Aylin Guler

Aylin Guler Email and Phone Number

Head of Product and Business Operations @ Samsung Switzerland
Zollikon, ZH, CH
Aylin Guler's Location
Zollikon, Zurich, Switzerland, Switzerland
About Aylin Guler

With over 20 years of experience in technology and business, I am deeply committed to driving profitability, growing businesses and launching successful products. As an experienced leader with an engineering background and an Executive MBA, I lead commercial strategies that blend deep market analysis, competitor insight, and critical thinking. My entrepreneurial spirit champions the belief that success favours risk-taking. My approach to leading businesses hinges on bold decision-making—phasing out underperforming products and discontinuing operations that diverge from our strategic goals, while simultaneously embracing innovation and emerging trend adoption to lead in rapidly evolving markets.I am highly motivated and focused on developing clear, customer-centric strategies that deliver measurable results for clients and the company. My responsibilities at Samsung include overseeing the Product Management, Financial Management, and Supply Chain Management functions for smartphones, wearables, and tablets in Switzerland. I ensure thorough execution and continuous performance monitoring across product lifecycles to meet and exceed financial targets and business objectives.To me, leadership is fundamentally about people. I strive to build and nurture high-performing teams, promoting a culture of growth and innovation. My leadership style is collaborative and inclusive, aimed at empowering my team, providing encouragement, and fostering an empathetic workplace grounded in trust and integrity.I am passionate about sharing insights and collaborating within the industry. If you are looking for a guest speaker or are interested in potential collaborations, please connect with me here on LinkedIn.My areas of expertise include ▪︎ Business Leadership ▪︎ Business Strategy ▪︎ Business Growth ▪︎ New Business Development ▪︎ Strategic Marketing ▪︎ Product Management ▪︎ Go-to-market (GTM) ▪︎ Innovation ▪︎ Market Research ▪︎ Competitor Analysis ▪︎ Leadership and Team Development ▪︎ Cross-functional Team Management

