Floraidh Clement Email & Phone Number

Berlin, De

Berlin, Germany

I'm developing the infrastructure around TikTok at GetYourGuide, and am responsible for leading the strategy of the channel.

Berlin, Germany

Berlin, Germany

- managing a team of agencies and freelancers to plan and implement an engaging content calendar, grounded in rigorous testing and data- working closely with social media customer service team to ensure appropriate tone of voice and share best practices- handling always-on upper funnel Meta and TikTok paid campaigns, identifying and executing on testing opportunities to optimise content performance- leading the company’s first TikTok test and guiding internal education on the platform- Key results: 36% Instagram growth in 2022, 206% growth in TikTok following in first 8 weeks of launch, with a cost per follower of <0.50€.

Berlin, Germany

- devised first social media marketing strategy as marketing employee #2 at a young mobility startup: channel setup, analytics, content strategy, community management and asset creation for LinkedIn, Instagram and TikTok - assisted with recruitment of entire marketing team- produced first photoshoots for organic and paid social media assets- penned LinkedIn communications for executive team- tested community initiatives internally- took a proactive role in overall content strategy, leading weekly editorial meetings to identify holistic content opportunities- people management of two interns*affected by reduction in workforce.

Listed as one of the top contributors for Europe's leading publication covering startups, tech and entrepreneurship, with a focus on social media/marketing how-tos for early-stage startups, sustainability, and diversity.

Berlin, Germany

Internally transferred to global team in newly created position following closure of the UK market. - Execute social media strategies for all products & integrate social activations into broader marketing plans to support key business objectives and drive customers' engagement - Coordinating and managing production of a monthly social media calendar across multiple social platforms (Facebook, Instagram, LinkedIn, Twitter)- Provide social listening insights and valuable social feedback to various business units, including product and customer service - Managing day-to-day operational aspects as well as cross-functional projects end-to-end, including campaign timelines and deliverables, as well as the successful training programme of social care teams. - Develop and execute A/B testing programs to improve campaign performance through optimization of bids, device, audience segments, geo and demo targets, creative, etc- Monitor and share best practices and emerging trends within the digital / social space- Responsible for department internal community building; Independently writing and distributing the monthly social media department newsletter as well as the PR newsletter social segment - For an interim period (March-July) I took on an additional scope working within the content team, creating SEO-friendly blogs, CRM communications, and proofreading articles from freelancers

Berlin Area, Germany

As the dedicated Social Media Specialist for the UK market, my role involved owning the short and long term social media strategy, driving activity through paid, owned and earned channels. Responsibilities included:- Creating, developing and implementing a quarterly strategy, focused on community growth, sentiment and engagement- Creating original content and adapting global initiatives to drive engagement across local social media channels, from large-scale campaigns to UK-specific activations - Engaging and growing N26 UK community, as well as key influencers and thought leaders in British fintech, developing strong networking skills - Managing relationships with third party vendors, including influencer agencies and freelancers- Training and working closely with the UK social media customer service team to align on tonality and improve customer experience

Berlin Area, Germany

Working as part of a small social media team for the UK market, I was responsible for the distribution of travel content across all social media channels in order to fuel growth across the whole funnel. Responsibilities included:- Creating daily Facebook and Instagram posts to showcase our brand - Researching trending travel topics to create snackable magazine articles, many of which gained 10,000+ sessions - Writing copy for various campaigns, as well as organised, executed, and evaluating results for the UK market- Taking part in social listening to pinpoint trends and conversations within the community, before and analysing findings to be shared across the global social media team

Glasgow, United Kingdom

My first social media role was a newly created position at the university's legal representative body for students, which I balanced alongside my studies.Responsibilities included:- Updating the social media channels (Twitter, Instagram, Facebook) and developing a voice which was both fun and informative.- Creating content for the website, including newsletters and bulletins. - Collaborating with departments within the organisation to create more tailored communications strategies.- Live Tweeting council meetings and SRC events.

Greater Glasgow Area

Alongside my studies and work at the GUSRC, I also freelanced for multiple social enterprises during my final year at the University of Glasgow. Clients included Positively Scottish, a non-profit magazine celebrating the good deeds from Scots all over the globe, and MsMissMrs, a CIC supporting women's empowerment through wellbeing.

Glasgow, United Kingdom

Glasgow, Scotland, United Kingdom

Glasgow, United Kingdom

Glasgow, United Kingdom