Florian Weiss

Florian Weiss Email and Phone Number

Marketing Automation Expert | Business Process and Data Enthusiast | SAP ERP and CX Solution Expert | Enterprise Architect @ Zeta Global
new york, new york, united states
Florian Weiss's Location
Greater Tampa Bay Area, United States
About Florian Weiss

Florian Weiss is a Marketing Automation Expert | Business Process and Data Enthusiast | SAP ERP and CX Solution Expert | Enterprise Architect at Zeta Global. They is proficient in Spanish and French. Colleagues describe them as "I have really enjoyed working with Florian at SAP. He brings a unique combination of strategic and architectural vision, business functionality, and technical depth that made him an invaluable addition to the team. We had a change to work on Customers Experience (CX) go to market for several SAP products and capabilities, and I was impressed with his ability and vision to see the overall end to end process. He was able to show customers how a holistic, integrated solution could better address customer pain points. Both at a general and customer-specific level, Florian brought invaluable strategic vision, technical insight and drive to achieve the results we needed and exceed customer expectations. I would welcome the opportunity to work with Florian on future projects." and "Florian participated most actively in one of my IEA10 SAP Intelligent Enterprise—Architecture Foundation training sessions. He displayed great insights into Enterprise Architecture (EA) and the Intelligent Enterprise. Florian realised that IEA10 could benefit from an Interactive version of Metro Map and then went ahead and built it. I refer comprehensively to this excellent resource in all my subsequent IEA10 deliveries. Employ him if you can."