Aylin Guler's Current Company Details
Samsung Switzerland

Samsung Switzerland

View
Head of Product and Business Operations
Zollikon, ZH, CH
Website:
samsung.ch
Employees:
222
Aylin Guler Work Experience Details
  • Samsung Switzerland
    Head Of Product And Business Operations
    Samsung Switzerland
    Zollikon, Zh, Ch
  • Samsung Switzerland
    Head Of Product Management And Operations
    Samsung Switzerland Jun 2016 - Present
    Zurich, Switzerland
    As leader of a dynamic ten-person team, together we contribute to Samsung's Smartphone, Wearable, and Tablet business in Switzerland. My role has evolved to encompass not only Product Management but also Financial Planning and Supply Chain Management functions, broadening our impact on the company's success.I am charged with setting ambitious targets for turnover, profitability, and market share. My oversight extends to customer contract reviews, product mix optimization, and new product introductions, ensuring our competitive edge in the market.A key responsibility involves providing strategic, high-quality updates to the leadership team and synthesizing insights from various sources to inform business decisions.Key Achievements:► Profit & Growth: Drove significant increases in profitability and turnover by boosting the market share of premium products in Switzerland.► Commercial Strategy Leadership: Developed and executed commercial and product strategies that established clear performance metrics and promoted a cohesive direction.► Brand Integrity: Managed sales team's promotional strategies, both tactical and seasonal, to maintain premium brand positioning in the market.► Operational Excellence: Improved stock planning and supply chain efficiencies through ongoing process enhancements.► Team Empowerment: Elevated team productivity and morale through targeted training, recognition initiatives, and team-building events.
  • Women For The Board
    Member
    Women For The Board Mar 2024 - Present
    Switzerland
  • Samsung Electronics
    European Marketing Manager, Samsung Ehq
    Samsung Electronics Feb 2014 - Mar 2016
    United Kingdom
    My role is to manage the tablet segment, which is the company’s third-largest business unit. My primary objective is to turn the previously loss-making tablet business into a profitable entity while providing strategic direction to 17 subsidiaries across Europe.Key achievements:► Profitability Turnaround: Executed operational improvements by optimizing the product portfolio, discontinuing unprofitable products, introducing a commercial strategy and launching flagship tablets which led to enhanced profitability.► Elevated Brand Presence: Harmonized marketing communications across Europe, elevating brand consistency and recognition.► Market Share Growth: Increased the market share of flagship tablets by 5% through targeted marketing and sales strategies.► Risk Management: Developed and executed research-driven strategies for new product segment launches, successfully minimizing potential risks and ensuring a smooth market entry.
  • Samsung Electronics
    European Market Intelligence Manager, Samsung Ehq
    Samsung Electronics Dec 2010 - Feb 2014
    United Kingdom
    Digital Imaging was a new division and I joined a three-person team to establish in-house intelligence on markets and competitors. Similar to a start-up, the operations lacked structure and I introduced procedures and targets to facilitate business development. Our team was a useful resource for 17 subsidiaries, enabling them to meet their sales targets by setting and monitoring KPIs.Key achievements:► Foundation of Intelligence Operations: Developed the department’s market and competitive intelligence capabilities from scratch, establishing a robust framework for ongoing analysis.► Strategic Influence: Played a key role in shaping global, European, and local growth strategies across 17 subsidiaries by providing insights on market and consumer trends, emerging technologies, channel dynamics, competitor strategies and pricing trends.► Market Share Growth: Leveraged intelligence insights to inform and enhance global and European growth strategies, contributing to a notable increase in market share (from fifth to second within three years) and successful ventures into new business areas.► Premium Category Sales: Achieved a more than 50% increase in sales within the premium category through targeted intelligence and strategic initiatives.
  • Gartner
    Research Analyst
    Gartner Jun 2008 - Dec 2010
    United Kingdom
    Key achievements:► Strategic Engagement: Worked with the world’s leading technology firms and interacted with top level executives to help define growth strategies and how to capture new opportunities. ► Analytical Leadership: Led 2-5 analysts to develop comprehensive analysis on global and EMEA IT market trends, emerging markets and technologies, SWOTs, go-to-market strategies.► Exceptional Performance: Youngest team member responsible for top technology clients, published reports above expectations.
  • Motorola Mobility (A Lenovo Company)
    Market Intelligence Analyst, Global Strategy Department
    Motorola Mobility (A Lenovo Company) Sep 2006 - May 2008
    United Kingdom
    Key achievements:► Technology Forecasting: As a Market Intelligence Analyst in the Global Strategy Department at Motorola Mobility, I specialized in forecasting mobile technology adoption trends and developing in-depth product competitiveness assessments of future products.► Influential Reporting: Produced strategic reports on emerging technologies, mobile content, services, and applications, providing crucial insights that informed the company’s product strategies and market positioning.
  • Motorola Solutions
    Strategy Trainee (Aiesec), Emea Strategy Department
    Motorola Solutions Jul 2005 - Aug 2006
    Berlin Area, Germany
    At Motorola, I added to the firm’s competitor intelligence and tracked performance using in-depth research and analysis of market share, segmentation and growth for the EMEA region.► Selected as an AISEC success story, the world's largest youth-run organization that develops young people’s leadership potential, which was communicated to all university students
  • Bosch, Vestel Electronics And Cevher Group
    Summer Internships
    Bosch, Vestel Electronics And Cevher Group Jun 1997 - Oct 2004
    Izmir, Turkey
    Completed three summer internships spanning technology, electronics and automotive manufacturing.► BOSCH: Introduced process improvements in R&D.► Vestel Electronics: Enhanced TV assembly lines’ productivity by conducting simulations and analysis.► Cevher Group: Worked in HR on recruitment and training.

Aylin Guler Education Details

Frequently Asked Questions about Aylin Guler

What company does Aylin Guler work for?

Aylin Guler works for Samsung Switzerland

What is Aylin Guler's role at the current company?

Aylin Guler's current role is Head of Product and Business Operations.

What schools did Aylin Guler attend?

Aylin Guler attended Imd, London Business School, Dokuz Eylül Üniversitesi.

Who are Aylin Guler's colleagues?

Aylin Guler's colleagues are Melajka B., Lisa Galletta, Urs Moesler, Samuel Wiesendanger, Boram Kim, Bruno Pileggi, Cyril Münst.

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