Florence Henry-Leroux Email & Phone Number

Zürich, Zh, Ch

Franklin Lakes, New Jersey, Us

Heading Corporate Marketing, Omnichannel, ESG comm . Team of 7 Initiated and Leading the Omnichannel Acceleration for BD Central Europe. Sparking GenAI adoption BD Portfolio spans from Hospital Everyday Essentials to fully automated Laboratory Solutions , Medication Management Systems , including innovative technologies for hernia repair, translational Research and advanced Patient Monitoring. $17 billions Sales

Boston, Ma, Us

MedWorld is a boutique healthcare Merger & Acquisition firm specialized in value growth for mid-market MedTech, HealthTech, BioTech, BioMed, Medical Device, Life Sciences and Healthcare companiesWe operate globally in Exit strategy, Sell/Buy M&A, Enterprise Value Growth

Strategic and operational support for HealthTech & MedTech companies to grow, scale, partner or exit. 20 years of rounded experience , network and track record to- manage Healthcare Brands & Portfolios in Europe and US- pioneer and develop markets (patient monitoring, depression, lifestyle drugs)- strategic & operational commercialization: marketing, sales, digital, business development, consulting- upscale commercial capabilities : Medical Marketing, Med Affairs, Launch excellence, Field Force- deploy and scale Digital Marketing and Omnichannel - source innovation - start-ups exits/acquisitions, acquisitions tuck-in in buyer portfolio

St. Gallen, Switzerland, Ch

BRAND LEAD for Iron Franchise - $M800, 80 Geographies- Head the Crossfunctional Iron Brand Council (Medical Affairs, Regulatory ,Access ,Legal , Ops, Marketing , GBUs) - Short & long strategy and investments across all functionsGLOBAL MARKETING LEAD - team of 8 Marketing Directors/managersACHIEVEMENTS : US$1 billion landmark - Above market growth - Market Leader - New Global Campaign - bold Indication-seeking clinical strategy - Digital Marketing

Minneapolis, Mn, Us

Marketing Head for Hospital Patient Monitoring Solutions Team of 5 European Product Directors and 25 in-Country Product Managers - STRATEGY Define strategy and turn-key programs for region sales & marketing teams- ACQUISITION Key role in the integration of 3 company acquisitions and 2 major reorganizations (portfolio management, OD, sales force redeployment, incentive, communication) - LAUNCH excellence - 9 product launches in 15 countries- COMMERCIAL EXCELLENCE & Strategic Capabilities Develop core medical marketing capabilities, Sales Force Enablement ( SalesForce.com deployment, SPIN Selling), Analytics ( sfdc) . Fostered collaboration Marketing/Sales/Training/Medical Affairs/Access - GLOBAL Marketing responsibility for Temperature managementACHIEVEMENTS :Above market growth - Market leader in 3 focus products - Market Development of Brain Monitoring - Guidelines shaping - Europe-wide product launches below 6 weeks - RMS Marketing Excellence Award

Puteaux, Fr

CONSULTING Global and European Big Pharma Teams on Strategy and Communication - Leading crossfunctional EuroRSCG Life Sciences team (Key Account directors, Medical Director and Writers, Creatives and Studio production)- GLOBAL CAMPAIGNS Design and roll out global communication turnkey programs : advertising campaigns, selling material, Brand Book, Congress kits , PR projects, internal campaigns- LAUNCH Prepare kit for Global launch of Diabetes Pen- BUS DEV New Clients acquisition - agency pitch, strategic adviceACHIEVEMENTS Main client Sanofi-Aventis Diabetes became Havas largest agency account - Agency mandate re-won for 3 years - Won 2 new clients - Peer Award for International Campaign on Diabetes blockbuster - Effective Cross-sell

Lawrence Township, Nj, Us

LAUNCH preparation for Hepatitis B medication in Europe, Middle East and Africa (18 countries) - Strategy, forecast, staffing - Marketing & medical communication package for local use ACHIEVEMENTS Identification and Mobilization of major Thought Leaders - Advisory board - consensus papers from competing societies - studies design

Indianapolis, Indiana, Us

STRATEGY Define marketing and medical strategy for Infectious Diseases then Neurosciences and Oncology franchises. Dotted-line Team of 5 Business Units Managers and 9 product managers - LAUNCH regional launch of Blockbuster Prozac weekly. Organization of PanAmerican medical Conferences- OPERATIONS Monitor to optimize local implementation: message management model, best practice sharing, sales force sizing, training, in-country support- e-MARKETING pilot computer-aided selling tool with testimonials of patients and doctors’( Software design, development, training, rollout ). - e-CONFERENCES designed and launched e-MedEd programs streaming from US Studio to Latin American VIP sites (content strategy, support tools, organisation) ACHIEVEMENTS: Sales growth above market and plan - Reversed declining market share - Pilot e-conferences and e-detailing replicated Internationally

Indianapolis, Indiana, Us

MANAGE TEAM of 14 Sales Reps promoting Prozac (depression), Evista (osteoporosis) and Axid (heartburn) to 2 000 HCPs-Double visits, Sales Coaching, Sales Meetings, Knowledge Management process, Performance management, Budget-Collaboration with marketing on messaging techniques - SPIN ACHIEVEMENTS Improved national rank from #35 to #3 / 78 US districts - #1 US Evista market share

Indianapolis, Indiana, Us

Promoted Depression blockbuster Prozac, Women´s Health Evista and acid reflux Axid to 200 doctors, GPs and specialists. - Special Fast-Track Program assignment - ACHIEVEMENTS improved national rank from #258 to #42 / 510

Indianapolis, Indiana, Us

- Financial Lead in crossfunctional "Sourcing Innovation " team (BDL, Decision Sciences, Legal, R&D, Commercialization). Reporting to the CEO Executive Board- Run financial valuation of opportunities and recommend deal structure- Conduct due diligences and partnering negotiations with biotechs. 10+ projects >$50 millions NPV- Streamline R&D Portfolio Management company-wide by harmonizing valuation methods (project design, roll-out to 100+ persons) - Compile benchmarks of internal and external compounds in various phasesACHIEVEMENTS Structured deal and participated in negotiations to co-develop and market Cialis (peak sales $2.54 bil) - strategic no-go recommendations

Bad Homburg, De

- Provide Business development & Financial Services for the European Production & Distribution Site - Lead team of 5 financial analysts and clerks to conduct long-range planning, monthly reporting and accounting- Design and roll out Financial training on EVA for the executive and commercialization teamsACHIEVEMENTS Reallocation of manufacturing capacity, selling out idle capacity and moving from 1 to 2 Shifts on key equipment

Bad Homburg, De

- Support 3 Business Units teams as part of their Management committees (Neuroscience, Cardio, Retail)- Conduct short and long-range planning, profitability analysis, business cases - Manage corporate and in-country reports-- Co-designed with IT a user-centric financial database - rolled out implementationACHIEVEMENTS Upscaled and automated management reports - helped drive faster insights-based decisions - efficiency gains in reporting

Gb

- Conduct audits of internal processes and financial accounts in various industries ( FCMG, Insurance)

Master'S Degree, Business

Nanodegree, Digital Marketing

Master'S Degree, Business Law