Florian Weiss's Current Company Details
Zeta Global

Zeta Global

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Marketing Automation Expert | Business Process and Data Enthusiast | SAP ERP and CX Solution Expert | Enterprise Architect
new york, new york, united states
Website:
zetaglobal.com
Employees:
1321
Florian Weiss Work Experience Details
  • Zeta Global
    Director Solutions Consulting
    Zeta Global Jun 2024 - Present
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  • Sap
    Senior Solution Advisor Gtm, Sap Customer Experience (Cx)
    Sap Dec 2022 - May 2024
    Remote (Fl)
    - Provide Enterprise Architecture deal support - Educate and enable sales, pre-sales, partners, and customers on 'Intelligent CX'- Develop strategies, tactics, and content to drive pipeline for the CX solution portfolio via partners and programs- Assess and Improve SAP CX Reference Architecture in LeanIX and Signavio
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  • Sap
    Senior Solutions Consultant
    Sap Jun 2021 - Dec 2022
    Largo, Florida, United States
    - Consulted prospects and SAP ERP customers in the SAP CX and Emarsys buying cycle- Delivered over 50 solution demos to prospective customers- Participated in business reviews and serve as strategic advisor to key client roles- Provided Enterprise Architecture viewpoints to customer- Collaborated on data and application architectures and system integrations with implementation team and partners
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  • Oettinger Davidoff Ag
    Business Process Lead / Enterprise Architect
    Oettinger Davidoff Ag Jan 2016 - May 2021
    Pinellas Park, Florida, United States
    Lead three major Enterprise Architecture initiatives to drive the ongoing Digital Transformation and served as member of the US Business Management Team.1. Digital Transformation Project ‘Ignite’ (2020-2021)- Developed a profitability-led Business Architecture for the roll-out of SAP Customer Experience- Developed business blueprint as well as Business and Application Architecture Roadmaps- Automated and digitized more than 100 manual business processes through effective Sales Force Automation2. SAP S/4 Hana ERP Transformation (2018-2021)- Led end-to-end Requirements gathering between Sales, Finance, Controlling, Warehouse, and IT- Owned functional specs for and RICEFs for all Sales Processes (incl. ATP, MRP, Pricing, Listing)- Led Master Data transformation (SD, MM) strategy, integration testing, UAT, and sales onboarding- Coordinated go-live for all field and internal sales activities (1 week downtime for cut-over)- Ongoing requirements management across, wholesale, retail, and manufacturing3. US eCommerce launch (2015-2018)- Created the net-new Business Architecture for a digital Premium Cigar and Online Shop for Davidoff Cigars davidoffgeneva.com- Developed and implemented Data and Application Architecture with SAP hybris (later Big Commerce) and SAP ECC- Drove triple digit growth in a flat, highly competitive premium cigar market
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  • Oettinger Davidoff Ag
    Global Lead Consumer Marketing
    Oettinger Davidoff Ag Jul 2013 - Dec 2015
    Pinellas Park, Fl, Usa
    - Delivered a global vision and strategy for B2C Consumer Engagement for ODAG's major cigar brands- Led the execution of digital marketing communications- Reduced cost for digital maintenance and production by 30% through platform and agency consolidation-Delivered application and data architecture for a global B2C Campaign Management platform
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  • Wunderman
    Sr Crm Consultant
    Wunderman Apr 2011 - Jul 2013
    Frankfurt Am Main Area, Germany
    - Led new business engagements, including global RFPs- Led more than 20 high value consulting projects- Served as the resident expert and architect for Business Solutions in CRM, Analytics and performance marketing
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  • Wunderman
    Director / Strategic Services
    Wunderman Jul 2010 - Jun 2011
    Greater Seattle Area
    - Advanced analytics discipline at Wunderman Seattle and Microsoft HQ's Global Marketing Group- Drove adoption of predictive analytics for targeting and performance measurement methodologies among marketing stakeholders
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  • Wunderman
    Senior Strategic Planner / Analytics Lead
    Wunderman Dec 2007 - Jun 2010
    Munich Area, Germany
    Set up and led the customer analytics center of excellence for the Microsoft's Western Europe region (12 EU countries).- developed and established tools for automated monthly marketing and scorecard reporting to support Rhythm of The Business cycle- introduced and infused the use of propensity modelling to analytics, marketing planning and campaign execution- instrumental in ramping up offshore Marketing Data Execution Centers(Prague/India) with advanced analytical capabilities serving MSFT global marketing organizations[100% funded by Microsoft's Western Europe Marketing Organization, 25% presence on MSFT's Paris, Prague and Munich campuses]
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  • Best Western Hotels & Resorts
    Database Marketing Manager
    Best Western Hotels & Resorts Dec 2006 - Nov 2007
    Phoenix, Arizona, United States
    - Applied advanced learnings from Western Europe's CRM roll-out to US market- Established and evolve lifecycle segmentation and communications for BW Rewards as well as Mastercard, AAA, NASCAR, and Harley Davidson affinity programs- Initiated the consolidation of separate eCommerce and Loyalty program platforms, processes and communications - Initiated rebranding "Gold Crown Club" -> "Best Western Rewards"
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  • Best Western International
    Marketing Communications Manager
    Best Western International May 2004 - Nov 2006
    Frankfurt / Phoenix
    Developed, implemented and ran a global CRM infrastructure and strategy for the World's Largest Hotelchain's customer loyalty program.- developed and aligned all business and functional requirements- developed data model and overall data architecture- led implementation of new application architecture- reduced fulfillment cost by 25% by transforming all collateral from print to digital
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  • Wunderman
    Strategic Planner
    Wunderman 2001 - 2004
    Frankfurt Am Main Area, Germany
    - Developed and executed CRM and marCom programs for new and existing blue chip customers- Analyzed and re-engineered loyalty program mechanics and offerings in the airline and automotive industry- Develop and present data-driven strategies and communications programs to- Established the Strategic Planning Discipline as 'Planner #1' bridging on- and offline thinking- Delivered more than 100 creative briefs for advertising programs and campaigns
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Florian Weiss Education Details

Frequently Asked Questions about Florian Weiss

What company does Florian Weiss work for?

Florian Weiss works for Zeta Global

What is Florian Weiss's role at the current company?

Florian Weiss's current role is Marketing Automation Expert | Business Process and Data Enthusiast | SAP ERP and CX Solution Expert | Enterprise Architect.

What schools did Florian Weiss attend?

Florian Weiss attended Hochschule Hof, University Of Applied Sciences, University Of Canberra.

Who are Florian Weiss's colleagues?

Florian Weiss's colleagues are John C., Suraj Soan Kamble, Rino Benini, Mj M., Tylor Loposser, Ranjith B G, Upendra Palleda.

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