia, Drama, English Literature

Alrene Sykes Memorial Prize for Excellence in a dissertation in the field of Australian Literature, Drama or Film