Flora Li Email & Phone Number

Shanghai City, China

•Oversaw digital marketing platforms including WeChat, Weibo and LinkedIn (collaboration with influential official accounts, followers increased by 50%)• Led the planning of fundraising gala dinner(with an impressive theme, combined time traveling with the company's future strategic planning, by providing interactive experience) and anniversary photo exhibition • Monitor corporate brand assets building, online Brand Center and brand materials update and maintenance, including corporate brochure, corporate overview presentations, posts, and other internal branding materials.• Support other activities in public affairs and branding initiatives as assigned.• Maintain great relationship with sponsors and support their brand CSR events

Shanghai City, China

1. Trading marketing activities • Working closely with distributor and retailers on sales planning and providing GWP & incentive program support to achieve the sales target• Develop and implement local in-store /out of store events and promotion to drive sales • Manage store marketing supporting materials, eg: sales manual, cooperated magazine, holiday package • Plan CRM program to maintain VIPs 2. Advertising campaign (Print, Digital & OOH)• Executing GGWJ annual media plan and evaluating opportunities including magazines, newspapers, outdoor billboards and digital with medias• Involving into the proposal package negotiation with sales in media; monitoring the execution and adjusting the plan to maximize the cost efficiency.• Analysing and reporting the result of all kinds of media investment when the on-air period ends. 3. Public Relation• Establishing and maintaining strong relations with relevant PR and media contacts within China• Monitoring and overseeing all requests and enquiries from journalists• Managing daily work with PR agency, including propose angles and themes where Gucci could be integrated editorially and daily shooting.5. Event Experience:• Plan, organize and implement brand road show in Xi’An, Shijiazhuang and CD• Organize sales meeting with distributors• Communicate with agencies for the preparation of event • Review activity result by sale (ROI), media feedback and qualitative feedback. Utilize the learning into future activity planning;• Provide oversight for agency including expected deliverables (monthly splits, spending update, etc.) and timeline.

Shanghai

• Reported to Gucci Watch and Jewellery Managing Director in China, HongKong and Macau• Provide efficient assistant to MD (daily, weekly, monthly schedule of planning and management)• Business trip planning and co-ordination for whole team• Responsible for expense claims and checking• Support daily office administration and office maintenance• Responsible for all visitors from HQ travel and accommodation plan• Control of office administrate cost and usage• Special projects' coordination (internal sale/ sales meeting/ brand managertraining/product committee)

Master'S Degree, International Human Resource Management

Undergraduate, Business Administration, Management And Operations