Florian Weiss Email & Phone Number

Florida, United States

Remote (Fl)

- Provide Enterprise Architecture deal support - Educate and enable sales, pre-sales, partners, and customers on 'Intelligent CX'- Develop strategies, tactics, and content to drive pipeline for the CX solution portfolio via partners and programs- Assess and Improve SAP CX Reference Architecture in LeanIX and Signavio

Largo, Florida, United States

- Consulted prospects and SAP ERP customers in the SAP CX and Emarsys buying cycle- Delivered over 50 solution demos to prospective customers- Participated in business reviews and serve as strategic advisor to key client roles- Provided Enterprise Architecture viewpoints to customer- Collaborated on data and application architectures and system integrations with implementation team and partners

Pinellas Park, Florida, United States

Lead three major Enterprise Architecture initiatives to drive the ongoing Digital Transformation and served as member of the US Business Management Team.1. Digital Transformation Project ‘Ignite’ (2020-2021)- Developed a profitability-led Business Architecture for the roll-out of SAP Customer Experience- Developed business blueprint as well as Business and Application Architecture Roadmaps- Automated and digitized more than 100 manual business processes through effective Sales Force Automation2. SAP S/4 Hana ERP Transformation (2018-2021)- Led end-to-end Requirements gathering between Sales, Finance, Controlling, Warehouse, and IT- Owned functional specs for and RICEFs for all Sales Processes (incl. ATP, MRP, Pricing, Listing)- Led Master Data transformation (SD, MM) strategy, integration testing, UAT, and sales onboarding- Coordinated go-live for all field and internal sales activities (1 week downtime for cut-over)- Ongoing requirements management across, wholesale, retail, and manufacturing3. US eCommerce launch (2015-2018)- Created the net-new Business Architecture for a digital Premium Cigar and Online Shop for Davidoff Cigars davidoffgeneva.com- Developed and implemented Data and Application Architecture with SAP hybris (later Big Commerce) and SAP ECC- Drove triple digit growth in a flat, highly competitive premium cigar market

Pinellas Park, Fl, Usa

- Delivered a global vision and strategy for B2C Consumer Engagement for ODAG's major cigar brands- Led the execution of digital marketing communications- Reduced cost for digital maintenance and production by 30% through platform and agency consolidation-Delivered application and data architecture for a global B2C Campaign Management platform

Frankfurt Am Main Area, Germany

- Led new business engagements, including global RFPs- Led more than 20 high value consulting projects- Served as the resident expert and architect for Business Solutions in CRM, Analytics and performance marketing

Greater Seattle Area

- Advanced analytics discipline at Wunderman Seattle and Microsoft HQ's Global Marketing Group- Drove adoption of predictive analytics for targeting and performance measurement methodologies among marketing stakeholders

Munich Area, Germany

Set up and led the customer analytics center of excellence for the Microsoft's Western Europe region (12 EU countries).- developed and established tools for automated monthly marketing and scorecard reporting to support Rhythm of The Business cycle- introduced and infused the use of propensity modelling to analytics, marketing planning and campaign execution- instrumental in ramping up offshore Marketing Data Execution Centers(Prague/India) with advanced analytical capabilities serving MSFT global marketing organizations[100% funded by Microsoft's Western Europe Marketing Organization, 25% presence on MSFT's Paris, Prague and Munich campuses]

Phoenix, Arizona, United States

- Applied advanced learnings from Western Europe's CRM roll-out to US market- Established and evolve lifecycle segmentation and communications for BW Rewards as well as Mastercard, AAA, NASCAR, and Harley Davidson affinity programs- Initiated the consolidation of separate eCommerce and Loyalty program platforms, processes and communications - Initiated rebranding "Gold Crown Club" -> "Best Western Rewards"

Frankfurt / Phoenix

Developed, implemented and ran a global CRM infrastructure and strategy for the World's Largest Hotelchain's customer loyalty program.- developed and aligned all business and functional requirements- developed data model and overall data architecture- led implementation of new application architecture- reduced fulfillment cost by 25% by transforming all collateral from print to digital

Frankfurt Am Main Area, Germany

- Developed and executed CRM and marCom programs for new and existing blue chip customers- Analyzed and re-engineered loyalty program mechanics and offerings in the airline and automotive industry- Develop and present data-driven strategies and communications programs to- Established the Strategic Planning Discipline as 'Planner #1' bridging on- and offline thinking- Delivered more than 100 creative briefs for advertising programs and campaigns

Bachelor Of Applied Science (B.A.Sc.), International Business

International Management