Flora Felisberto Email & Phone Number

Boston, MA, US

Boston, MA, US

New York, New York, US

Leading the Global Revenue Marketing team, I oversee demand generation, marketing operations, web and digital strategy, customer marketing, and the BDR organization, all with a focus on driving qualified pipeline for the global sales team.

Boston, Massachusetts, US

Led the Global Growth Marketing team to scale the OutSystems demand generation engine and drive revenue growth.

Boston, Massachusetts, US

Leading a team of 7 amazing demand gen and marketing ops rock stars, I was responsible for delivering sales accepted leads (SAOs) and qualified pipeline for Rapid7’s North American business. Together, we supported a team of 27 BDRs and over 150 account executives through highly targeted inbound campaigns and account-based marketing (ABM).

Minneapolis, Minnesota, US

Responsible for leading the programs and operations team and raising awareness for Perfecto. Oversee all paid digital channels (search, display and retargeting, syndication, and email marketing) as well as account-based marketing (ABM). Lead all marketing operations including lead management, funnel optimization, analytics, KPI definitions and reporting..

Minneapolis, Minnesota, US

Boston, Massachusetts, US

Reporting to the CMO, I oversaw Mendix’s demand generation efforts and executed multi-channel marketing programs to generate qualified leads. This was a revenue-driven marketing role requiring extensive understanding of lead management, sales and marketing alignment, and funnel conversions.

Waltham, MA, US

• Verivo is a leading provider of enterprise mobility software. Verivo's platform empowers mobile app developers to build enterprise mobile apps quickly and easily and across multiple devices.
• Responsible for planning and implementing Verivo’s lead generation programs including content syndication, in-house and third party emails, webinars, PPC, and banner ads. Achieved lead gen goals every single quarter.
• Developed and implemented demographic and behavioral lead scoring programs allowing sales to prioritize best leads. Helped manage Verivo’s marketing budget and over 20 vendors. Prioritized marketing spend and helped.
• Managed and ran 2-4 webinars per month. Worked cross-functionally with product marketing and technology teams as well as partners and analysts to develop webinar promotion and content.
• Developed one of Verivo’s most successful lead gen campaigns – eBook: The Mobile Architect’s Guide to PhoneGap and HTML5 in the Enterprise.

Munich, Bavaria, DE

• Brainloop is a provider of secure online work spaces that allow companies to protect their most confidential documents.
• Planned and executed lead generation programs that grew Brainloop's opt-in database by 135% in less than 2 years.
• Worked with agency to implement SEO best practices resulting in a 90% growth in organic leads and 30% growth in web traffic per month.
• Optimized Google Adwords program and grew PPC leads by 22% month over month.
• Implemented A/B landing page testing, increasing conversions by 36%.
• Responsible for the development and promotion of white papers and videos, including writing, designing and editing.

Vancouver, Washington, US

• ZoomInfo is a search engine that provides business intelligence on people and companies around the world.**** Promoted to Marketing Manager in 2009
• Coordinated lead gen efforts via email marketing, online advertising and nurture programs to help build new eCommerce business from the ground up.
• Helped launch and administer integrated technology platforms: Salesforce.com, Eloqua, Google Analytics, Google Website Optimizer.
• Executed online marketing campaigns resulting in over $800k in revenue.
• Helped produce webinars for audiences up to 600. Webinar activities resulted in over $128k in revenue.
• Managed production of newsletter, developed content for case studies, InSite reports, surveys and white papers.

Vancouver, Washington, US

Austin, Texas, US

• Demantra (acquired by Oracle) is a provider of demand management, sales and operations planning, and trade promotions management solutions.
• Supported VP of sales and Marketing on direct mail and online marketing campaigns to drive lead generation.
• Provided close support for monthly webinars.
• Planned and co-managed the company’s annual User Conference for over 100 customers.
• Managed website design and content including graphics creation and HTML coding.