Digital Marketing And Content Creator
CurrentOrganic Content Scheduling: Developed and managed a strategic content calendar for social media, driving engagement and community interaction.Digital Advertising Campaigns: Created and executed targeted campaigns on Meta and Google Ads for various segments, including the winery, cellar door, restaurant, lodge and spa, and resort, resulting in increased brand awareness and customer conversions.Email Marketing: Crafted engaging copy for email campaigns, reaching our community effectively and enhancing customer retention through tailored messaging.Content Creation: Produced and edited high-quality photography and drone footage, showcasing our offerings and creating compelling visual narratives.Data Analysis & Reporting: Conducted weekly data analysis and reporting to assess campaign performance and market trends. This included competitive analysis to identify opportunities and inform strategic decisions, ultimately improving ROI.Google Tag Management: Audited and fixed Google Tags across websites to ensure accurate tracking and data collection for marketing efforts.Influencer Collaborations: Organized and managed partnerships with influencers, enhancing brand visibility and driving traffic to our venues.Website Management: Made updates and edits to our website using the Silverstripe platform, ensuring content accuracy and SEO optimization.Wine Offerings & Experience Development: Participated in brainstorming sessions to innovate and enhance our wine offerings and experiences, including planning a mini refurb to elevate the customer journey.Process Improvement Research: Investigated and implemented strategies to enhance digital marketing processes, aiming to optimize reporting and increase ROI.Audio & Video Production: Recorded and produced audio and video content for conferences and organic marketing initiatives, contributing to a cohesive brand story.
