Hi, nice of you to drop by.Let me introduce myself.I'm a self-driven consumer and market insights leader, with nearly a decade of research expertise and more than four years of leadership experience at Samsung Electronics.As member of Samsung Switzerland's Marketing LT, I am responsible for planning, execution and budget management of all insights programs spanning across all of Samsung's product ranges with a yearly revenue stream totaling hundreds of millions of CHF.To nurture my innate curiosity about people and human behaviour, I received academic training (incl. a master's degree) in sociology, human geography, and cultural anthropology at universities in Germany and Spain.Starting at a boutique research agency in Switzerland, I honed my skills in B2B and qualitative research across various industries, with focus on FMCG and luxury goods. Transitioning to Samsung, I embraced the fast-paced world of consumer electronics.I built a best-in-class insights function by introducing several key strategic insights initiatives at Samsung Austria & Switzerland. These range from the introduction of continuous brand health tracking, holistic advertising effectiveness measurements and an agile insights platform to innovative and engaging ways of cross-functional collaboration to ensure actionability of insights. All with the final goal of empowering stakeholders to take the best-informed business decisions. Working across different markets, languages and cultures is an experience I thoroughly enjoy when engaging in the many multi-country projects that I conduct together with my colleagues across Europe and the globe.Team leadership is the privilege to guide and inspire others towards a common goal, fostering the growth of many. I strive to lead by example and to embody the values and principles I expect from my team. To build trust and a productive work environment has proven to be the most effective way of building a high-performing team that is able to deliver sustained value to the business.With a great passion for sharing knowledge, I plan and lead internal cross-functional workshops, such as evidence-based advertising masterclasses and data literacy sessions. Additionally, I'm committed to nurturing the next generation of marketers through an annual customer journey workshop for Bachelor and Master students of Business Administration at the University of Applied Sciences Lucerne.Let's talk insights.Let's learn and grow.Let's connect.