Aylin Guler Email & Phone Number

Zollikon, Zh, Ch

Zurich, Switzerland

As leader of a dynamic ten-person team, together we contribute to Samsung's Smartphone, Wearable, and Tablet business in Switzerland. My role has evolved to encompass not only Product Management but also Financial Planning and Supply Chain Management functions, broadening our impact on the company's success.I am charged with setting ambitious targets for turnover, profitability, and market share. My oversight extends to customer contract reviews, product mix optimization, and new product introductions, ensuring our competitive edge in the market.A key responsibility involves providing strategic, high-quality updates to the leadership team and synthesizing insights from various sources to inform business decisions.Key Achievements:► Profit & Growth: Drove significant increases in profitability and turnover by boosting the market share of premium products in Switzerland.► Commercial Strategy Leadership: Developed and executed commercial and product strategies that established clear performance metrics and promoted a cohesive direction.► Brand Integrity: Managed sales team's promotional strategies, both tactical and seasonal, to maintain premium brand positioning in the market.► Operational Excellence: Improved stock planning and supply chain efficiencies through ongoing process enhancements.► Team Empowerment: Elevated team productivity and morale through targeted training, recognition initiatives, and team-building events.

Switzerland

United Kingdom

My role is to manage the tablet segment, which is the company’s third-largest business unit. My primary objective is to turn the previously loss-making tablet business into a profitable entity while providing strategic direction to 17 subsidiaries across Europe.Key achievements:► Profitability Turnaround: Executed operational improvements by optimizing the product portfolio, discontinuing unprofitable products, introducing a commercial strategy and launching flagship tablets which led to enhanced profitability.► Elevated Brand Presence: Harmonized marketing communications across Europe, elevating brand consistency and recognition.► Market Share Growth: Increased the market share of flagship tablets by 5% through targeted marketing and sales strategies.► Risk Management: Developed and executed research-driven strategies for new product segment launches, successfully minimizing potential risks and ensuring a smooth market entry.

United Kingdom

Digital Imaging was a new division and I joined a three-person team to establish in-house intelligence on markets and competitors. Similar to a start-up, the operations lacked structure and I introduced procedures and targets to facilitate business development. Our team was a useful resource for 17 subsidiaries, enabling them to meet their sales targets by setting and monitoring KPIs.Key achievements:► Foundation of Intelligence Operations: Developed the department’s market and competitive intelligence capabilities from scratch, establishing a robust framework for ongoing analysis.► Strategic Influence: Played a key role in shaping global, European, and local growth strategies across 17 subsidiaries by providing insights on market and consumer trends, emerging technologies, channel dynamics, competitor strategies and pricing trends.► Market Share Growth: Leveraged intelligence insights to inform and enhance global and European growth strategies, contributing to a notable increase in market share (from fifth to second within three years) and successful ventures into new business areas.► Premium Category Sales: Achieved a more than 50% increase in sales within the premium category through targeted intelligence and strategic initiatives.

United Kingdom

Key achievements:► Strategic Engagement: Worked with the world’s leading technology firms and interacted with top level executives to help define growth strategies and how to capture new opportunities. ► Analytical Leadership: Led 2-5 analysts to develop comprehensive analysis on global and EMEA IT market trends, emerging markets and technologies, SWOTs, go-to-market strategies.► Exceptional Performance: Youngest team member responsible for top technology clients, published reports above expectations.

United Kingdom

Key achievements:► Technology Forecasting: As a Market Intelligence Analyst in the Global Strategy Department at Motorola Mobility, I specialized in forecasting mobile technology adoption trends and developing in-depth product competitiveness assessments of future products.► Influential Reporting: Produced strategic reports on emerging technologies, mobile content, services, and applications, providing crucial insights that informed the company’s product strategies and market positioning.

Berlin Area, Germany

At Motorola, I added to the firm’s competitor intelligence and tracked performance using in-depth research and analysis of market share, segmentation and growth for the EMEA region.► Selected as an AISEC success story, the world's largest youth-run organization that develops young people’s leadership potential, which was communicated to all university students

Izmir, Turkey

Completed three summer internships spanning technology, electronics and automotive manufacturing.► BOSCH: Introduced process improvements in R&D.► Vestel Electronics: Enhanced TV assembly lines’ productivity by conducting simulations and analysis.► Cevher Group: Worked in HR on recruitment and training.

Business Creativity And Innovation

The IMD Business Creativity and Innovation course helps unlock your creative potential, avoid innovation traps, refine breakthrough ideas.

Executive Mba - Strategy & Leadership

Activities and Societies: Member of London Business School’s Technology, Marketing, Media, Entrepreneurship, Emerging Markets, Healthcare.

Bachelors In Science, Industrial Engineering, 3.58 Out 4.00

Activities and Societies: Ranked #2 among the graduated 85 students Industrial engineering is also known as business engineering.