Flora Chen Email & Phone Number

Guangdong, China

Guangzhou, Guangdong, China

• Led expansion in Greater China & Southeast Asia for Setra Group AB, positioning the company as a key player in sustainable wood products, contributing to a significant increase in market share and revenue through.
• Negotiated high-level trade agreements and partnerships, leveraging geopolitical and economic trends to secure advantageous positions for Setra Group AB in emerging markets, resulting in enhanced export volumes to Asia.
• Oversaw the integration of advanced supply chain protocols and sustainability practices, aligning with FSC® and PEFC standards, to fortify Setra's reputation for responsible forest management and eco-friendly production.

Guangzhou, Guangdong, China

• Spearheaded strategic market entry and expansion initiatives across Greater China and Southeast Asia, enhancing Setra Group AB's footprint in the global construction and wood products industry by leveraging.
• Orchestrated collaborations with key stakeholders, including Sveaskog and Mellanskog, to ensure sustainable supply chain practices, meeting FSC® and PEFC certification standards, thereby reinforcing Setra's commitment.
• Directed regional sales and operational activities, establishing sales offices and increasing export sales to Asia, supporting the company's strategic objective to be a leader in climate-friendly products and solutions.

Guangzhou, Guangdong, China

• Business in China
• Spearheaded project sales and pre-sales activities, incorporating advanced market entry strategy formulation and competitive analysis for Swedish firms aiming at the Chinese market; developed tailored business.
• Orchestrated scheduling and project governance; employed strategic resource allocation and agile management practices to adapt to evolving market conditions; facilitated cross-functional team collaboration and.
• Directed resource management throughout project execution phases; formulated and executed deliverable strategies, resulting in high-impact presentations and reports that synthesized market analysis findings, business.
• Conducted dialogues with senior executives of Chinese corporations to assess investment intentions and align opportunities with Sweden's economic landscape, incorporating geopolitical insights and market entry.
• Analyzed Chinese enterprises' investment criteria with a focus on sector-specific demands, regulatory frameworks, and financial modeling to tailor investment solutions that facilitate their expansion into the Swedish.

Master Of Social Science, Sustainability Leadership And Governance

Master Of Science, Sustainability And Managerment, Distinction

Activities and Societies: Exchange student to National University of Singapore (NUS). Modules Included: Principles of Sustainability.