Flora Lu Email & Phone Number

Cupertino, Ca, Us

Los Gatos, California, United States

- Point of contact for subscriber data/model related subjects across teams - Manage meetings and documentation, work with the Data Science and Engineering team to align metrics and reporting, create one source of truth - Analyze acquisition and retention trends, assess the impact of original titles / product or payment initiatives / competition etc. on subscriber growth, conduct market research and subscriber profile & behavior study, therefore provide findings and insights to… Show more - Point of contact for subscriber data/model related subjects across teams - Manage meetings and documentation, work with the Data Science and Engineering team to align metrics and reporting, create one source of truth - Analyze acquisition and retention trends, assess the impact of original titles / product or payment initiatives / competition etc. on subscriber growth, conduct market research and subscriber profile & behavior study, therefore provide findings and insights to facilitate strategic planning and decision-making for senior executives- Key contributor to the new hire orientation and onboarding process- Practice and advocate diversity, equity and inclusion Show less

Los Gatos, California, United States

- Segment existing and potential subscriber base and analyzing key predictors of subscriber acquisitions and cancellations to recommendations to improve marketing efficiency and subscriber retention - Identify critical analyses to optimize marketing spend and maximize profitability - Analyze impact of specific actions and results from price and promotion testing - Understand and refine customer lifetime value analyses to guide spending and investment decisions - Research, track,… Show more - Segment existing and potential subscriber base and analyzing key predictors of subscriber acquisitions and cancellations to recommendations to improve marketing efficiency and subscriber retention - Identify critical analyses to optimize marketing spend and maximize profitability - Analyze impact of specific actions and results from price and promotion testing - Understand and refine customer lifetime value analyses to guide spending and investment decisions - Research, track, and generate insights in competitive entertainment landscape and overall market trends - Utilize external and internal sources to develop understanding of consumer behavior and competition - Develop insightful presentations that summarize this data and facilitate decision-making for senior Netflix management - Support senior management on all relevant marketing and subscriber analysis Show less

Campbell, California, United States

- Developed KPIs to monitor day-to-day development, implementation, and management of customer acquisition & retention programs to ensure things are on track- Responsible for researching and identifying strategies to drive continuous usage & build positive brand image so as to reduce churn & achieve high loyalty and advocacy- A subject-matter expert and go-to person across the organization for all analytical subjects related to marketing

San Francisco, California, United States

- Conducted trend, segmentation and cross-tab analyses on large and complex online consumer data related to Cancellation, Churn, Retention, Net Promoter Score, Loss Ratio, Lifetime Profit, and ROI etc. to provide temperature check for the business performance - Applied statistical theories and modeling techniques to generate forecasting models to predict the Likelihood of Renewal Cancellation, Policy Lifetime, and Churn & Retention Rate for the near term so as to drive customer… Show more - Conducted trend, segmentation and cross-tab analyses on large and complex online consumer data related to Cancellation, Churn, Retention, Net Promoter Score, Loss Ratio, Lifetime Profit, and ROI etc. to provide temperature check for the business performance - Applied statistical theories and modeling techniques to generate forecasting models to predict the Likelihood of Renewal Cancellation, Policy Lifetime, and Churn & Retention Rate for the near term so as to drive customer intervention initiatives such as email communication and loyalty programs etc.- Managed weekly and monthly reports, kept the senior executive informed about the future projections around key retention metrics to stay ahead of red flags Show less

Executive Mba

Bachelor, Mathematics

Master'S Degree, Applied Statistics

Related Courses - Probability and Statistics (I, II) - Real Analysis - Stochastic Modeling - Response Surface Methodology - Bayesian Data.